Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office.
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
In the waning days of October, at the Innovation Tokyo 2018 conference, attendees got their hands on some of the new augmented reality experiences that Niantic is working on through its Real World Platform.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year.
On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access.
Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
Last month, we told you about U2's new augmented reality-powered music tour. But if you don't have the means to travel to the show, the group recently revealed an inside look at what it will be like and what inspired the band to dive into immersive technology.
Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo's Mirage AR headset is now available to anyone with an ARKit-compatible iOS device.
The augmented reality and VR arm of Verizon, Envrmnt, wants to make it really easy for anyone to create AR apps.
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
Location services provider Mapbox is giving developers a means for building location-based AR apps and multi-user experiences with its new Mapbox AR toolkit.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
On August 21, a total solar eclipse will be able to be seen across the country for the first time since June 8, 1918, and it's going to be incredible. Retired NASA astrophysicist Fred Espenak spoke to ABC News about what to expect and said:
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
When you think of AR experiences, you typically think of something that either involves a headset or a handset. Augmented reality without either of those things has seemed impossible in the past. But if anyone is going to try to find a way to have an augmented reality experience without electronics, it's Disney.
Last week, the internet was ablaze with talk about the Galaxy S8's home button, because it subtly changes positions without the phone alerting you. This feature was included to stop burn-in issues with the screen, and the general consensus from tech sites was the screens would not experience any burn-in at all.
Google, the company that rules the internet, is now testing a method to leverage its machine learning with its ubiquitous presence on mobile devices. The new model they're employing is called Federated Learning, and it hopes to apply artificial intelligence to Google's services on Android without compromising user privacy.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.
We've already seen plenty of shopping potential for mixed reality headsets, from holographic car showrooms to trying on clothes and picking out furniture. Very few of those ideas have been put into actual practice, but we're getting closer, and consulting firm Valorem is making headway. They created HoloTire for the Microsoft HoloLens to demonstrate the advantage of experiencing a product in mixed reality. I'm hard-pressed to think of a more boring product to put on a holographic pedestal tha...
Six Flags is teaming up with Samsung to make riding a roller coaster a little more thrilling, and quite possibly a little more nauseating as well.
Samsung and Microsoft do it out of the box, Google does it with a little tweaking, and they all do it well—multitasking. While we can hope for better (or simply any) multitasking integration for the next iteration of the iPad and iPad mini, a new jailbreak tweak eliminates the wait.
If you're having trouble staying connected to Battlefield 3 on LAN, or if you're experiencing time outs or disconnects, take a look at this fix. You will need to follow several steps, including accessing the "services.msc" file and stoping the UPnP Device Host.
The Windows 8 Developer Preview is available for download and can give you an early look at what Windows 8 will look like, including the new Metro UI that will replace the normal desktop experience for many computers and tablets. Here's a guide on how to install it on various kinds of computers.
If you have owned a lot of hard drives, you probably have experienced the clicking of death that indicates that your hard drive is having serious problems. This video will explain why the click of death happens and show you some processes you can try to fix the problem yourself.
Fromage blanc cheese is something every cook should experience in the kitchen. To consider yourself a real chef, you need to grab the cheesecloth and dip your hands in the cow's milk, because making cheese is a culinary experience like no other.
The customizable perks in Call of Duty Black Ops multiplayer make the whole experience much bigger and more dynamic, and choosing the right one for a given map or game type can be the difference between pwnage and utter shame. This video discusses a number of the perks and the situations in which you should use them.
Gmail is the incredibly popular, powerful, and free email program that Google offers, and stock, it works really well. It has all kinds of setting that you can change to make it work better though. This video features veteran Google video maker Matt Cutts walking you through his Gmail settings, explaining ways in which he has optimized it to work for him in order to give you ideas for improving your own Gmail experience.
