The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform.
Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.
Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.
Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee.
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.
Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property.
While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.
In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.
Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
While Black Friday shoppers found countless deals on all kinds of smartphones, one device was overtly left out of the price cuts — the iPhone X. Walmart was the only store to offer a promotion on the newest Apple device, and even then, it was difficult to find. Cyber Week appears to have repeated recent history, with only one store offering a special on the iPhone X, but it's not Walmart this time.
Ex-Uber CEO and founder Travis Kalanick's bad and likely illegal behavior aside, his vision of not wanting to pay "the other dude in the car" has lead to a ground-breaking driverless test fleet.
The ride-sharing firm Lyft and Faraday Future, a troubled electric carmaker and potential Tesla competitor, have quietly appointed new top executives, but like the rest of the industry, they struggle to find talent for their driverless programs.
5G is showing up more and more in the news, as an increasing number of companies jump on the bandwagon. AT&T made a splash earlier this year with their embarrassing "5G Evolution" debacle, and the other three major wireless carriers soon followed suit, detailing their own vague plans for 5G. Today we find another company has joined the fray, just not a cellular one — Apple has officially been approved to test 5G networks.
The status of Uber's driverless program remains a big unknown amid the company's recent woes, but a reported multibillion-dollar shot in the arm by Japanese tech giant Softbank could change all that.
JigSpace, a company that uses 3D renderings to give instructions, showed off a fun new way to learn how things work using Apple's ARKit. The video released shows the anatomy of a range of things, including an espresso machine, an Archer Hb Plus chair, and the manual transmission of a car. Not to mention, they also used ARKit to show a 3D how-to of removing an iPhone's SIM card.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
Do you know what your smartphone is made of? I've had smartphones for years, but if you asked me that question I'd probably respond with "Wi-Fi." For uninformed consumers like myself, it may shock you to know just how much goes into creating a smartphone.
While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
Baidu signed a cooperation agreement on June 7, the first day of the CES Asia conference, with multiple companies in the autonomous vehicles industry. The companies listed in the press release include Desay SV, United Automotive Electronics, and Hangsheng Electronics, as well as possibly additional auto manufacturers. Baidu plans to "jointly develop" upcoming intelligent driving production plans.
