Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its surrounding physical environment.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
The headphone jack is becoming outdated technology in smartphones — that's what many manufacturers would have you believe. For the convenience of the audiophiles out there, we recently published our list of all phones that have removed the 3.5 mm jack. But what did each company gain inside their flagship phones by removing this supposedly antiquated port?
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
In the years leading up to the release of the Apple Watch, we were frequently teased with concept designs of what Apple's smartwatch might look like. Of course, many of those outlandish designs were off the mark, but the attention to the idea itself hinted that the public was ready for a mainstream wearable from a high-end hardware maker like Apple. Now smartglasses are getting the same treatment.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
Just days after we found out that Apple is working on its own augmented reality headset, we now learn that the company is accelerating its AR headset efforts with the acquisition of Montreal-based hardware maker Vrvana.
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
When playing word association with Star Trek, the first thing to come to mind with regards to augmented reality is likely Holodeck, not The Game, an obscure episode from season five of Star Trek: The Next Generation.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
If you bought your first mobile phone in the early-to-mid-2000s, there's a good chance that it was a Nokia and it had the game Snake preinstalled.
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
Unlike traditional backlit LCD technology, OLED screens don't use any power to display black pixels. Many manufacturers have taken advantage of this by implementing an always-on display, which only lights up a few pixels here and there to show relevant info when your phone is locked. But this leads to extra battery drain, albeit small, and it increases the risk of screen burn-in.
Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth.
ARKit and ARCore generate excitement among various segments of the tech industry for spurring adoption of augmented reality with consumers via mobile devices.
As we have seen previously with the likes of SethBling's Mar I/O videos and other examples, video games seem to be a great source for training AI neural networks. Augmented reality and machine learning are part of a collection of technologies that seem to be growing toward a point of maturity, and that will likely cause them to be intertwined for the foreseeable future. As developers, machine learning will definitely change the way we create software in the coming future. Instead of going lin...
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
In June at the eMerge Americas investors conference, Magic Leap founder (and NR50 member) Rony Abovitz proclaimed that the launch of their flagship product was "not far away."
A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi.
The world is a massive place, especially when you consider the field of view of your smartglasses or mobile device. To fulfill the potential promise of augmented reality, we must find a way to fill that view with useful and contextual information. Of course, the job of creating contextual, valuable information, to fill the massive space that is the planet earth, is a daunting task to take on. Machine learning seems to be one solution many are moving toward.
Waymo just received approval on a patent for a push-button console that replaces not only a steering wheel in a car but the brake and gas pedals, too. This reflects Alphabet's driverless arm could remain true to its original mantra of developing cars that pilot themselves without human intervention.
One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to "show them me what you got" thanks to ARKit.
Tesla CEO and founder Elon Musk has repeatedly said this year all Tesla models made since October 2016 have the requisite hardware for "full self-driving" capabilities, yet the company has reportedly begun to add a second graphics processor (GPU) to its computer platform for Autopilot — without officially saying why.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
Cruise Automation, General Motors' (GM) driverless car arm, has hired two hackers who were once seen by many as a safety threat to help find vulnerabilities in its self-drive car network.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
Faraday Future's all-electric super sports car concept attracted a lot of attention at CES earlier this year, but now it is struggling to replace key driverless engineers and program directors who left the company amid its recent financial troubles.
It's fitting that students at the University of Washington can catch a glimpse of the new, 135,000 square-foot computer science building in augmented reality before construction is completed.
A Norwegian carrier's launch of a pilotless container ship next year could lead the way to a new era in sea transportation and shipping if successful.
Augmented reality headset maker DAQRI has collaborated with the US Navy to outfit the company's Smart Helmet device for use on battleships.
The laws and regulations in place in the US for driverless vehicles are a mess, but Republican congressional members say they can fix it.
If you don't know Clay, you're probably going to want to. According to their website, Clay VR's goal was to not only expose users to the world of AR/VR, but fully immerse them in it. Clay does this by allowing users to feel like they were touching the objects in virtual worlds in order to make the virtual worlds feel more natural and real.
Cycling accidents are more common than you think. In the past month, two men have been hit and killed while cycling in New York City. I even saw a cycling accident occur yesterday morning here in NYC. It's dangerous enough to be cycling in populated areas, it's made worse by people wanting to text while riding.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
A new cross-licensing patent deal signed by Nokia and Chinese smartphone maker Xiaomi will bring increased collaboration between the two companies. One area of focus in which both Nokia and Xiaomi have already agreed to work together is augmented reality.
Many wonder how driverless cars will ever be able to navigate through any driving condition imaginable — but the point is self-taught machines, in theory, have the innate ability to adapt to chaotic and extreme driving conditions in ways far superior to what humans are capable of.
