While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
Though not as flashy as Face ID and other features, Low Power Mode has become one of the unsung heroes of iOS. When you're away from a charger, enabling this feature will dial back performance and networking to help you eke out up to three extra hours of battery life. If your device is jailbroken, you can even automate Low Power Mode to ensure your battery never dips to critical levels while out and about.
MyFitnessPal adjusts your calorie goal for the day according to your activity level. The more active you tell the app you are, the more calories it tells you to consume — simple, right? Unfortunately, MFP doesn't tell you to consume fewer calories when you don't work out. However, an activity tracker like a FitBit or Apple Watch can help.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
Even though your iPhone's Camera app is fast and easy to use, its default settings prevent you from immediately accessing any other shooting mode aside from "Photo" with "Live Photo" on and no filter applied. But there is a way to make the Camera app remember what you prefer the next time you open it up.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
While playing Fortnite Battle Royale, you may have noticed a few players wearing different outfits or using fancy dance moves. These are cosmetic items that can only be obtained by unlocking them. However, unlocking items in Fortnite is a little different than many free-to-play games.
Last year, OnePlus released not one but two excellent flagship devices with the OnePlus 5 and 5T. While the 5T released sooner than expected, it brought some worthwhile upgrades, such as a near bezel-less display and a much-needed camera enhancement. Now, that the OnePlus 6 has arrived, it's time to see what OnePlus has in store for 2018.
The war on dehydration is a commercially burgeoning marketplace. An increasingly sophisticated consumer population hoping to conquer everything from 26-mile marathons to vodka shots is deconstructing every functional remedy in the fight to quell the effects of severe dehydration.
After Apple's recent fiasco, it's now common knowledge that smartphone batteries degrade over time. But aside from causing terrible battery life, a degraded battery can also trick your phone's software into thinking the device has more juice left than it actually does.
After Vuzix's scorching hot week at CES, the future of AR is so bright, we have to wear (smart) shades. Luckily, Vuzix is making it easier for consumers to grab a pair.
With the sheer number of alt-coins that you can buy and sell on Binance — Ripple (XRP), Stellar (XLM), and NEO to name a few — keeping track of coins you're interested in is a hassle. But with the tap of a button, you can mark trades and alt-coins that are on your radar for quick access on your Binance account.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
Nissan has confirmed reports that the Nissan Leaf's Propilot option will go on sale in the US in September, but when it does, don't expect it to compete against the Tesla Model 3's driverless features.
One of the best features in Super Mario Run is a multiplayer race that lets you test your skills against other players. Toad Rally, as it's called, pits you against other players in a battle for Toads. The more Toads you collect, the easier it is to build your kingdom and collect more rewards on your Android or iPhone.
Innovation Congress starts tomorrow, but its creator, Jason Keath, spoke to Next Reality today about the future of augmented reality.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
Russian phone customizer Caviar — you might have heard of the blinged-out iPhone 6s Pokemon GO phone they released a few months back — is taking on international relations with their newest product.
