Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars.
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
Location services provider Mapbox is expanding the reach of its augmented reality development capabilities to include apps for automobiles as well as smartphone navigation.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
The Pixel 3 has an indisputably great camera, but a software update coming soon is going to make it even better. Google will be adding a "Night Sight" shooting mode that's so good with low-light situations that you'll have to see it to believe it.
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
In the latest update to its augmented reality platform, Wikitude has introduced new plane detection capabilities that can anchor virtual content to surfaces at any orientation.
The critics of Magic Leap have been circling for a couple of weeks now, but that isn't stopping the company from pushing forward with major new partnerships. The latest Magic Leap tie-up is with none other than motion capture actor Andy Serkis and his UK-based The Imaginarium Studios.
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year.
As we predicted earlier this week, the focus has already begun to move from Magic Leap back onto Apple's rumored augmented reality smartglasses. The latest credible whispers come from none other than longtime Apple-focused analyst Ming-Chi Kuo.
Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.
With developers chomping at the bit to play with ARKit 2.0, Unity has updated its ARKit plugin to enable access to the new augmented reality superpowers of the toolkit.
At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps.
Microsoft's Monday keynote introduced the fourth generation of the company's Kinect sensor during Build 2018 in Seattle.
The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games?
In the latest installment in its burgeoning augmented reality journalism practice, The New York Times is bringing its readers closer to Mars and NASA's latest spacecraft set to travel to the red planet.
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet.
Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps.
If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.
If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.
Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the announcement of its landmark recognition API.
Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform.
If navigating a new city for a sporting event, such as the upcoming Super Bowl LII in Minneapolis, Minnesota, is a daunting task, then making your way through a foreign country to a series of venues may seem like an impossible mission.
While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.
On Friday, game developer PreviewLabs released the first online multiplayer game for the Microsoft HoloLens.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
