Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
Less than a week after debuting its AR Cloud platform in public with a multi-user installation of more than 100 participants, Ubiquity6 announced on Tuesday that it has closed a Series B round of funding totaling $27 million.
In the latest installment in its burgeoning augmented reality journalism practice, The New York Times is bringing its readers closer to Mars and NASA's latest spacecraft set to travel to the red planet.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
Google's AI investment arm, Gradient Ventures, has joined a $10.5 million round of funding for Ubiquity6 and its platform for shared augmented reality experiences, just weeks after Google's GV fund backed a competing AR cloud platform.
Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps.
If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.
On Friday, game developer PreviewLabs released the first online multiplayer game for the Microsoft HoloLens.
Exotic sports cars are the province of the ridiculously wealthy but, thanks to augmented reality, you can now get closer than ever to a Bugatti Chiron.
If you bought your first mobile phone in the early-to-mid-2000s, there's a good chance that it was a Nokia and it had the game Snake preinstalled.
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
In off-record discussions with AR experts, the consensus on ARKit is that it takes a software approach to the depth-sensors available on Tango devices. As a result, the toolkit has shortcomings, such as detecting walls and vertical surfaces.
About a year ago, a certain watershed mobile augmented reality game based on a familiar video game franchise was released into the wild. Today, a number of imitators and emulators have introduced their own location-based games with hopes of similar success.
While two augmented reality companies were recently recognized for their innovative technologies, other companies have turned to augmented reality to innovate in their respective fields. Over the past week, use cases have ranged from selling snacks and video games to raising awareness for public health issues.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
Customer service just got a lot more interesting. Construction equipment manufacturer Caterpillar just announced official availability of what they're calling the CAT LIVESHARE solution to customer support, which builds augmented reality capabilities into the platform.
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
After a district judge approved the $85 billion merger between AT&T and Time Warner, we knew AT&T would be quick to reap the rewards of capturing Time Warner's media properties. Today, we get our first look at this with two cellular plans from AT&T. What makes these plans unique is they include a new cord-cutting service called WatchTV.
With all the recent activity around augmented reality, the possibilities involving immersive computing and commerce are quickly becoming obvious, and digital payments giant PayPal has no plans to sit on the sidelines
It's long past time to face the facts: farts are funny. The first fart joke dates back nearly 4,000 years to the ancient Sumerian people. References to flatulence were also found in ancient Greece within the works of Aristophanes. (More like Aristo-fannies, am I right?) A standard in practical jokes, the whoopie cushion debuted way back during the time of the Roman Empire.
A potentially groundbreaking new app targeting retail financial services hopes to bring augmented reality to your local bank and credit union.
Three years ago, with VR enthusiasts prepared to throw their money at Oculus to get their hands on the yet-to-be-release Rift headset, Google surprised the audience for Google I/O with Google Cardboard, a seemingly late April Fool's joke that actually jump-started virtual reality.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
Microsoft Build 2017, the first of Microsoft's big developer conferences for the year, is just a few weeks away. This very popular conference, which has been going on since 2011, is known to sell out fast. In 2015, it sold out in under an hour, and in 2016, in less than 5 minutes. This year was no different, according to VentureBeat; While not quite as fast as last year with so many rumors of HoloLens on the horizon at the time, this year's Build was sold out in 8 hours. And for this year's B...
Students from Carnegie Mellon University's Entertainment Technology Center have been working on an augmented reality system to help teach music in a project called Music Everywhere.
It looks like Pokémon GO players may get a surprise gift from the game's developer, Niantic, this holiday season.
Just like Apple and Google, Facebook has been working to develop computer vision shortcuts designed to give mobile apps augmented reality superpowers.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
While IKEA is collaborating with Apple for its ARKit furniture app, Marxent is ready to help the rest of the interior decorating and home improvement crowd with their apps.
Long before Nvidia figured out how to embed neural networks in its graphics processor units (GPUs) for driverless vehicles, it and other chipmakers were already making the same kinds of devices for 3D games and other apps.
Nvidia has emerged as the indisputable leader in chips for Level 3 and even more advanced driverless applications, catching some of the world's largest semiconductor makers and automotive suppliers by surprise.
Globes used to be standard in households, usurped in many ways by modern mobile and desktop applications. But one company believes they can upgrade the globe for the 21st century.
