Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises.
While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK.
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
Mere weeks after rumors surfaced that Apple may be working on a headset capable of VR and augmented reality, it appears that Samsung is taking the same approach, but with an assist from Microsoft.
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.
With the Google Maps API giving entertainment brands the means to build their own location-based AR games, Niantic is raising the bar for the genre with new updates to Pokémon GO.
The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.
Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps.
It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now.
The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
After Apple's recent fiasco, it's now common knowledge that smartphone batteries degrade over time. But aside from causing terrible battery life, a degraded battery can also trick your phone's software into thinking the device has more juice left than it actually does.
After devoting a number of resources toward developing VR content to modernize the delivery of its news content in recent years, The New York Times is expanding its capabilities to include augmented reality as well, a mission outlined in a manifesto published on Thursday.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
Technology ages rapidly. We're conditioned to refresh our iPhones every one or two years, and why wouldn't we? New iPhones are fast, and our old ones inevitably slow down, sometimes to an unusable degree. However, it turns out, there's something we can do about that, and it doesn't involve buying a new iPhone at all.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
So you're thinking about downloading the Galaxy S8 Oreo beta, but you're not sure if it's stable enough to use. It is a beta, of course, so you might want to wait for others to give it a try. Over the past ten days I've used the Galaxy S8+ running Android Oreo as my daily driver, running down the best new features. Let's take a look at the bugs, the performance, and the battery life.
The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded.
A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.
ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila.
One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popularity of the dancing hotdog.
Two companies behind a number of augmented reality devices have joined forces to develop a 3D depth-sensing camera system that will facilitate computer vision capabilities for augmented/virtual reality experiences and more.
While IKEA is collaborating with Apple for its ARKit furniture app, Marxent is ready to help the rest of the interior decorating and home improvement crowd with their apps.
Life is all about spending time together with loved ones, experiencing new places together to enjoy and create memorable moments. Luckily, Google has made it easier for us to rendezvous with friends and family at specific places by letting us broadcast our locations using Google Maps.
Wargaming's World of Tanks — the popular multiplayer online war game — teamed up with The Tank Museum to create an augmented reality experience like no other. Alongside several German tanks that are part of the exhibit, visitors can use Microsoft HoloLens and Google Tango technology to explore a rare Stürmtiger tank inside and out.
German groups ZF Friedrichshafen AG and HELLA are collaborating to add to their autonomous portfolios with camera and radar development.
iCloud can occasionally be the worst part of being an Apple user. It's useful for backing up your information, however, sometimes the problems that stem from Apple's cloud service are so tremendously frustrating they almost seem intentional. Well, buckle in, because it's possible there may be a widespread login issue.
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
Google Play Services has been near the top of every Android user's list of battery-sucking apps for years now. It's a core system app, so you'd expect some battery drain, but for many folks, it runs rampant.
At Vision Summit 2017, UK-based Rewind, one of the recent additions to the Microsoft HoloLens Agency Readiness Partner Program, showed off a HoloLens application called "Flight Deck" that genuinely blew me away. The idea of watching a live-action sports experience on a coffee table has been explored and mocked up, but Rewind not only has done it, they will be releasing it later this year.
The latest iteration of the gaming classic, The Sims, has arrived as a soft launch for both iOS and Android in Brazil. Aptly named The Sims Mobile, this free-to-play game seems to be very faithful to the PC-based version that won it so much acclaim. There are plenty of things to do in The Sims Mobile besides the usual home and character customization, and the game also lets you interact with real life friends to fully experience its virtual world together. Maintaining relationships, whether r...
Microsoft's augmented reality headset, the HoloLens, is getting a taste of the classroom with Lifeliqe's new mixed reality apps for kids.
If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year.
What happens when a entrepeneur/theme park creator and special effects artist/magician team up? You get a team crazy enough to create the first true virtual reality theme park (sorry, Six Flags). They only have a single experience so far, but it's already taken a giant leap beyond the wonders we've seen in today's consumer virtual reality headsets.
If you're an Apple user and want an untethered virtual reality system, you're currently stuck with Google Cardboard, which doesn't hold a candle to the room scale VR provided by the HTC Vive (a headset not compatible with Macs, by the way). But spatial computing company Occipital just figured out how to use their Structure Core 3D Sensor to provide room scale VR to any smartphone headset—whether it's for an iPhone or Android.
One of the disadvantages of the digital world is that you can't pick it up and touch it. While that can feel like less of a problem in virtual reality, where you're already holding controllers, mixed reality environments—like the one you'd experience in Microsoft's HoloLens—suffer from a lack of physical connection with the digital objects that appear in your real world. Dexmo aims to solve that problem with a relatively intimidating new controller that encompasses your hands.
We've heard a bit about Google Daydream—the new smartphone-based virtual reality platform that is supposed to provide a markedly better experience than Cardboard—but don't really know what it'll look like. Engadget claims we could find out in just a couple of weeks, since Android Nougat is already out, a necessary component of Daydream.
With most augmented and mixed reality devices, you wear a purchased headset and use it alone, in a place of your choice—but not this one. Ben Sax decided to reinvent the binoculars to create a mixed reality experience that anyone can walk up to and try for free. He calls it the Perceptoscope.
