When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
In the race to outsmart "untreatable" antibiotic-resistant gonorrhea, one of the three new treatments on the track is about to enter Phase 3 clinical trials. Hopefully, it'll be widely accessible sooner rather than later, for the 78 million people who are diagnosed with gonorrhea each year.
Natural remedies used through the ages abound, especially in Asian medicine. The willow-leaved justicia plant, found throughout Southeast Asia, has traditionally been used to treat arthritis, but scientists have just discovered it contains an anti-HIVcompound more potent than AZT. AZT was the first drug approved to treat HIV, and is still used in HIV combination therapy today.
The new battlefield AR game announced by Skyrocket Toys today is similar to the childhood game "Tag", except the stakes are much, much higher.
Isn't it everyone's dream to be a sticker? No? Just me? Well, if you've ever felt like emojis just aren't conveying the exact emotion you want and you feel like your face would do a better job, have no fear. Prisma has released a new app called "Sticky AI" that allows you to transform your selfies into stickers that you can use for your messages.
A new case of the still-mysterious Bourbon virus was confirmed in Missouri, likely originating within the state, local authorities said in a June 30 press release.
Not everyone digs Siri. Some of you probably can't live without the personal assistant on your iPhone, and some of you probably never even use it — and likely never will. If you fall into the latter category of iPhone users, you can simply disable the feature altogether, which will prevent accidentally triggering her or him anymore and will keep your iPhone nice and secure overall.
New research reveals how E. coli bacteria construct elaborate and effective tunnels to pump unwanted molecules like antibiotics and other toxins out of cells. The discovery could help us better understand how antibiotic resistance occurs and give us a leg-up to beat them at their own game.
One of my favorite things about Instagram, and the reason why it's still my go-to app, is the fact that it's not like Facebook or YouTube. After our last presidential election, well, I think we've all been scarred from going anywhere near Facebook. And YouTube, I'm not sure why comments on that platform are some of the worst, but they are.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
Who would have thought back in 1991 that you'd eventually be able to play Sonic the Hedgehog whenever and wherever you wanted? Not a crappy Game Gear version, either. I'm talking the full Sega Genesis version of Sonic, available to you on a bus, a plane, or in a rest-stop bathroom. Now imagine how those people would react if you told them the game would also be free. They would think you were crazy.
Some types of bacterial infections are notoriously tough to treat — and it's not all due to antibiotic resistance. The bacteria themselves are rugged and hard to penetrate with drugs.
Music has always been able to connect us. Spotify is now offering an innovative new way to do just that. The company announced today that they have launched a new feature in collaboration with the Messenger app that allows you to share and make playlists with friends.
A new Google Search update lets job-seekers streamline their search process. Searches like 'jobs near me' are now designed to show relevant opportunities from multiple sites.
Supercell's highly anticipated Brawl Stars has soft launched in Canada, with gamers worldwide salivating at the prospect of a full debut around the corner. Unbeknownst to many, this game can be played on your iPhone right now, regardless of where you live.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
Wegmans recently partnered with Instacart, an online grocery-delivery app, to bring your groceries right to you. The collaboration will begin in the suburbs around Washington, DC, and Wegmans plans to expand to other areas later on.
At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.
Waymo revealed more clues about its future business model after it said yesterday it plans to kill its Firefly pod-like car project and focus more closely on offering driverless systems for commercially available car and truck models.
After 6 years of development, the big banks seem to be ready to combat Venmo on the money sending frontier, but now it might be too late.
Social media is kind of depressing. On one hand, we love knowing what's happening in the lives of others. On the other hand, everyone seems happier, better looking, and more successful than you. We're putting on a facade by posting statuses and writing comments that present the person we want others to think we are, rather than truly expressing ourselves. Yes, social media has facilitated movements and miraculous events, but let's be real. For the most part, none of it matters.
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasing news like crazy.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
Dramatic new research may change the fate of the hundreds of people who wait for a kidney transplant every year. The study hinged on the ability to cure hepatitis C infections, a possibility that became a reality in 2014.
Mitochondria are known as the powerhouses of our cells because they generate energy to power them. But they also play a key role in the death of cells when they're damaged, infected, stressed, no longer needed, or at the end of their life.
We're all guilty of a little social media stalking now and again. Or ... every day. Who's keeping track? Everyone secretly wants to know what their ex/arch nemesis is doing for the weekend via Snapchat or Instagram Stories.
Our canine best friends could spread our bacterial worst nightmare, according to a recent study. The problem with drug-resistant bacteria is well known. Overused, poorly used, and naturally adaptive bacteria clearly have us outnumbered. As science drives hard to find alternative drugs, therapies, and options to treat increasingly resistant infections, humans are treading water, hoping our drugs of last resort work until we figure out better strategies.
The latest iteration of the gaming classic, The Sims, has arrived as a soft launch for both iOS and Android in Brazil. Aptly named The Sims Mobile, this free-to-play game seems to be very faithful to the PC-based version that won it so much acclaim. There are plenty of things to do in The Sims Mobile besides the usual home and character customization, and the game also lets you interact with real life friends to fully experience its virtual world together. Maintaining relationships, whether r...
Beginning in November, National Football League (NFL) fans visiting New York's Times Square can come as close as any civilian can to stepping onto a professional football field. All for less than the price of a pair of cleats.
Tardigrades are some of the toughest but least well-known creatures on our planet. These tiny animals, also called moss piglets or water bears, are definitely of this earth, but some can boast that they've also traveled to space.
Stratford may soon become Canada's answer to Silicon Valley as the driverless car industry arrives. Potentially changing the character of the Ontario town known for hosting the Stratford Festival, a celebration of all things Shakespearean and stage-related.
Figuring out exactly which apps on your phone are eating through resources and battery life can be a difficult task. Though some information can be found in Android's battery menu, the charts and graphs provided here pale in comparison to what's offered by the GSam app. If you configure this app properly, it provides deep insight into battery, CPU, and data usage.
When you think ticks, one of the first things to come to mind is Lyme disease. However, as terrible as Lyme disease is, there's another threat from ticks rising in rank in Connecticut and the Northeast — one that is spreading and that hospitals are not prepared for — the Powassan virus.
Fans of rhythm tap games and traditional one-on-one fighters finally have something to bring them closer together. DuelBeats, a fighting game that lets you perform moves by tapping to the beat of a song, has been released as a soft launch for both iOS and Android in New Zealand, Australia, and Singapore. Just because the game is exclusive to those regions doesn't mean we can't try it out for ourselves, and with a little hackery, it's entirely possible to do so.
Fans of fighting game series such as Street Fighter and Mortal Kombat are in for a treat! Skullgirls has entered the crowded field of the mobile fighting genre and has touched down in the form of a soft launch for iOS devices, which is now available for download in Canada and the Philippines. But don't let this limited release stop you from trying Skullgirls out, as it's still possible to acquire this little gem with a little finagling.
We all know Google's Image Search to be our trusty little companion when it comes to browsing through ideas on the web. Now, Google is adding on "style ideas" to its search feature to help you boost your "style IQ" every time Google catches you snooping through new handbags on the market.
Jam City's Panda Pop was a great success that helped millions of users waste vast amounts of precious time with its bubble-popping panda cuddliness. Not wanting to mess with success, Jam City has now simply re-skinned the game to feature all the beloved characters from Charles Schultz's timeless Peanuts universe, complete with its relaxing soundtrack and a new name—Snoopy Pop.
Tom Clancy games, like Rainbow Six and Ghost Recon: Wildlands, are famous for their realistic and immersive gameplay that focuses on covert, low-intensity warfare. Ubisoft now appears to be testing the overcrowded waters of mobile gaming with the release of ShadowBreak, and has soft released the game for both iOS and Android in Canada for further development, which means that with a little tinkering, you can play ShadowBreak in any country.
Netmarble's ChronoBlade, a mobile role-playing game, has made its way to iOS and Android by way of a soft launch that will make it exclusive to users in Canada and Singapore for a couple of months. Its console-quality graphics and extra features will surely make it a hit when it's released worldwide, but if you've got a little gumption, you can skip the wait and install it today.
Download a popular, legit app from the Google Play Store. Decompile it. Add malicious code. Repackage the app. Distribute the now trojan-ized app through third-party Android app sites. This is how advertising malware Ewind, what Palo Alto Networks calls "adware in applications' clothing," infects Android users.
