Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.
At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.
Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week to offer the current generation headset to customers.
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that).
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight.
The tradition of using cutting edge technology to prepare for missions in space, in this case, augmented reality, continues with a new team of international astronauts slated to board the International Space Station (ISS) later this year.
In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover.
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
Let's face it, iPhones are expensive. With the latest iPhone XS Max reaching as high as $1,449, our wallets could all use a little support. That's where Black Friday comes in, supplying us with deals and discounts on iPhones of all kinds. If you're looking for a new iPhone this holiday season without having to break the bank, you've come to the right place.
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
When OnePlus announced their partnership with T-Mobile and the deal the magenta carrier is set to offer, mouths dropped. But as usual, this deal comes with some caveats. The bulk of these will hurt the folks who love to root, something a large portion of the OnePlus community enjoys doing.
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
As we predicted earlier this week, the focus has already begun to move from Magic Leap back onto Apple's rumored augmented reality smartglasses. The latest credible whispers come from none other than longtime Apple-focused analyst Ming-Chi Kuo.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality feature.
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
While Vuzix is beefing up the processing power of its next-generation smartglasses with the Qualcomm Snapdragon XR1, the company will also give its devices an upgraded display engine.
While Huawei smartphones haven't always been the best choice when it comes to custom ROMs, one thing that has always been accessible is the ability to unlock the bootloader. An unlocked bootloader is the first step into the magical world of rooting, but after May 24, Huawei will stop offering this service.
Less than a week after securing a $25 million Series C funding round for automotive HUDs, DigiLens has introduced a new waveguide display for motorcycle helmets that's thinner, lighter, brighter, and manufactured at a lower cost.
Even in augmented reality, Wile E. Coyote still can't catch the Road Runner. The latest AR experiment from developer Abhishek Singh brings the classic Looney Tunes duo into the real world.
Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
