Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
Enterprise augmented reality software maker Scope AR is bringing the powers of its two productivity apps together like the Wonder Twins into the form of a single app.
With over 1 billion downloads on the Play Store alone, Google Maps has become a staple for those traveling. Its popularity is the result of Google consistently improving its accuracy and adding new functionality. And this was only achieved with help of you — specifically, your data.
Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.
After hosting millions of free 3D models online, Sketchfab is betting that augmented reality and virtual reality developers and creators will be willing to pay for premium 3D content.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
With the advent of ARKit, apps that can place virtual furniture in a real room have become nearly a universal practice for furniture retailers, with Pottery Barn being the latest to join the fray.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Augmented reality software provider Ubimax unveiled their graphical authoring and publishing tool for their Frontline enterprise platform to attendees at Augmented World Expo Europe today.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.
Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new Facebook Messenger chatbot that uses customers' cameras to let them virtually try on the brand's Pure Color Lipsticks.
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
You can pinch yourself, but you're not dreaming. Sprint is actually offering a year of (mostly) free, unlimited service for anyone who switches to the carrier. The only stipulation is that you must bring your phone with you, and it has to be one of the 27 eligible devices.
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
Amazon has been toying with the idea of opening physical retail stores for some time now, even opening old-fashioned bookstores in select locations and teasing cashier-less convenience stores. But the online retailer has some new ideas in the works, including implementing virtual and augmented reality into retail home stores.
While its direct-selling model echoes brands like Avon and Tupperware, Indonesia's MindStores gives the approach a modern twist—with augmented reality.
The Meta 2 developer kit has finally begun shipping! Gary Garcia, the senior director of customer success at Meta, just sent out an email that they are shipping out to the first round of preorder customers. Waves will be building from there, up to far higher manufacturing rates near the end of Q1 of 2017.
We've been hearing some interesting rumors in the last few days that are stirring up all kinds of speculation about the potential upcoming consumer release of the HoloLens. However, MSPoweruser has speculated a bit further past the consumer HoloLens release to a possible HoloLens 2 as soon as Q3 2017.
Oh no... your precious iPhone is in shambles. Maybe you shattered your screen after a crazy night of celebrating, or maybe your two-year-old jabbed a toy into your iPhone's charging port, completely destroying it in the process. Now what? Do you take it to a repair shop, or go to an Apple Store to have it fixed? This brief article will help you weigh your options.
Netflix has become the subject of heavy buzz this week, and not due to the latest season of Daredevil (which gets two thumbs up, btw). The online video entertainment provider is drawing fire over its admission that it has been throttling video streams for its AT&T and Verizon customers for years.
If you purchased your Nexus 5 from Google Play in the United States, we've got great news for you. In an unprecedented move, Google has started offering customers the chance to exchange their broken or water-damaged Nexus 5 for a new or refurbished unit—free of charge.
The in-fighting between the major US carriers just got a little more interesting. In July of last year, T-Mobile introduced their JUMP! plan, letting customers upgrade their devices after just six months, up to twice a year. Buy a device, split up the price into monthly payments, and pay an additional $10/month to enroll in the service.
There are so many things in life I wish I could've canceled without any repercussions, and I'm mostly talking about text messages.
Starting up a website can be daunting if you know nothing about web design or setup, but there are some tips to get the right people finding, looking, and returning to your site. A good landing page gives visitors exactly what they are looking for, and converts them from browsers to customers.
Satisfy your cravings by making America’s favorite snack, the potato chip, at home. You Will Need
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Apple just released the sixth beta release for iOS 12.2 today, Monday, March 18. Just as expected, the update to the developer version dropped just past 1 p.m. EDT (10 a.m. PDT), and comes with new changes and features from iOS 12.2 beta 5 and beyond, including a new warranty status in the "About" page in Settings.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
Generally speaking, in terms of modern devices, the more simple you make an interface to navigate, the more successful the product is.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
