The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
Augmented reality seems to come into its own in museums, where audiences are ready and willing to try out new immersive tech. Now, that tech-powered palette is about to get a little larger.
The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Apple's upcoming update for iOS 13 adds a host of fun new features, piggy-backing on the changes both iOS 13.1 and iOS 13 brought to the table. When you update, expect new emojis, Deep Fusion on 2019 iPhone cameras, among so much else. Want in on the action? Apple just released the fourth public beta for iOS 13.2 today, Wednesday, Oct. 23.
It takes confidence and guts to pull off attractive and yet adequately frightening Halloween makeup as an adult.
There's nothing quite as exciting in the beta testing world as a new update. Battling overloaded servers to download the latest update as fast as possible, just to scour through the new OS looking for the biggest features to the smallest changes. It was only Thursday that Apple seeded iOS 13.2 developer beta 2, so count us surprised that we get to experience today's release of developer beta 3 so soon.
Google has started to release a Go line of Android apps. These apps offer a minimalistic version of their major app counterpart. So far, we have Go versions of Maps, Photos, Gmail, and more. Who are these apps for and why would you want to use them? Here's a quick overview of Google Photos and Gallery Go.
You're a busy, on-the-go professional, so you deserve an email client that keeps up with you. "Mail" on iPhone wasn't always the best option, but thanks to iOS 13, it feels like a completely different app. That said, there are plenty of alternatives that offer a different experience. Better yet, these apps are free. You won't need to spend a dime to try them out for yourself.
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.
Following on the heels of the announcement that ThirdEye's Gen X2 MR glasses began shipping in September, ThirdEye has revealed it has developed an app that helps soldiers aim their weapons during battle situations.
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues.
Mobile gaming has exploded in recent years, with experts predicting 2.4 billion global mobile players by the end of 2019. It already accounts for 47% of the worldwide gaming market, besting console and PC. No wonder we've seen the rise of gaming smartphones, a class of phones that specialize in mobile gaming.
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.
Imagine sitting on your patio, scrolling through your phone's photos, reminiscing about the past. Now imagine being able to see those photos floating in the air, at the exact vantage point from where they were taken a year ago.
Increasingly, cutting-edge platforms like blockchain technology and augmented reality are overlapping, forging new digital frontiers that promise to change the way we interact with the virtual and the real world.
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.
The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab.
With HoloLens 2 (hopefully) just around the corner, Microsoft has announced that it will no longer be providing any major operating system updates to the original HoloLens.
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming.
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
For developers and makers getting started with augmented reality, Intel is lowering the barrier to entry for its RealSense line of sensors.
From XXXTentacion to R. Kelly, many artists have been accused of inappropriate actions, so some of us just don't want to hear their music anymore. However, each time streaming services attempt to ban such artists, they face heavy backlash. Recognizing this, Tidal decided to offer a different solution.
With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.
NASA is going going to Saturn's moon Titan, and the space organization is using augmented reality help them do it.
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Perhaps it's a coincidence that the Vuzix Blade smartglasses look like the sunglasses that a police officer would wear, but a new partnership with an AI software company makes the wearable a perfect fit for law enforcement.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
