Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.
It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing with the Securities Exchange Commission.
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
With chips in four out every five PCs made since 2010, few companies are as pervasive in modern computing as Intel. That's why an advisory released Monday, May 1, confirming a remotely exploitable vulnerability in all non-server business hardware made in the last seven years has sent shockwaves through the technology world.
On Tuesday, Apple held a public conference call for its Q2 earnings report. During the call, Steve Milunovich from UBS asked Tim Cook about a recent 451 report, and how it reflects a pause in current iPhone sales. Cook's response was more than interesting, to say the least:
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowhere to be found at E3 this year.
Shopping around for a good broadband company or mobile carrier may soon be as easy as shopping for cereal, thanks to the introduction of broadband consumer labels by the FCC for both fixed and mobile broadband.
Since the release of Windows 8, Microsoft has been heavily encouraging users to use Windows with a Microsoft account. According to Microsoft, the main benefit of using a Microsoft account is the ability to sign in and sync your information across various Microsoft devices and services. Furthermore, you have access to a singular cloud storage solution which can contain documents, pictures, settings, and more on whatever system you're using with the Microsoft account.
Whether you have AT&T, Verizon, Sprint, T-Mobile, or any other mobile carrier, chances are your smartphone is sold locked to only work on that specific carrier's network. Sure, you could unlock your carrier-subsidized device, but that would mean breaching the Library of Congress' latest Interpretation of the Digital Millennium Copyright Act—making the whole process illegal. As softModders, boundaries and regulations are things that we don't take lightly, although many times we have to begrudg...
One of the upsides to having a Windows-branded phone is that, if you're Google averse, it's a piece of cake to access Microsoft's official internet search engine, Bing. In this clip, you'll learn how to use Bing Local Search on your HTC 7 Trophy WP7 cell phone.
In this video Guides4tech teaches the secrets of finding your local IP and MAC address in simple steps. First click 'Start' and select 'Run' on your computer. Now type 'cmd' to open the command prompt. In the command prompt type 'ipconfig/all' and press 'Enter'. Your IP address will displayed under the 'Ethernet adapter local area connection' menu. Your MAC address will be displayed as 'Physical address' under the same menu.
As Shakespeare said, "All the world’s a stage" – step on up and play your part! You Will Need
Quit hogging your own backyard. Make it a haven for your fine feathered friends. Learn how to attract birds to your yard.
This medical how-to video demonstrates how to anesthetize with the digital block technique. The digital block is a simple anesthesia procedure used to numb the fingers or toes. Watch as they show how to apply a ring block of local anesthesia to a digit.
In this screencast from Screencast Central we find out how to find out our local weather forecast, search within a specific website, ask Google a fact based question like the population of the USA and finally find out more about local businesses.
So you just got Dreamweaver for your computer, and you're ready to start creating your first website. The most important thing to know is how to set up a local root or site folder. This folder will be the basis for your whole website and is a crucial step.
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
If there's any lingering uncertainty as to the mainstream viability of augmented reality, a list of the top mobile apps and games of 2019 serves to dispell those doubts.
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
This Windows 8 tutorial will show you how to create a local user account on your PC. When you create a local user PC account, you will only have access to your account from that individual computer. A local Windows 8 user account uses a user name and password to login.
UPDATE (February 26, 2014) Yesterday, the U.S. House of Representatives passed H.R. 1123 with a 295-114 vote decision. The ruling repeals the 2012 Library of Congress (LOC) decision that limited the ability to legally "unlock" your smartphone (see below).
The Kinect is finally here, poised to make game consumers forget the Wii ever existed. If you've got a Kinect, gotten it all plugged in, but are wondering what to do next, watch this video. It will walk you through the process of setting up and configuring your Kinect on the XBox so that it works as well as possible.
As far as the world of consumer electronics goes, it doesn't get much greener than recycling solar panels. In this video tutorial, you'll learn how to solder together broken solar panels, giving them new life as a functional AA battery charger, which produces about 6 volts in direct sunlight and about 3 volts indoors. In order to get started on this hack, you'll need a number broken solar panels (which can be had cheap for cheap on the Internet), a low-temperature soldering iron, silver-beari...
