At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
On Wednesday, June 6, the people at Magic Leap finally (FINALLY) decided to give the public a dedicated, slow, feature-by-feature walkthrough of the Magic Leap One: Creator Edition. How was it? About as good as it gets without actually getting to see what images look like through the device when wearing it.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
The LG G7 ThinQ will likely be lambasted for its notch and awkward name, but one thing they seem to have gotten right is the new display. The G7 ThinQ will give many a first look at a new type of panel with lots of promise. While it was previously limited to TVs, from what we know, it should really shine on a smaller screen.
If it had come out just a week earlier, around April 1, no one would have believed it. But it's true, Leap Motion has developed its own prototype augmented reality headset, and it looks pretty wild.
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
Google collects an enormous amount of personal data. While some of this data is used for targeted ads, others tidbits of info such as our location are used to improve our mobile experience. While it is natural for us to distrust Google's intentions, by allowing their data collection, we can add new functionality to our favorite apps.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
DxOMark, an independent camera reviewer, has become the go-to place where consumers and OEMs alike hope for good camera scores on major new smartphones. The Google Pixel 2 has topped the charts since Oct. 2017, when the score no doubt helped pull the phone out from its troubled launch, but it has just been dethroned by the Samsung Galaxy S9+, which received the highest DxOMark score yet.
Samsung and Apple are the two titans of the mobile phone industry. After Apple deployed the iPhone X in November, Samsung had three months to brood until Mobile World Congress, where they unveiled the Galaxy S9. Now that both phones are out, it's time to put them head-to-head.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Super Bowl LII will bring millions of football and non-football fans together to watch the big game on the big screen. But without a cable subscription, this process can be a little daunting. Luckily, the Google Play Store and the iOS App Store offer a few ways to accomplish this — no cable contract required.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
The narratives around virtual reality consistently revolve around human empathy and emotion, while the story around augmented reality has been decidedly more dispassionate and business-focused — until now.
Many guides on Null Byte require using the Secure Shell (SSH) to connect to a remote server. Unfortunately for beginners, learning to use SSH can become a confusing mix of third-party programs and native OS support. For Chrome OS users, using SSH is even more difficult. We'll fix this by using the Chrome Secure Shell to establish an SSH connection from any device that can run a Chrome browser.
The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the company's CEO, Rony Abovitz, on Twitter, we finally have a real look at the product.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
JavaScript is one of the most common languages used on the web. It can automate and animate website components, manage website content, and carry out many other useful functions from within a webpage. The scripting language also has many functions which can be used for malicious purposes, including stealing a user's cookies containing passwords and other information.
The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping tribe, a new augmented reality-powered book has arrived to serve their science fiction needs until the next film is released.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea.
Any sufficiently cool new technology will be immediately repurposed to do something even cooler. Such is the case with Apple's iPhone X and its Animoji feature, which has led to something completely unanticipated: Animoji karaoke.
If you're in the market for a new smartphone, you'll likely scan spec sheets and read reviews of the top phones, compare display size and technology, RAM amount, and processors. But one factor that is often overlooked is cell reception — and for T-Mobile subscribers, there's only one device that has flagship specs and an exclusive antenna that will actually improve your signal.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
After previously learning how to make the material of an object change with the focus of an object, we will build on that knowledge by adding new objects through code. We will accomplish this by creating our bounding box, which in the end is not actually a box, as you will see.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
Here are a couple of quick bits, and also a little bit of a teaser. If you know of my old YouTube channel and are a developer, you may be aware of the "Scale and Rotation System" tutorial series I did. I then started working for Next Reality and never finished it.
If you have a taste for sweets, you have at least one thing in common with mosquitoes. While too much sugar is unhealthy for humans, a new product makes sweets deadly to mosquitoes.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
How would you feel if the stethoscope used by your doctor to listen to your heart and lungs was teeming with potentially unfriendly bacteria?
