Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
Niantic first unveiled its AR cloud back in 2018, using it to enhance the immersive capabilities of its gaming portfolio.
The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant's dedication to immersive headsets, it is the augmented reality space and its potential scale that truly has the tech market enthralled.
The Apple rumor drumbeat is getting louder: a wearable augmented reality device is almost certainly coming, very soon.
Snapchat parent company Snap may finally be taking the big step into the fully-functioning augmented reality wearables realm with the next iteration of its Spectacles devices.
Even as the world continues to grapple with the pandemic, the tech industry continues to chug along, with some looking for ways to present new products, and in some cases continue major conferences that reveal the latest in augmented reality developments.
Mobile augmented reality gaming pioneer Niantic is chomping at the bit to get games like Pokémon GO out of smartphones and onto smartglasses, and it appears to be taking matters into its own hands.
With non-fungible tokens (NFTs), particularly those that are 3D in nature, holographic displays are becoming more indispensable for those looking to show off their valuable works of art.
Google Poly, a repository of 3D objects for use in AR and VR experiences, is the latest Google offering to fall victim to the company's habit of axing products and services, regardless of popularity.
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.
The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.
Now that 3D display maker Looking Glass Factory is closing in on $2.2 million raised in its crowdfunding campaign for the consumer-grade Looking Glass Portrait device, the company now has a 3D content generator to go with it.
The Animal Crossing series has been a big hit for Nintendo, so in a bid to enhance the experience even more for users, the game is getting the augmented reality treatment.
What does it mean when a software company obsessively focused on innovating the way we use our mobile devices to see and communicate with the world adds virtual voice agents? Possibly e-commerce magic, with a powerful layer of augmented reality.
The modern remote workforce faces many challenges, but perhaps none is greater than organizing calls and syncing tasks. Many platforms are convoluted and difficult to manage. Team members get bogged down by administrative tasks instead of staying productive.
Amazon Web Services (AWS) is the premier on-demand cloud computing platform. Offering a wide range of APIs to companies, governments, and individuals on a pay-as-you-go basis, this Amazon subsidiary pulled in over $35 billion in revenue in 2019 alone.
As one of the world's largest and most powerful cloud computing platforms, Salesforce is used by countless companies to manage customer relations, deliver services, and innovate solutions to complex problems.
If you were upset about "Friends" leaving Netflix, fret no more. The entire series, all eight Harry Potter movies, as well as HBO's massive catalog, are now available as part of HBO Max. If you're already an HBO Now subscriber, however, it can be a bit confusing to know how to switch over to this brand new service. Here's how.
Even under normal circumstances, it's almost impossible to speak to a representative for a government agency or company in just one try. Many systems will put you on hold for long periods or ask to call you back when someone is available, but there are still some out there that just give you the busy signal over and over again. In those cases, there's a jailbreak tweak that can help.
With Avatar, Facebook's personalized stickers for use on its social and messaging platforms, those who aren't on Facebook or have otherwise dumped the social network may feel left out.
Over the past few months, Google has prioritized the development of its video communications products as the demand for social distancing solutions continues to increase in response to the COVID-19 pandemic.
Apple released the fourth developer beta for iOS 13.5 today, Wednesday, May 6. This update comes one week after the release of iOS 13.5 dev beta 3, which introduced Apple and Google's joint COVID-19 exposure notification API to iOS for the first time. Apple updated that settings page to now include an "Exposure Logging" setting instead.
It's not so difficult to stay at home during the coronavirus lockdown when there's so much free entertainment to take advantage of. That seems to be the M.O. for many studios and streaming services, as they've made so many shows and movies available to the public for free. That said, they aren't running charities here. These deals won't last forever, so make sure to jump on board before it's too late.
There are times when leadership is tested. This is one of those times. As government and business leaders around the world are grappling with the unfolding coronavirus pandemic, the real-time responses to the crisis from many leaders have been great and, at times, less-than-optimal.
As the COVID-19 virus continues to spread, counties, cities, and states are closing down businesses, events, and schools that aren't absolutely necessary. Some companies around the US are recommending or requiring employees to work from home during the coronavirus pandemic. If you're stuck at home, there are apps and services to help you make it through a lockdown.
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
As a native of Alabama, Apple CEO Tim Cook has a special place in his heart for the state. He also empathizes with the struggles that African-Americans have historically faced in the state, particularly during the 1950s and '60s civil rights era.
The business world is currently figuring out how to deal with the coronavirus crisis, with many offices opting to work remotely for at least the next few weeks as a safety precaution. Predictably, this has thrown remote meeting software back into the spotlight, especially augmented reality solutions.
Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.
We've been so worried about volumetric scans possibly robbing celebrities and performers of their agency and right to control their image that, somewhere along the way, we forgot that scans may not always be necessary to produce passable holographic performances.
Last week, Apple released the first iOS 13.4 beta with fun and useful new features, such as new Memoji, an upgrade Mail toolbar, and the ability to control your NFC-compatible car via CarKey. To add to that, Apple just released iOS 13.4 developer beta 2, but does the update have any more new changes to be excited about?
Last December, Google unceremoniously killed off Google Glass Explorer Edition with a final software update, leaving the Glass Enterprise Edition 2 as the only remaining AR wearable from Google.
Does TikTok scare you? Trust me, I get it. It's a strange, unfamiliar place to those of us not accustomed to its ways, populated by teenagers and college students with their own subcultures, memes, and humor. But here's the thing: TikTok has something for everyone, you included.
Beta testing on iOS is as Wild West as Apple gets. From feature-filled to featureless releases, there's a high level of unpredictability for what to expect. And not everything is found right away. For instance, last week's developer beta 2 added a new feature that was left undiscovered until three days later. So what has Apple hidden in today's iOS 13.3.1 dev beta 3 update?
After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year.
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.
Brute-forcing is an easy way of discovering weak login credentials and is often one of the first steps when a hacker finds network services running on a network they gain access to. For beginners and experienced hackers alike, it's useful to have access to the right tools to discover, classify, and then launch customized brute-force attacks against a target. BruteDum does it all from a single framework.
While the automotive industry is moving towards adopting AR displays in future models, BMW is already shifting into the next gear with its vision of the technology.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
This week's Magic Leap Lumin OS update contained a number of goodies, including iris authentication, and a way to stream to Twitch from the device.