The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
While the rest of Big Tech is still moving relatively slowly on augmented reality smartglasses, Snap continues to supercharge its own experimental AR wearable called Spectacles.
The initiative known as Project Aria has been the focus of curiosity around Facebook's augmented reality plans ever since Mark Zuckerberg revealed the device around this time last year.
When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics.
With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan.
Augmented reality technology is often likened to magic powers, so it is fitting that a new AR experience featuring the Harry Potter franchise uses the newest AR tricks from Facebook and its Spark AR platform.
Apple released the fourth beta for iOS 14.7 today, Tuesday, June 29. The update comes 15 days after iOS 14.7 beta 3, and restores battery service messages that may have disappeared after reboot on some iPhone 11 models.
While Apple introduced new AR features for iOS 15 and Object Capture for Reality Kit 2 during the WWDC 2021 keynote, updates for ARKit were curiously absent in the official presentation.
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
When Tim Cook, Craig Federighi, and other core Apple leaders take the stage for WWDC 2021 on June 7, we'll hear a lot about exciting new things to come. We're likely to see what's in store for watchOS 8 and macOS 12, but more importantly, we'll get a glimpse at what iOS 15 and iPadOS 15 will be like.
Apple released the second Release Candidate for iPhone on Friday, May 21. The new update, build number 18F72, comes four days after the company seeded the first 14.6 RC to developers and public testers, and two days after the first beta for iOS 14.7.
Apple pushed out the Release Candidate for iOS 14.6 on Monday, May 17. The 18F71 build includes new features and bug fixes, including an option to unlock your iPhone with Voice Control. It comes just hours after Apple announced Spacial Audio and Lossless Audio playback for Apple Music, new features that will require iOS 14.6 to run.
The story of the HoloLens has been a mix of work and play. But while many developers have devoted time to creating gaming and entertainment apps for the HoloLens 1, with the HoloLens 2, Microsoft has been encouraging everyone to focus more on the enterprise side of things.
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.
The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases. But that doesn't mean some of the more creative-minded HoloLens developers won't bend the top-tier augmented reality device to their own designs. The latest example of this trend comes from Japan.
Apple seeded public testers the second iOS 14.6 beta today, Friday, April 30. The update (build number 18F5055b) comes three hours after Apple released the second 14.6 developer beta, four days after the launch of iOS 14.5, which introduced over 60 new features and changes to iPhone, and eight days after the first 14.6 beta hit developers' iPhones.
After years of speculation and rumors, Apple finally debuted AirTag, its tiny Bluetooth tracking device, during its spring 2021 event on April 20. Unlike with Tile trackers, there's no way to attach an AirTag to an object, but there's an entire market out there for AirTag accessories so that you can put one on your keychain, bike, or any other object that you can't just toss a naked AirTag in or onto.
For better or for worse, Google started the race towards smartglasses for everyday use with Google Glass before scrapping the Explorer Edition and pivoting towards enterprise customers.
The pandemic has forced a number of public-facing businesses to either temporarily close or permanently cease operations, with one of the biggest victims of this trend being the movie theater business.
Apple released the eighth iOS 14.5 developer beta on Tuesday, April 13. The update (build number 18E5199a) comes six days after Apple's last 14.5 beta update, which Apple pushed out to both developers and public beta testers.
Automatic phone menus are the worst. You call the number, listen to prerecorded prompts, press button, listen, press button, listen, press button, listen, until you're routed or connected to the right extension, directory, menu, person, or whatever. But you can bypass these automated attendants to get right to where you need to go by setting up a simple shortcut on your iPhone.
During this week's unveiling of the new Samsung A Series of smartphones, much of the focus was on the high-end features at a more affordable price as the South Korean tech giant looks to regain its status as the world's top smartphone maker versus Apple's iPhone.
What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology.
The moment many of the crypto savvy insiders in augmented reality and VR have been waiting for is here: we're finally getting our first big auction of NFT art that exists purely as a hologram.
Apple just released iOS 14.4.1 for iPhone today, Monday, Mar. 8. The event marks 41 days since Apple released a public update for iPhones, with iOS 14.4 back on Jan. 26.
In response to Apple's implementation of LiDAR sensors in iPad Pro and iPhone 12 Pro models, Google is looking to leverage the dual-camera setups in recent flagship devices as depth-sensing components.
Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone.
Outside of iPhone releases, software updates are arguably the most exciting aspects of iOS life. It's like Christmas morning when your iPhone installs an update, as you dive through your device to find all the new features and changes Apple thought to include. With iOS 14.4, there are at least 10 such new additions just waiting for you to explore.
As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approach for its Spark AR platform.
Buckle up, iPhone users, because it's update time! Apple just released its latest iPhone OS to the public, iOS 14.4. This new edition isn't the company's most ground-breaking, but it doesn't come up short, either — you'll find support for smaller QR codes in Camera, a new "Device Type" setting in Bluetooth, support for a new Apple Watch face, and a major privacy feature, among other new changes.
Apple has finally seeded the release candidate for iOS 14.4 to iPhone developers and public beta users, build 18D52. The update adds scanning support for smaller QR codes in Camera, the ability to classify Bluetooth devices to improve audio notifications, and alerts on the iPhone 12, 12 mini, 12 Pro, or 12 Pro Max for if the camera is detected not to be genuine. There's also a short list of bug fixes.
The focus on augmented reality over at Apple is, so far, restricted to the iPhone and the iPad. But if some of the most reliable analysts in the business are to be believed, we'll probably see some kind of AR or VR wearable from the company later this year.
I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience.
Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving.
If you're living or staying out in the middle of nowhere or a rural area outside of a big city or town — where there are no reliable cable, fiber, or wireless networks available — how can you get an internet connection? There are several possibilities, but they all come with tradeoffs, which we'll go over in detail.
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.
This year, as part of the Next Reality 30, in partnership with Snap, we're spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or creator who embodies the bleeding edge spirit of AR and its ability to leverage machine learning. This year's honoree is Aidan Wolf.
We're still awaiting the arrival of consumer-grade AR smartglasses from the likes of Apple and Facebook. But that doesn't mean there aren't AR products out there to try this holiday season.
