After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.
It looks like it's cuffing season for AR hardware makers and telecommunications corporations. With AT&T aligned with Magic Leap as its exclusive wireless retailer on the high-end AR side, Verizon has also reached a master reseller agreement with Vuzix, according to a filing with the Securities Exchange Commission.
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
News junkies who own the Magic Leap One received some good news on Thursday, as CNN has published an app for the headset to display the network's news coverage in augmented reality.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Many Americans will celebrate the start of the summer this Memorial Day weekend with backyard cookouts, and two brands hope to solidify their invites to those parties through augmented reality experiences in Snapchat.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
On Tuesday, Apple held a public conference call for its Q2 earnings report. During the call, Steve Milunovich from UBS asked Tim Cook about a recent 451 report, and how it reflects a pause in current iPhone sales. Cook's response was more than interesting, to say the least:
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowhere to be found at E3 this year.
Shopping around for a good broadband company or mobile carrier may soon be as easy as shopping for cereal, thanks to the introduction of broadband consumer labels by the FCC for both fixed and mobile broadband.
Whether you have AT&T, Verizon, Sprint, T-Mobile, or any other mobile carrier, chances are your smartphone is sold locked to only work on that specific carrier's network. Sure, you could unlock your carrier-subsidized device, but that would mean breaching the Library of Congress' latest Interpretation of the Digital Millennium Copyright Act—making the whole process illegal. As softModders, boundaries and regulations are things that we don't take lightly, although many times we have to begrudg...
Fitness guru Tony Horton has just what you need to lose your saddlebags and get the firm abs you've always wanted! Follow these easy tips form Tony Horton and you will start seeing results right away. Don't forget the hardest part is staying motivated! This video will show you how to lose your saddlebags.
Losing weight can be simple if you follow one rule: Cut calories! In this Ask Amy tutorial, your neighborhood nutritionist shows you how to cut back on the calories and lose the weight easily without feeling like you are sacrificing your favorites. Follow Amy's advice and you will be fitting into your jeans easier sooner than you think!
Board game enthusiast Scott Nicholson reviews a new game each week showing you the pieces and rules of play, as well and demonstrating the game with friends. This weeks game, Lost Cities, is a 2-player card game about traveling and uncovering lost cities.
In this tutorial, we learn how to lose weight using yoga with Tara Stiles. Start off by stretching out your body, then go into a downward facing dog position. Now position yourself so that your hands are on the floor and your are bringing your leg in and out, while stretching it into the air and up against your body> do this again wit the other leg when you're done. Next, go into a warrior position and stretch your body on both sides. After this, stretch out your legs and bring them into diff...
The Twinkie diet is about as ridiculous as the cookie diet. While proponents of the diet say that as long as you eat fewer calories than you burn off, you'll lose weight, they forget to mention that you're losing muscle as well as fat.
How do you know if you are making progress when you put yourself on a strict diet and exercise regimen? Many people wonder whether the numbers going down on the scale means they're losing fat, and if the numbers are going up, whether they're gaining muscle. This is a question that many body builders and those trying to lose weight (while gaining muscle) try to understand on the way to their goal weight.
In years past, the Consumer Electronics Show (CES) mostly dabbled in the future as far as the long-term vision for augmented reality was concerned. This year, however, objects in the future are much closer than they appear.
If there's any lingering uncertainty as to the mainstream viability of augmented reality, a list of the top mobile apps and games of 2019 serves to dispell those doubts.
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference.
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
It can be really hard and intimidating to start a fitness program, especially if you've never worked out on a consistent basis before. But if your goal is to lose anywhere from 30 to 50 pounds then you really can't get away with not exercising.
'Offered and Lost' is one of the last Act 2, and thus overall, main story quests in Dragon Age 2. By now Hawke is probably pretty badass for you, but in case you need some help or just want to see someone really good get it done watch this video walkthrough of the quest. Check below for tips from the video creator and a guide to the content of each of the three video segments.
A standard straight up and down Beyblade launch usually sends your Beyblade spinning around the edge of the Bey Stadium. If your opponent's Beyblade is in the center of the stadium this means that you will lose a lot of power before you hit them and probably lose the round. This video will show you how you can angle your launcher to do a sliding shot that will cross the middle of the stadium and win you more Beyblade.
The Kinect is finally here, poised to make game consumers forget the Wii ever existed. If you've got a Kinect, gotten it all plugged in, but are wondering what to do next, watch this video. It will walk you through the process of setting up and configuring your Kinect on the XBox so that it works as well as possible.
In this video, Caroline gives you a few tips on how to lose your love handles easily, Caroline herself lost her love handles during a 9 day cleanse in which she lost 2 inches off her waist. In order to do this exercise, you need to first stand with your legs about shoulder length apart. Then, placing one of your arms at your hip, extend the other one far above your head, touching your ear on the same side. Begin to stretch to the opposite side, stretching your side until you are at about a 45...
Looking to shed that baby weight? In this three part tutorial learn how Iris completely lost her baby weight in one year and got back to wearing her pre-pregnancy clothes before her baby's first birthday. In the three parts of this advice session, the following topics are touched on: details of Iris' weight gain & weight loss, how she did it, what routines she followed, and how she found her motivation.
Shed pounds with the Morning Banana Diet, the weight loss program that’s so big in Japan, it’s caused banana shortages! You will need:
What better way to learn how to mix a drink than from a hot girl! This bartending how-to video teaches a cocktail recipe for a Lost Cause. You will need Malibu rum, gin, sweetened lime juice, and club soda. Follow along with this video mixology lesson and find out how to make a Lost Cause cocktail. Get your (alcoholic) drink on.
This video shows you how to find lost contact lenses and other small things very easily.
As far as the world of consumer electronics goes, it doesn't get much greener than recycling solar panels. In this video tutorial, you'll learn how to solder together broken solar panels, giving them new life as a functional AA battery charger, which produces about 6 volts in direct sunlight and about 3 volts indoors. In order to get started on this hack, you'll need a number broken solar panels (which can be had cheap for cheap on the Internet), a low-temperature soldering iron, silver-beari...
In these days of mobile technology, losing your iPhone or iPod Touch is almost worse than losing your car keys. It becomes one of the most frantic searches you've ever had to endure. But you can relax now, because you can use Apple's Find My iPhone, iPad or iPod Touch service to locate your lost device.
