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News: The Future of Augmented Reality Mainstream Adoption

What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?

News: One Step Closer to the Mainstream: Delphi and Transdev to Develop Driverless Cars

Delphi Automotive PLC has announced it is partnering with Transdev Group to develop on-demand driverless transportation systems, a deal that shows promise for autonomous development on a global scale.

News: Google Brings Augmented Reality to the Mainstream by Adding AR Content to Search

If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.

News: Concept Video Hints That First Mainstream AR Smartglasses Could Feature Glass from Apple-Backed Corning

When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen.

Market Reality: Google Takes on Leap Motion, Snap Spectacles Invade NYC, & Vuzix Starts Selling Mainstream Smartglasses

All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.

Market Reality: Air Force Gets Immersive, Crypto's AR Future, Inside Amazon's Echo Frames, & Metaverse Goes Mainstream

The march to the mainstreaming of augmented reality can sometimes seem slow, but this week things picked up in earnest.

News: WaveOptics Enlists Waveguide Manufacturing Partner to Help Produce Lower-Cost, Mainstream AR Smartglasses

On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.

Opinion: Snap Inc.'s Massive Loss on Spectacles May Hint at Trouble for the Future of Mainstream AR Smartglasses

The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.

News: The French Lead Mainstream Charge: PSA Peugeot-Citroen to Offer Level 3 Driverless by 2020

France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.

News: Intel Labs Chief Reveals the Secrets to Taking Augmented Reality Mainstream

Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be considered the ultimate cheat sheet for ramping up your AR IQ if you're unfamiliar with the finer points of the space.

Market Reality: Snapchat Gets Recreational & the Tech Industry Reveals How It Plans to Mainstream AR

Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.

Hands-On: Snap's Non-Creepy, Fashionable Spectacles Wearable Camera Proves We're Ready for Mainstream AR Smartglasses

The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of truth as it stares down its uncertain future.

News: The First Smartglasses with True Mainstream Appeal Arrive via North's Focals

The dream of Google Glass lives on via North's stylish and normal-looking smartglasses that bring text messages and navigation prompts into the user's field of view and Amazon Alexa integration for voice-activated assistance.

News: First Truly Mainstream, Hit Augmented Reality App May Arrive Through Advertising, Says Unity CEO

Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.

News: China Wireless Giant Oppo Debuts Mainstream-Friendly Smartphone-Tethered AR Smartglasses & Cloud App

One of China's largest smartphone makers, Oppo, just took the wraps off its new design for augmented reality smartglasses called AR Glass 2021.

News: App That Puts SpaceX Launches on Your Tabletop Boosts Augmented Reality's Flight into the Mainstream

The mainstreaming of augmented reality won't happen overnight, but it's becoming increasingly clear that traditional media is leading the charge in the effort to introduce the public to immersive computing. A recent example came from none other than USA Today via its 321 Launch app.

How To: Why You Learn More Watching Comedy Over Mainstream News

While CNN, FOX News, and MSNBC are valuable sources of information for what's going on in the world today, they may not be the best news stations to watch if you actually want to learn something. They, along with local news stations, are great at grabbing your attention, but if you truly want to learn something about recent events, you're tuning into the wrong channel.

News: How Whitney Houston's New Hologram Tour Is Proof That Virtual Beings & Volumetric Performances Are Going Mainstream

We've been so worried about volumetric scans possibly robbing celebrities and performers of their agency and right to control their image that, somewhere along the way, we forgot that scans may not always be necessary to produce passable holographic performances.

Hands-on: Lenovo & 'Star Wars: Jedi Challenges' Deliver First Truly Mainstream AR Headset

After spending a good portion of 2017 teasing us with images and bits of news, Lenovo, in a partnership with Disney and Lucasfilm, has finally released its Mirage AR headset along with the Star Wars: Jedi Challenge game collection.

News: Snap Teams with Universal Music Group to Further Mainstream Its AR Platforms

The march of Snap to become the world's augmented reality engine isn't slowing down. In a new deal announced on Thursday, Snap has revealed that it has signed an agreement to become the software driving Universal Music Group's (UMG) mobile AR music offerings.

News: Looking Glass Portrait — Unboxing the First Mainstream Holographic Display

Not all Kickstarters are created equal. Some take forever to get their products to supporters, and when the product does arrive (usually much later than promised) it's often very rough around the edges.

News: 10 Ways Mobile AR Filters Are Making Consumer AR of the Future a Mainstream Reality, Today

Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.

News: Mainstream Comic Strip About Steampunk

You know that steampunk is mainstream when they even talk about it in comic strips. At least they got the punk in steampunk right. I don't know why anyone would be mad if their child was a steampunk. All the steampunks I know are really nice and aren't into subversive stuff or anything. We just dress up nice and do things like drink tea.

News: Mainstream Carmakers Slow to Adopt Life-Saving Automatic Braking

Nissan said Thursday it will add automatic emergency braking (AEB) capabilities to one million models of its cars and trucks in the US by 2018. But the Japanese carmaker largely remains an exception among mainstream automakers by offering the system as standard.

News: Indie and Mainstream Online Games Shut Down by LulzSec

Anybody who spends most of their day on the internet should know all about lulz. Lulz are most often jokes made at the expense of web users, as popularized on 4Chan. Today, a consortium of hackers called LulzSec is attempting (and in some cases succeeding) in efforts to shut down some of the games that offer web users a giant share of their online fun. World of Warcraft, League of Legends, EVE Online, and Bethesda Softworks have all been targeted by LulzSec's hacking efforts in the last week,...

How To: Get "Gossip Girl" Taylor Momsen's punky makeup look

Taylor Momsen, who plays Dan Humphrey's rebellious sister, Jenny, on "Gossip Girl," may be in the same cast as some of New York's most attractive mainstream beauties, but she's not just an average pretty face.

How To: Create a Benny Benassi synth effect in Reason 4

Benny Benassi is one of the biggest names in mainstream house music, and his distinctive synth sounds can be heard at clubs the world over. In this video you'll learn how to emulate one of his signature effects using Reason 4.

How To: Replace the rear brake pads and rotors on a Hyundai Sonata

Hyundai is finally getting the respect it has long deserved as automaker, and their Sonata mainstream sedan is more popular than ever before. In this video you'll learn how to replace the rear brake pads and rotors on a Hyundai Sonata quickly and easily.

How To: Change other people's away messages on iChat for pranks

iChat is gaining steam as a mainstream online chat program. Fortunately for you, you little prankster, it is exceptionally easy to change someone else's iChat away message to whatever hilarious thing you want from your computer! This video will show you exactly how to do it, with no software to download or anything. Aren't easy hacks great?