The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform.
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality.
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future.
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
While the three new iPhones won't even be announced until Sept. 12 during Apple's fall event, case makers are already primed for the launch of the devices. Some case designs are already live on manufacturer websites, and you can even buy or preorder cases for the iPhone XR, iPhone XS, and iPhone XS Plus to have right now or on launch day.
Welcome to the first annual Next Reality 30, our list of people who've made the biggest impact on the augmented reality space in the last 12 months — and what a 12-month roller-coaster ride it's been. Apple introduced ARKit-powered apps last fall, Google launched ARCore for Android soon after, Snapchat began monetizing AR, and the Magic Leap One headset finally came out. These are historic times.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.
The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the company's CEO, Rony Abovitz, on Twitter, we finally have a real look at the product.
Virtual reality headsets aren't new, but they may be something you or someone on your holiday shopping list hasn't experienced yet. If you're going to dive into the world of smartphone-based virtual reality, the best time to do it is during Black Friday when all the good sales are going on.
So while it is the weekend of San Diego Comic-Con, and it should not be a complete surprise — without a word of warning hitting my feed — the trailer for the upcoming film, Ready Player One was released today. And wow it looks amazing.
In the world of analog synthesizers, hitting a key, twisting a knob, or sliding a fader makes a beautiful musical (or not so musical) sound and can be an amazing and downright satisfying experience. Now it's about to get even more satisfying, if you add Microsoft's HoloLens into the mix as a means to twist those knobs virtually instead.
I'm back. School's an ass. On my quest for knowledge, which started approximately 3 years ago, I can upon an interesting little artifact. It is called the Arduino.
In the tech world, it's all too common to slap a fake label and packaging on a lower quality product, especially SD cards. If you've ever bought an SD card on the cheap from a slightly-less-than-reputable source (or even a reputable source, in some cases), how do you know if it's the real deal?
Imagine that you're the last person alive. After losing all of your loved ones, you thought you'd never see another human being in your life. Then, they arrive. The hoard of 15-year-old zombies looking for a cute British YouTuber so they may feast on his brains.
"What is dead may never die." That's easily one of the best lines (and episode title) from HBO's Game of Thrones series. While the saying may ring true for the Ironborn, it's not quite as catchy when it comes to batteries.
RFID chips are everywhere. They're in passports, credit cards, and tons of items you've bought in the last 5 years or so. Big retailers like Walmart started using tracking products with RFID as early as 2004, and today, they're used in everything from mobile payments to hospital record systems. Chances are, unless you're a hermit (in which case you wouldn't be reading this anyway), there's an RFID tag within a few feet of you. Photo by sridgway
The beginning of autumn has delivered a number of new augmented reality developments, and we're on top of it.
Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and object detection to provide an audio description of the user's surroundings.
Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.
Google pushed a new kind of augmented reality walking navigation to the mainstream last year, and now startup Phiar is hoping users will use its AR app in the same way for driving navigation.
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
In a world full of augmented reality camera effects apps, one app is going in a more social direction.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
Suddenly, Magic Leap's lawsuit against Nreal, as well as its barrier to entry in the Chinese market, appears to be as insurmountable as The Great Wall itself.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.
With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
It was a long time coming, but we finally have a meaningful conclusion to the legal case against augmented reality startup Meta Company.
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.
After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.
