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After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
Did you know that you can improve the Wi-Fi in your home without the stress of changing providers or using a costly professional? The answer lies in a simple app you can use yourself at home, and right now, the NetSpot Home Wi-Fi Analyzer With Lifetime Upgrades is on sale for just $39.99. That's 41% off the regular price of $68.
If you're interested in joining the increasingly popular and lucrative world of ethical or "white hat" hacking, you're far from alone. More and more coding and programming pros are turning to this field thanks to the high pay, countless opportunities, and exciting work environment.
Since Motorola engineer Bill Smith invented Six Sigma in 1986, corporations around the world have employed it to eliminate costs and process cycle time while increasing profits and customer satisfaction. These techniques and tools for process improvement were invaluable to famed CEO Jack Welch, who used them to redefine General Electric's business strategy in 1995.
With over two billion websites floating around cyberspace — only 400 million are estimated to be active — you need every tool you can get to stand out. Great design, fonts that capture attention, and SEO placement are all necessary ingredients to success.
Data analytics is one of the hottest fields around. With so much data at our fingertips, top companies are seeking experts to put all of this information to real-world use.
You never want to stop learning. Whether you're facing a career pivot or want to better understand the vocation you've chosen, there's always room for growth. The most successful workers are those who make education a lifelong pursuit.
Computer vision is a key component in enabling augmented reality experiences, but now it can help give sight to the blind as well. In this case, that assistance comes from Envision, developers of mobile apps for iOS and Android that use optical character recognition (OCR) and object detection to provide an audio description of the user's surroundings.
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
In iOS 13, Apple added an important new feature to its HomeKit smart home ecosystem called HomeKit Secure Video. With it, you have a secure, private way to store and access recordings from your smart home IoT cameras.
With big-name tech companies like Apple and Facebook gearing up to push out their own smartglasses in the coming years, engineering conglomerate Bosch has been working on the optical components that could help the competition catch up.
The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform.
While Apple, Facebook, and Snapchat are still working on their first-generation AR wearables, startup North is already preparing to bring its second-generation smartglasses to the world in 2020.
This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company.
After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads.
Rumors are what Apple dreams are made, so most of the time it's best to ignore the juicy ones -- but some Apple rumors demand a least a little attention.
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
Those going on crazy off-road adventures, taking their inspiration from various SUV commercials, are likely to encounter many unexpected, all-terrain dangers.
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.
The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
It appears that the Project Aero 3D content development tool isn't the only augmented reality project that Adobe has in the works.
It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be.
The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays.
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
Websites and web applications power the internet as we know it, representing a juicy target for any hacker or red team. TIDoS is a framework of modules brought together for their usefulness in hacking web apps, organized into a common sense workflow. With an impressive array of active and passive OSINT modules, TIDoS has the right instrument for any web app audit.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
