Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
Selling alt-coins like Stellar (XLM) or Ripple (XRP) in exchange for more widespread coins like Ethereum (ETH) or Bitcoin (BTC) can be a daunting task if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.
Using Bitcoin (BTC) or Ethereum (ETH) to buy alt-coins like TRON (TRX), Stellar (XLM), or Ripple (XRP) can seem intimidating if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
Every time Donald Trump tweets about a stock you own, Trigger Finance, or just Trigger—the app founded on the "if this, then that" rule to track and invest in the stock market—alerts you with a notification for real-time analysis of financial data.
Apple computers have long been maligned as the computer for Starbucks aficionados and graphic artists. "Dude, have you used Excel on a Mac? It's terrible," says everyone that owns a Dell. The whole PC versus Mac battle was encapsulated in what I think to be the greatest ad campaign of all time, "I'm a PC and I'm a Mac." And yes, I know that PC really stands for Personal Computer, which means that a Mac would be a PC, but for the sake of the article, it will mean all things non Mac.
As with any investment, putting your money in foreign markets requires due diligence and the willingness to take risks.
Google's Goggles mobile app was a big hit on the Android market, and now they've given iPhone users the chance to enjoy the awesomeness of Google Goggles. This iPhone app only works on the Apple iPhone 4 or iPhone 3GS, and it's available in the App Store for download. Simply type in "Google" or "Google Mobile App" and you'll find the app with the Google Goggles feature built in.
Hitting up antiques stores or flea markets every now and then engenders eccentric rewards of odds and ends, pretty semiprecious stones that look dazzling but have no home.
The Sony PSP is one of the most useful little pieces of video game technology to hit the market in some time. It has pretty sweet graphics, can play music, and store some of your favorite videos. In this tutorial, the people from cnet will show you how to convert videos from your computer to play in your Sony PSP. Good luck and enjoy!
Sometimes searching Craigslist can be a real hassle if you're looking for something specific. You really have to sort your way through all the clutter in order to find whta you're looking for. If you are looking for email addresses of people who might fit your target market, you can scrape Criaglist for emails. This video will show you how.
Data thieves don't have to be programming wizards to get their hands on your personal information. They often find hard drives that contain financial and other sensitive data at flea markets, charity shops, the city dump—even on eBay. In this video tutorial, PC World explains how to completely erase sensitive data from old drives before recycling or discarding them. Wipe your old hard drives with this how-to.
You bought a whole bunch of strawberries on sale, but you don't want them to go bad. CHOW contributor Daniel Duane shares his trick for keeping farmers’ market strawberries fresh and making them last longer. Just follow this cooking how to video for great tips on keep fresh fruit longer.
Celebrate summer as Secret Ingredient host Mark Law and Denver chef Elise Wiggins of Panzano prepare homemade pesto and pair it with tender, juicy grass-fed beef, served with a simple arugula salad. This dish is also knows as bistecca insalata in Italian. Follow along in this cooking how-to video as Whole Food's Markets shows you how to make seared beef with basil pesto and an arugula salad.
In this cooking how-to video, Scott Herbert from Whole Foods Market shares his grilling secrets for making bacon wrapped shrimp skewers with honey chipotle BBQ glaze. Plus, discover a better tasting, better-for-you bacon that features 40 percent less fat than most bacon! Follow along and learn to make this tasty shrimp and bacon appetizers.
In this episode shows you how to use the modal words such as should, might, and would; as well as learn words used in market reports and sales figures in the English language. This video is great for advanced, intermediate, and beginner learning to speak the English as a second language (ESL).
Password cracking is a specialty of some hackers, and it's often thought that raw computing power trumps everything else. That is true in some cases, but sometimes it's more about the wordlist. Making a custom, targeted wordlist can cut down cracking time considerably, and Wordlister can help with that.
The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
Huawei has been in a losing battle with the US government for around ten years, with the last year being the spike of Huawei's problems. Because of US pushback against some Chinese-based smartphone manufacturers due to security concerns, Huawei is hoping to limit its dependency on US-based companies, and recent rumors of Huawei's very own mobile operating system may be the first step.
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
