After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can replicate the original's success.
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
The prospect of loss or theft is something we constantly live with. Stolen iPhones fetch a premium price on the black market for parts like OLED display assemblies, frames, and charging ports. Making matters worse, if someone were to steal your phone, they could simply turn it off to avoid anti-theft features like Find My iPhone.
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
Sure, Tony Stark was able to build the original Iron Man suit in a cave with a box of scraps, but can the average do-it-yourselfer replicate the EDITH smartglasses from Spider-Man: Far From Home in a similar fashion?
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
Mobile gaming has exploded in recent years, with experts predicting 2.4 billion global mobile players by the end of 2019. It already accounts for 47% of the worldwide gaming market, besting console and PC. No wonder we've seen the rise of gaming smartphones, a class of phones that specialize in mobile gaming.
After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.
OxygenOS is often described as one of the best skins for Android on the market. It's fast, clean, and has a ton of useful features that appeal to just about everyone. However, it's also faced a significant issue for the longest time — overly aggressive battery optimizations that frequently kill background apps, including Gmail services.
With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
It's no secret that the enterprise sector is hot for augmented reality, but the move into the enterprise AR software market by one of the biggest names in industrial engineering announces the technology's arrival loud and clear.
After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
Smartglasses maker Vuzix rushed out of the gate to be the first company to announce hardware powered by the Qualcomm Snapdragon XR1 for augmented reality wearables, but now the company is buying time until the product is ready to ship.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
For the release of John Wick: Chapter 3 - Parabellum, Snapchat and Lionsgate aren't just creating AR experiences to promote the movie, they are giving fans the opportunity to create and share their own AR experiences.
Much of the excitement around the HoloLens 2 has moved on to many wondering when we'll finally be able to get our hands on what is now the best augmented reality device on the market.
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
As one of the leading 3D engines for augmented reality development, a new release of Unity is a significant event that carries the potential to facilitate huge leaps forward in AR content creation.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again.
The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
Over the past year, two trends have emerged among augmented reality development software: make it easier to create AR content, and give AR apps better environmental understanding with just a smartphone camera.
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
To build hype for the HoloLens 2 among developers, Microsoft is borrowing a page out of Magic Leap's playbook.
As Magic Leap continues to spread its influence in the US with the help of wireless carrier AT&T, the augmented reality startup is also working its way into East Asia.
