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Being in sales is hard work. After all, the only thing more painful than trying to sell a hand cream or knife set to a stubborn client is perhaps pulling out teeth - without novacaine. And God knows how many times we've hung up on telemarketers because, well, they're a little too persistant.
Creating high-quality marketing content for your brand is labor-intensive to the point that it could be a job of its own.
The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2.
Smartglasses startup Nreal enjoyed some highs and endured some lows this week, as the company landed a product placement with Kevin Bacon but then faced production issues related to the coronavirus outbreak.
After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along.
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
It's no secret that Samsung is working on augmented reality hardware, as the company has been candid about its intentions. However, what we don't know is exactly how many AR projects the company is working on, as patent filings and reports revealed two more over the past week.
Augmented reality plays a key role in the evolution of adjacent technologies, such as 5G connectivity and brain-control interfaces (BCI), and the business news of the week serves up proof points for both examples.
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users.
This time last year, Snap CEO Evan Spiegel and his company were faced with an erosion of its user base that cratered its stock price. This year, on the strength of Snapchat's AR camera effects, the company has reversed course. And that's why Spiegel tops the NR30, our annual list of the leaders in the AR industry.
While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, this time via a new app that transports users to the ocean's depths.
In the midst of fending off legal challenges from Magic Leap and Epic Games, startup Nreal isn't retreating. Instead, the company is digging in its heels and pushing forward with its launch plan for its Nreal Light smartglasses.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Upon Google's release of ARCore in February, the platform wasn't only playing catch-up with Apple and ARKit in terms of downloads, but it also lagged in capabilities, as Apple already had vertical surface recognition and image recognition on the way with ARKit 1.5 for a March release.
In 2017, after purchasing a majority of the 600 MHz frequency, T-Mobile began a massive rollout of the new LTE Bands across the US. However, there are currently only two devices that support the frequency, also known as LTE Band 71. Thanks to a recent FCC listing, we've learned this number will double when the Galaxy S9 and S9+ debut next month.
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
When you hear people say that Android is more flexible than iOS, it's because of things like Tasker. You can do virtually anything with the venerable automation tool, from saving battery life to controlling your smart home with your fingerprint. But before you get to that, you'll need a good understanding of all the basics.
Innovation Congress starts tomorrow, but its creator, Jason Keath, spoke to Next Reality today about the future of augmented reality.
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
