Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.
Amazon has had a long-standing partnership with its consumers regarding special offers. Amazon sells these Prime Exclusive Phones with lock screen ads and Amazon apps in exchange for discounts on the phones. You also need to be an Amazon Prime Member, leading us to historically believe that these "special offers" weren't really all that special. That is, until today.
In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.
After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.
Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Huawei recently announced the Honor 7X, a mid-tier smartphone aimed at budget-conscious consumers. Spearheaded by the Kirin 659 SoC, it offers great performance at a price point where speed is normally an afterthought. Today, Huawei is making this $199 phone even more attractive by announcing a new limited edition color.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
Two characters from the popular sci-fi animated comedy Rick and Morty have already made their way into augmented reality courtesy of ARKit experiments. Now, it's possible to become one of them on the iPhone X.
While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
Argo AI is coming late to the party, but has begun testing a fleet of driverless cars in hopes of developing robo-taxi services to eventually compete against those that Waymo, Uber, Cruise Automation, and others plan to offer.
Your Apple TV is just that — your Apple TV, which means you probably want to personalize it a bit, to make yours stand out from everybody else's. And the easiest way to do this is by renaming it. If you live in an apartment building, this will help differentiate your Apple TV from your neighbors' when trying to use AirPlay.
Augmented reality has produced some incredible innovations that have revolutionized modern technology. From helping with live surgery to changing the game in marketing and businesses. But without a doubt, the most important thing that augmented reality and ARKit has ever brought us is an AR version of A-ha's iconic "Take On Me" video.
If you haven't been on any sort of social media all day — which I seriously doubt — then you might not have heard that today, June 30, is Social Media Day. It's been trending on Twitter, but has also been making appearances on Instagram and Facebook. While major influencers are talking up a storm about this, most people are simply asking "what is social media day?"
Tinder, marketed as a free 'dating' app, is no stranger to paid features. The company has long allowed users to step up their game by spending money on their 'Tinder Plus' service. Tinder would like more of your money, it seems, as it rolls out a new paid service with a highly-desirable premium feature — the ability to see who has swiped right on your profile, without having to match.
While it might be a little past its prime now, the running gag about Nokia phones never breaking was one of the internet's favorite jokes. "If you buy one," they would say, "you'll never need another phone again." I think if those users could see into the future, they'd change their tune, as the Nokia 6 is now available to preorder — and I'm guessing it would give any of Nokia's old bricks a run for their money.
Waymo's hardware development team for self-driving vehicles will now be led by Satish Jeyachandran, previously director of hardware engineering at Tesla.
Have you ever been on a Netflix binge and thought to yourself "man, these characters are so dumb. Why would you go back to the haunted house, Jenny? You know what's in there, and now you're going to die. This whole situation was so easily avoidable, JENNY." If you've ever thought you'd make better decisions than the characters in your favorite TV shows, Netflix has your back.
Are you looking for a get-rich-quick scheme? Need a way to buy that Tesla you lied about having? Well, I don't know how to get you that. But what I can tell you is there is an emerging market that pays pretty darn well, for work that's more than interesting. I'm talking, of course, about iPhone repairs.
We've been following the rumors surrounding the OnePlus 5 for a while, and we are more than excited to get our hands on it. That excitement has only increased today, as we learn OnePlus has included a feature in its newest device that resembles the iPhone 7 Plus — real dual cameras.
Baidu signed a cooperation agreement on June 7, the first day of the CES Asia conference, with multiple companies in the autonomous vehicles industry. The companies listed in the press release include Desay SV, United Automotive Electronics, and Hangsheng Electronics, as well as possibly additional auto manufacturers. Baidu plans to "jointly develop" upcoming intelligent driving production plans.
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
UPDATE: It was previously reported that the OnePlus 3T 128 GB in Gunmetal would be discontinued. GSM Arena received an official rebuttal from the company which noted that the phone is not discontinued, but rather, out of stock. Though, it seems like the company has more of a problem keeping track with what its reps report, rather than its phone supply.
Now, you can prevent Donald Trump from building that idiotic wall from the comfort of your smartphone. Well, in theory, you can, thanks to a hilarious new gaming app called — wait for it — Trump's Great Wall.
Verizon has long been king in the wireless provider market, but recently it has had to step up its game in the data department. A limited data plan — with supposedly superior service — was no longer cutting it for customers. Many of whom left to take up the sweet, sweet offers of competitors like Sprint and T-Mobile. This past fiscal year, Verizon had a net loss of customers in the first quarter. Something that has never happened to them before.
Facebook really wants us to use Messenger. For the most part, they've succeeded; theirs is one of the most popular messaging apps right now. And with yesterday's announcement of new features, Facebook is only going to make their flagship chat application better.
It has become hard to decipher where your digital imprint ends and your true self begins in today's tech-dominated world. Scrolling through news feeds and endless updates is not conducive to a good night's sleep, nor does it help you lead a well-balanced life.
It isn't too hard to see John Hanke's bias towards augmented reality. His company, Niantic, created the astronomically profitable game Pokémon GO, which revolves around AR technology. However, Hanke has a case against virtual reality—he believes it just won't be healthy, in more than one sense of the word.
Any parent with a rambunctious child who may have at one point racked up a hefty bill on their Kindle or Android device can now breathe a sigh of relief. One, Jack Black has had it happen to him too, and two, Amazon will be refunding up to $70 million of in-app purchases made by children after downloading apps from the Amazon AppStore.
Signal, the encrypted messaging app, has seen 1.4 million downloads in just the first quarter of 2017—roughly twice the downloads it received in the same period last year. Rani Molla at Recode attributes this to Donald Trump's inauguration, as the private messaging service saw a 40% increase in US downloads between Election Day and the end of the first quarter of 2017.
Lately, the biggest news in driverless has been the raging lawsuit between two autonomous spearheads, Uber and Google's Waymo. A new bill back by General Motors, however, could take them both out of the race towards driverless.
Australia is looking to the future and finding driverless cars and other autonomous vehicles to be a top priority. Spacial Source reports that the state government has put AU$10 million into their Future Mobility Land Fund "to drive local development of autonomous vehicle technology."
All you paying Spotify users are about to get another exclusive privilege besides getting out of all those annoying "Ever wonder what it would be like to have Spotify premium?" ads. The Sweden-based company is looking to lower the royalty fees they have to pay to major record labels for their music, by compromising on their policy that all their music be free to paying and nonpaying users. Spotify would for a limited time restrict access on major album releases to their paying subscribers.
Leap Motion, an augmented and virtual reality control system, has proven to be a force of nature when it comes to pushing hand-tracking tech forward. Now they've released a video showcasing their "Blocks" demo, which is already integrated into the reference headset kit designed by Qualcomm for VR companies "to take and sell their own branded devices with."
Both the US and UK seem to be leaning toward requiring level 3 autonomous cars to train their "eyes" not just on the outside world, but even on the driver itself.
Google and Samsung have been leaving Apple in the dust when it comes to virtual reality gear. However, as the market grows and becomes more impossible to ignore within the tech world, Apple may be forced to play catch up. This could account for the new Apple patent that was granted today.
