Market Reality: Magic Leap Draws Comics, Warby Parker Tries AR, Facebook Acquires GrokStyle, & LeBron Dunks via Snapchat
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
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Market Reality: Facebook Confirms Smartglasses & AR Cloud Platform as Unity Expands Its AR Capabilities
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Market Reality: Facebook Cancels F8, Magic Leap Invites Developers to Headquarters, & Snapchat Promotes New UK Currency
Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees to its Florida headquarters for LEAP Developer Days.
Market Reality: Augmented Reality Continues to Disrupt Mobile via Facebook, Starbucks, Swarovski & Others
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
Market Reality: Magic Leap Launches, L'Oréal Friends Facebook, & Nickelodeon Takes TV to AR
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
Market Reality: Apple, Niantic, Intel & Facebook Pursue the Trophy in the Super Bowl of AR
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
Market Reality: Vuzix & Meta Represent the Brightest AR Present at CES, While Google, Facebook & Huawei Grow AR's Future
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
Market Reality: Facebook Adds AR to TV, Magic Leap Gets New App from Insomniac, & Five Nights at Freddy's Debuts in AR
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
Market Reality: AT&T Invests in Magic Leap, Facebook & Snapchat Continue AR Duel
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Market Reality: Apple Funds Its AR Device Production Future, the Snapchat vs. Facebook War Heats Up & Airbnb Goes AR
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
Market Reality: Magic Leap Preps Magicverse, Facebook Reveals Computer Vision Research, HBO's 'Watchmen' Enter AR
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
Market Reality: Facebook Seeks AR Talent, Snapchat Diversifies Its AR Content, & Magic Leap Scores More Telecom Funding
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
Market Reality: Microsoft's HoloLens Sales Figures Revealed, AR Boosts Snapchat Revenue, & Facebook Expands AR Platform
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
Market Reality: Magic Leap App Makes Waves, Norm Glasses Push Smartglass Future, & Facebook's Mind-Powered Controllers
When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, this time via a new app that transports users to the ocean's depths.
Market Reality: Instagram Smartglasses, Oculus AR Gaming, Google AR Search, & Facebook Exec Shuffle
As we move toward the end of the year, the wheels of the augmented reality space continue to shift in major ways.
Market Reality: Apple AR Event Surprise, Facebook Smartglasses Debut, Snapchat Interactive Update, & an Epic Games Win
When it comes to the ever-shifting sands of the augmented reality space, you never know which week will end up being truly historic. Well, this one was one for the history books.
Market Reality: TikTok Enters AR Battle, Facebook Crypto Mystery, Candyman in AR, Avon Immersive, Snap Spectacles Evolve
The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
Market Reality: Magic Leap Founder Launches New Company, Snap Acquires AI Tech, & Facebook Offers Spark AR Classes
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
Market Reality: Olympics AR Content on Instagram & Google, Facebook's Metaverse, & Snapchat's Magic Karaoke
Over the past week, practically every major tech company working on augmented reality has held their quarterly earnings calls with investors, and each addressed or at least mentioned the role of AR during their prepared remarks. However, Facebook's earnings call had some of the spicier commentary on the technology.
Market Reality: Facebook & Harry Potter AR, MLB AR App, Doritos AR Ads, NFT Holographic Future, & Google Meet AR Filters
Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
Market Reality: Facebook Debuts Shared AR for Video Chat, Magic Leap Teams with AMD, & Lego Takes AR to the Theme Park
It's (virtual) developer conference season, and this week was Facebook's turn with F8 Refresh. Like Google and Snap, Facebook had some new AR capabilities to show off.
Market Reality: Facebook Execs on AR Future, Amazon AR Beauty Salons, Samsung AR Launch & the Best Snapchat AR Lenses
As a company, Facebook is not shy about talking up its AR smartglasses plans. The latest missive comes from two executives in charge of developing AR software and hardware.
Market Reality: Facebook AR & Space Jam, Virgin Galactic AR App, Asics NFTs, & Shark Week on Snapchat
A pair of properties from the soon-to-merge Warner Media and Discovery companies chose different platforms for their augmented reality marketing, with Warner film Space Jam: A New Legacy opting to go with Facebook and Discovery Channel publishing an AR experience through Snapchat.
Market Reality: Apple & Facebook Spill AR Details, Niantic's AR Transformers, Looking Glass Unboxed, & Snap's Viral Lens
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
Market Reality: Apple's AR Spaces, Facebook's AR Future, Snap's 3D Acquisition & Campfire AR Headset Launch
There's already some fierce competition between Snap and Facebook in the AR space, but it's about to heat up even more, with Snap snatching up a 3D mapping startup that could add some new AR capabilities to its arsenal.
Market Reality: Google Goes Holographic, Snap AR Smartglasses Launch, Facebook Exec Departs, Epic Games vs. Nreal Pt. 2
Google and Snap held their annual conferences this week, and both companies managed to upstage their new AR software features with fantastic new AR hardware.
News: New Android Market Update Lets You Rent Movies and Buy eBooks
Google has been slowly rolling out a new update for the Android Market in the United States, which gives mobile users a new interface and some additional content for their Android-powered smartphones and tablets. The update started a couple weeks ago, taking the Android Market to version 3.0.27 on devices running Android 2.2 or higher. The new Android Market has a Honeycomb feel to it with a more visually pleasing layout and new colorful promotional page which showcases top apps and games, as...
How To: Draw a doodle
In this video, we learn how to draw a doodle with Marieke Blokland. Start off by writing the letter "e" in cursive, several times, making the letter larger as you go. Link the e's together, then when you get to the bottom of the paper it will be just a scribbled loop. Now, on the next page, draw more of these looped e's, dragging out the lines. On the next paper, draw spirals going from smaller to larger and going clockwise and counter-clockwise. Start to incorporate all of these shapes toget...
How To: Stage an intervention with Oprah & Jeff VanVonderen
If someone you love has fallen into a dark pit of addiction, you may need to hold an intervention. Oftentimes, an intervention is the best way to save someone's life. Addicts very rarely will admit that they have a problem and seek help on their own; they almost always need help.
Toy Challenge: Wall-E's Love Story
in-phone edit only.
How To: Write a good book proposal
It is very important to learn how to create a good book proposal. This video helps shed more light on things to think about when creating your book proposal. Essentially, a book proposal is your opportunity to sell yourself as a marketable asset to a publisher. Most publishers websites have down-loadable book proposal forms. They will request a lot of information such as what is your market, how do you intend to promote yourself, along with a few sample chapters. Publishers receive hundreds o...
How To: Tell time in Spanish
Olla! In this lesson we will be learning how to tell the time in Spanish.
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News: And the Winner of the Toy Phoneography Challenge Is…
The first Phone Snap challenge has come to an end and we have a winner! Congratulations to Rob Sawyer, for his funny and creative spin on the infamous Play-Doh character, "Mr. Bill gone MAD!!!".
News: Self-Driving Race Car Successfully Completes Full-Speed Lap
In a recently released video, it was revealed that Formula-E's partner Roborace has developed a driverless race car that can complete laps at full racing speed.
News: Children's Book Classic Peter Rabbit & Other Tales Come to AR via iOS App
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
News: 'Jurassic World' Movie Sequel Hatches Augmented Reality Book to Accompany Sci-Fi Franchise
The first teaser for Jurassic World: Fallen Kingdom just hit computer screens on Sunday, but now plans for an augmented reality book for the film have also emerged.
How To: Find all of the hidden Rare Books in Fable 3
Fable 3, like many modern 3rd person games it seems, has a Banjo Kazooie-like number of random collectibles for you to find to enjoy the entire game experience. One of these sets is Rare Books. There are a ton and tracking them down takes a long time, so watch this video to learn the locations of every Rare Book and how to unlock them.
How To: Find all of the skill books in Fallout New Vegas
Skill books, which have been carried over from Fallout 3, are a great way of getting an edge on your skills by adding an extra 3 to the skill that the book is associated with! In this two-part video you will get the locations of all the skill books in the Mojave Wasteland!
News: 'The Book of Alien' Print Book Uses AR to Teach You How to Survive Xenomorphs & Facehuggers on Earth
The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping tribe, a new augmented reality-powered book has arrived to serve their science fiction needs until the next film is released.
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