The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
After some social media teasing, the Star Wars universe's Magic Leap debut has finally arrived. On Tuesday, Magic Leap announced the release of Star Wars: Project Prog, which is available for free via Magic Leap World.
The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year.
The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may removed in the coming weeks.
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Magic Leap One owners with itchy trigger fingers may have their itch scratched next week, as Magic Leap has shared a brief teaser on Twitter for the long-awaited Dr. Grordbort's Invaders game from Weta Workshop.
One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room.
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
Google Photos integrates with Google's ecosystem to bring you awesome features like the ability to identify landmarks, track down products you've photographed, and so much more. Now, if you need to translate foreign words in any of your pictures, the app has you covered as well.
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
There are nearly 100,000 unique onion service addresses online with over two million people using Tor every single day. Join me as I explore a small fraction of what the Tor network has to offer.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
One gem that Apple added with iOS 12 is the perfect companion for the dictionary that's already available with the "Look Up" tool. I say gem because it's taken a backseat to all of the other new iOS 12 features, but it shouldn't, because a thesaurus is like the phloem to a dictionary's xylem, making it hard to believe that Apple didn't include this synonym finder from the start.
Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.
With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
If touring the scenic vistas behind the Lord of the Rings film franchise doesn't persuade tourists to visit New Zealand, perhaps immersive content viewed through Magic Leap One will do the trick.
Looking to inject a little more processing juice into your HoloLens? Unity can fix you up with the Standalone Universal Windows Platform Holographic Emulation.
Alongside ARKit 2.0, Apple revealed new Animojis alongside new Memoji virtual doppelgangers that compete with functionality quite similar to that of Samsung's AR Emoji.
Just in time for the release of Pixar's highly anticipated sequel, AR Emoji based on characters from The Incredibles 2 have arrived for Samsung Galaxy S9 and S9+.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week.
Location services company Mapbox has added new capabilities to its location-based gaming tool to fend off Google's challenge for the same mobile app category.
After the spectacular rise and fall (and rebirth) of Glass, Google is taking another run at augmented reality smartglasses.
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
Mobile gamers who grew up on J.K. Rowling's fantasy epic have yet another reason to rejoice, as Jam City's Harry Potter: Hogwart Mystery is slated to touch down on both iOS and Android on April 25. But if you can't bear the wait, there's a little hack you can do to give the game a try right now.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
Before Google Chrome entered the scene and subsequently dominated the market, Firefox trailed only Internet Explorer as the most popular web browser. Now, Mozilla has its sights set on a new opportunity to revive its browser for immersive experiences.
With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, "What is Snapchat?"
While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.