In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.
Digital imaging company OmniVision Technologies and the Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) entered the CES fray this week with a new reference design for an augmented reality headset capable of 60 degrees field of view (FoV).
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
Nvidia has emerged as the indisputable leader in chips for Level 3 and even more advanced driverless applications, catching some of the world's largest semiconductor makers and automotive suppliers by surprise.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
Facebook is hiring video game teams and other eSports organizations to create live and on-demand videos for its newsfeed. The company aims to take on others such as Twitch and YouTube, where most of the eSports' content is typically housed.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
If you ever imagined turning the surface of your desk into one large augmented computer, well the future might not be far off, my friends. Lampix, the company that transforms any surface into a smart surface, is currently working on a portable and quite fashionable lamp to project an augmented computer onto any surface that you can interact with using your hands.
Within the coming months, software startup Neurable plans to introduce the next paradigm in virtual and augmented reality: the brain–computer interface (BCI).
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
A state of emergency has been declared in Malaysia's northeastern Kelantan state after an outbreak of avian influenza virus H5N1.
Fighting fires has always been a dangerous and noble venture, even with the proliferation of aerial firefighting. But things are looking to get a lot safer for firefighters with the help of the Boeing and mixed reality.
You're all kale-d out, you've had it up to here with golden milk, and you're on the prowl for the next superfood. Well, get ready for some unicellular goodness: the next superfood is an algae named Spirulina, also known as Blue Majik. (Kudos to the marketing exec that came up with that, am I right?)
After lots of waiting and anticipation, the OnePlus One Android smartphone has been unveiled, and it's ready to take down the Nexus.
Watch out Samsung (and you too, Pebble, Sony and the still unrealized Apple), your hold on the smartwatch market is about to get a lot less firm. Announced today, Google has released Android Wear, their platform for developing smartwatches, along with a preview of the Moto 360 smartwatch from Motorola.
Video: . Optimize your Marketing with a Mobile Website
While becoming the next Mark Zuckerberg may be out of reach for someone just getting introduced to code, the skill has never been more valuable. Just understanding basic programming language is a great thing to put on your resume, and if you know how to code, you’re golden. Software developers and programmers have been the most resistant to the recession, as jobs in the tech industry continue to grow.
Chances are you've had shaved ice before. As a kid, it's hard to go through the summer without nomming on one of these sweet, cold treats, usually chipped ice topped with various rainbow hues of orange, mango, or grape syrup.
Now that fall has officially begun, corn is soon to be in season and will be abundant and ripe at most supermarkets and local farmers markets. So if you're looking forward to making corn chowder or tossing some in a slad, simplify the task by checking out this knife skills video.
Battery life on all cell phones is a problem. There isn't a cell phone on the market today that can satisfy everyone's power needs, but there are a few tips and tricks to making sure you have total control of your battery's lifespan on Droid smartphones.
The Nook from Barnes and Noble is a revolutionary new e-reader. Not only is the Nook slim, useful and touch screen, it is also the most inexpensive one on the market. This colorful, customizable reader is great anywhere in America, but what about if you live elsewhere?
In this clip, learn how to tether your rooted Droid to a WiFi network and use it as a modem for your other Wireless devices. This process is pretty easy and only requires a network and that your phone be rooted.
After a divorce, it may seem easy to keep your female hunting on the down low and avoid awkwardness by simply registering on sites like eHarmony.com and "dating" people online. But the experience of a first date is one hell we must all go through in our lives.
Chances are, if you're a branding or marketing professional, you've been tasked to come up with a new name for a product, a service, or maybe even a company at some point in your career. Maybe you're trying to come up with a new brand name right now. Well, there are objective measurements for choosing new names, and if you need help figuring these out, watch this video tutorial to learn how to develop a new product or company name that will stand out among your competitors, presented by namin...
Frozen foods are becoming more and more popular dinners for busy families. These microwave meals can be a great alternative to cooking when you are short on time, but sometimes they pack hidden unhealthy additives like sodium, and excessive calories. Check out this tutorial from Ask Amy and know which frozen meals are the best for your family. Learn to keep an eye on things like preservatives, sodium, calories and fat, and to stay away from artificial junk foods. This way, you will not only b...
For frizzy and wavy hair, you can create a hairstyle using wide flat irons using the right techniques. Firstly, apply a good amount of moisturizer on your hair. One new equipment out on the market that you can use is Cloud Nine. To use it, you have to make different sections of your hair and then start with the one nearest to your face. With the flat iron in place on your dominant hand, grab a section of your hair and loop it around the flat iron. Hold it in place for a few seconds and let it...
Facebook is the number one Social Networking site that hosts the number way farming game, FarmVille! This video will give you a few basics to bring you back to your farming roots! Your game screen will show your plot of land surrounded by some neighbor's farms. Using your click took, plow tool or shovel tool you can plant, delete, move and plow your plots of land. The market shows you the crops that are available to buy as well as buildings, animals and decorations too! Watch the rest of the ...
This instructional video Nehal Kazim from Site shows you how to make a complete Facebook fan page. Before creating a fan page evaluate the reasons of making a fan page. A fan page lets you connect with your future clients and fans and keeps them updated and gives them a platform to talk about your organization. To create a fan page go to the bottom of any page and click 'Advertising', select pages and click create a page. Select a suitable category and a suitable name make sure to select it c...
Today we are going to learn how to make corn on the cob the Mexican way. Make sure you get sweet corn from the market. It is also possible to make this recipe using loose corn. Add some salt and some butter to boiling water and boil the corn cobs. When the corn is cooked, spread some mayonnaise on it. It is delicious to add some cream to some mayonnaise to spread on the corn. Then, sprinkle on some cheese powder and some chili powder and enjoy!