News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of truth as it stares down its uncertain future.
Earlier this year, Samsung released the Galaxy J3 and J7 to select markets. These two devices are the latest in the J series, Samsung's super-budget series that tries to rewrite what it means to be a budget phone. Now, starting September 14th, you will be able to get them GSM unlocked.
The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility.
Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Augmented reality is beginning to leak out into the mainstream world. This is thanks, in part, to ARKit and ARCore. These releases turned the current smartphones owned by millions of Apple and Android users into AR-capable machines. And while there are definitely some awesome use cases for mobile AR, the real future in AR is headworn.
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
I have spent a good portion of this year traveling between cities and various emergent technology conferences and events. Most of these events have been really good, but in terms of augmented and mixed reality, the Augmented World Expo, in its eighth year running, definitely stood above the rest.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
Do you know what your smartphone is made of? I've had smartphones for years, but if you asked me that question I'd probably respond with "Wi-Fi." For uninformed consumers like myself, it may shock you to know just how much goes into creating a smartphone.
Uber's struggles are expected help Lyft get ahead in driverless development as it confirms its third partnership with autonomous tech company nuTonomy today.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
The Google Pixel was just knocked off its pedestal as DxOMark Mobile's best smartphone camera, courtesy of the HTC U11. Ouch ...
Amazon's first venture into the wireless phone market was a crash and burn moment — and that's us being kind. Their FirePhone went down in flames almost instantly, no pun intended.
Last week, Next Reality wrote about how the Microsoft HoloLens team is partnering with thyssenkrupp. Their mission? To bring mixed reality to the workplace. Now, Microsoft has just confirmed in a blog post that the HoloLens has passed the basic impact tests for protective eyewear in North America and Europe.
Galaxy S8 preorders have begun arriving at doorsteps, and some websites seem to be enamored by Samsung's latest visual revamp of TouchWiz — but don't buy the hype, it's a trap! From TouchWiz to Grace UX to Samsung Experience, no matter what the name is, it's still the same old clunky framework everyone has hated from the start. Samsung may have put a fancy little bow on it, but TouchWiz is still a resource-hogging behemoth underneath its shiny new theme.
We all know Google's Image Search to be our trusty little companion when it comes to browsing through ideas on the web. Now, Google is adding on "style ideas" to its search feature to help you boost your "style IQ" every time Google catches you snooping through new handbags on the market.
Udacity, the online education startup that set out to train a school of self-driving car engineers, is now spinning off into its own autonomous tech company called Voyage.
Nokia, the Finnish telecommunications company, is about to shake things up a bit after its networks sales in the final quarter of last year declined 14% compared to sales in 2015.
The reviews for the Google Pixel phone have hit the web. There's a lot of praise, but not all are so positive. We've collected some of the best takes on the new devices from the top tech sites around.
Guys, this has got to stop. It's not funny anymore. I'll defer to one of my all-time favorite people when it comes to my feelings on this unsavory subject:
During the summer, fresh strawberries are everywhere: at your neighborhood farmers market and in many desserts like strawberry shortcake and strawberry rhubarb pie, to name just a couple. Bringing home a few baskets of the ruby red fruit always seems like a good idea... until they begin to turn to mush or grow mold only a few days later.
Step aside, Heinz: there's a new ketchup in town. Beetroot ketchup is the rising star of condiments. It's a vibrant, earthy, and sweet topping for summer BBQ burgers and grilled hot dogs, as well as a pretty un-beet-able dip for French fries. There's no corn syrup, it's paleo-friendly, and the beets give it a bright, bold flavor like no other sauce you have ever tasted.
It seems like Microsoft has finally come to the realization that their Windows Phone mobile operating system is probably never going to compete in today's smartphone market. Why do I say that, you ask? Because they've recently started to embrace the more popular platforms by releasing some quality iOS and Android apps.
Those of you who have been a part of the Null Byte community for even a short while know that I sincerely and firmly believe that hacking is the most important skill set of the future.
Flowers may be beautiful, but they're not usually appetizing. Sure, nasturtiums are hip in fancy restaurants, but they're primarily used as a garnish. Granted, fried squash blossoms are incredible, but the point remains: flowers are usually reserved for looking at, not masticating.
Fiddlehead ferns look like something from Alice in Wonderland, or something that you might see when you close your eyes while listening to Pink Floyd and enjoying some herbal refreshment. What they don't look like is a tasty vegetable that's perfect for any spring or summer dish. Yet that is exactly what these bizarre spirals are. What Are They?
Last year, The New York Times wrote that certain restaurants in Manhattan and Brooklyn banned patrons from taking photos of their meals. That means no flash photography, no standing on chairs for a better angle, not even a quick pic for your Instagram followers before the first bite. Little do these restaurants know, this ban can actually make their customers' food taste worse, so to speak.
Think eating food is as easy as putting it in your mouth? It's considerably more complicated than that. Your brain plays a big role in determining what and how you eat. Understanding how your brain interprets food choices is key to managing your eating habits.