The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
Google is the biggest and best search engine on Earth, and if you are a webmaster and want your website to be a big success it would really behoove you to know as much about how it works as possible. The Google Webmasters series of videos and website were created to teach webmasters, SEO professionals, and others how Google works by answering their questions and giving them insights into how they can best integrate and utilize Google's functionality to improve their business. This video will ...
Whether you're a pro or someone just taking off the training wheels, buying a bicycle can be difficult. There are plenty of choices and different kinds of bikes for different conditions. Knowing which bike to choose could be daunting. Taking the time to select the right bike ensures that your investment yields the rewards you desire.
The economic impacts of the COVID-19 pandemic have been felt in practically every business sector. Now, as we look back at the top augmented reality investments of 2020, the AR industry has been no exception.
"Buy low and sell high" is great advice, but how do you accomplish it? While the stock market can be unpredictable, it's not a complete enigma. There are patterns to watch for that can make you a successful trader.
Tax season is always stressful, especially for entrepreneurs and small business owners. Rather than wait until March to get your finances in order every year, learning how to keep track of your expenses is a valuable skill that saves you and your business time, money, and plenty of anxiety.
We all know how volatile the stock market is, especially during times of crisis. That does not mean that the market is impossible to gauge, however. Day traders are trained to read charts in order to recognize market trends and price patterns, giving them the insight they need to make their trades as profitable as possible.
While the rest of the world is scrambling to figure out how to adopt augmented reality and VR tools for remote meetings, one company is building its war chest to serve the growing space of corporate clients who need this kind of immersive computing training.
Despite the recent gut punch of staff layoffs, Canada-based smartglasses startup North and its Focals are likely to be in the game for a while longer.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.
When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses.
The interactive displays of the future as visualized in Steven Spielberg's science fiction classic Minority Report, as well as the augmented reality interfaces used by millionaire playboy Tony Stark in the Marvel Cinematic Universe, are now closer to becoming reality in the military realm.
One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One as the company has just announced a financing option that allows anyone with a spare $96/month to gradually pay their way into full ownership of the device.
Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.
While Apple has generally been more bullish on augmented reality as opposed to virtual reality, the latest whispers about its purported AR headset suggests that it may be giving VR another look.
Apple's TrueDepth camera made its debut in the premium-priced iPhone X late last year, and since then, the reviews have been pretty positive. Now, Apple might be preparing to make the Animoji-friendly sensors available in more iPhones, as well as the iPad Pro, later this year.
The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.
On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses.
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.
Market boxes are an integral part of the player experience in Animal Crossing: Pocket Camp, but using them effectively can be a tricky task. The item-trading tool between human friends is the locale for both junk and diamond-in-the-rough deals, and it can greatly increase the number of bells you earn if you play your cards right.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
When Apple announced their ARKit platform in June, they immediately staked the claim to the largest augmented reality hardware platform, with millions of iPhones and iPads compatible with iOS 11 becoming AR devices this fall.
What began as a highly successful Kickstarter campaign has all but ended, according to an updated report by Polygon. CastAR, comprised of a few people from Valve's former research and hacking arm, has released a large portion of their team. Only a small core of the group remains, trying to sell the technology they have created.
ASUS is gearing up to move its augmented and virtual reality departments into an independent startup named Glamorfy, according to a recent report from tech news site Fudzilla.
China just confirmed a sixth avian flu outbreak since October. On Tuesday, the Ministry of Agriculture stated that there had been another instance of bird flu in the Hubei province, of the H5N6 influenza virus. The outbreak occurred in the city of Daye, which is home to some 900,000 people, but hasn't been linked to human infections yet.
China's e-commerce site Alibaba has been making heavy investments in augmented and mixed reality startups. In February of this year, they led a $793 million round of Series C financing of Magic Leap. And now they've just invested in Israeli-based InfinityAR, which acquired $18 million in its Series C financing.
One more business has decided that rewarding hackers to find flaws in their computer systems is a wise investment! As you know, a number of software companies offer bug bounties, and some of these can be quite lucrative. Google, for instance, offers a bounty of $150,000 for anyone who can hack their Chrome operating system, and many other companies are offering similar bounties, although, not quite as lucrative. Now, United Airlines has decided to offer frequent flyer miles to hackers who fin...
Netflix releases monthly reports on major ISPs relating to how well their service works on each provider. The purpose is to educate the public on their choice of service provider, but since many of us hardly have any choice at all when is comes to an ISP, it backhandedly works to shame them (if they're even capable of feeling shame under all those millions of dollars).
Google Chromecast is only 35 dollars. That's about 2 and a half drinks at a decent bar in Los Angeles. So, my roommates and I looked to make the investment. The small box arrived in the mail and the setup couldn't be easier. Simply, plug the Chromecast into the HDMI port on your TV and pair the two devices. Done and Done. Having the ability to stream anything on our computers or cellphones right to the TV was the main reason for getting Chromecast. Now, for streaming through the Chrome browse...
Apps sure do run great on Android tablets! If you caught that little whiff of sarcasm, you probably already figured out I was lying. There is a definite lack of good, high-quality apps specifically made for Android tablets. If you've ever tried Facebook or Twitter on a tablet, you know exactly what I mean.
Economists have long since known that people want to be rewarded for taking on risk. Investments are thus judged by their risk-adjusted returns (Sharpe ratios). A typical hedge fund has a Sharpe ratio of around 0.5. This means that its excess annual return over the risk-free rate is about half its annual standard deviation.
If you have created a product and want to start selling it, watch this video. It will give you some general ideas for steps you can take to market your product and attract interest from consumers and investors.
No matter what kind of business you have, small or big, online-based or not, when you're dealing with email marketing, the number one things your targets will see is the subject line, and if your subject line looks spammy or uninteresting, it's not going to help you one bit.
When you move into your first apartment, it's a magical and joyous experience. And then the reality hits that you're broke, have no furniture, and the shower doesn't work. We've all been there, and while we can't aid you with your shower problems, we can help with turning mismatched flea market chairs into a set of more coherent seats.
Confused by TikTok? Trying to grow your Instagram fanbase? Aiming to create the perfect Facebook ad? Growing an audience might be challenging, but with the right strategies, it is possible — and fun.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
