Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
Mobile augmented reality developer Blippar has escalated the augmented reality advertising arms race, introducing a new rich media ad format that enables augmented reality experiences without a dedicated app.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
The good news keeps on coming for Samsung! According to the market research firm Strategy Analytics, the Korean giant sold a whopping 7.2 million Galaxy S7 and S7 Edge smartphones in the first quarter of this year. That totals 55 million of the company's flagship smartphones sold since their launch in March 2016.
The battle of the budget phone is well and truly underway, as both T-Mobile and ZTE have launched affordable new devices simultaneously.
Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. That next step is named the Velarray. A sturdy, compact, and affordable LiDAR laser.
Chinese search engine giant, Baidu, has just announced its own autonomous car platform which is intended to speed up the development of driverless vehicles.
An expert in the driverless market has earmarked Porsche as the company to watch in the automated car race.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).
Google's Pixel smartphone is striking up some heated competition between phone makers HTC, LG, TCL, and Coolpad, as the Pixel 3 gets ready to release in 2018. Yep, you heard that right—not the Pixel, not the Pixel 2, but the Pixel 3—which shows that Google is really committed to the future of its new flagship line.
While augmented reality is mostly in the minds of consumers in the form of Pokémon GO, AR has been popular behind the scenes, with AR companies marketing it as a tool to help business operations become more efficient. This business-to-business market is the target of the new app DOTTYAR, which "provides 3D visualization tools for augmented reality viewers."
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
According to Electrek, Tesla CEO Elon Musk, in a covert conference call with a select few investors, commented in detail about his plan to have Tesla's Model 3 driving on the road earlier than we all expected.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
This year's SXSW festival had a plethora of news and discussion about autonomous cars, but perhaps none was more exciting than the NIO EP9. The car was first shown off in November in London when it ran the Nürburgring Nordschleife track in record time.
There are already a few ways to use your home computer on the go, but none of them feel very natural when you're out and about, and are clunky options at best. Samsung wants to change that with Monitorless, their upcoming augmented reality smartglasses, which offer remote desktop viewing capabilities as well as the ability to switch between augmented and virtual reality modes using electrochromic glass.
Last month, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that Samsung would be moving into the augmented reality market. According to a recently published patent application, that move has begun.
DAQRI, a company mostly known for its odd but fun-looking industrial Smart Helmet, unveiled their new Smart Glasses product at CES 2017. Their smartglasses look like a strange attempt to answer the Microsoft HoloLens, and the price tag of $4,995 for the developer's edition reinforces that notion.
Earlier this week, a mysterious tweet appeared on the HTC Twitter account of a picture containing the letter "U" topped with a tiny "for" and the date "01.12.2017" at the bottom. It is a pretty solid teaser, but for a company that has had a solid year with their Vive virtual reality headset, and all of the other technological appendages they have, it seems a bit ominous for them.
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
Google has a new smartphone, and if you own a TV or a computer, you've almost certainly heard about it. The ad campaign for the Pixel and Pixel XL is approaching iPhone levels of omnipresence, as Google has reportedly spent over $3.2 million on marketing, with that number expected to skyrocket in the coming months.
Most popular virtual reality headsets, like the HTC Vive and Oculus Rift, require a tethered connection to the computer and that imposes some obvious restrictions on how much we can move in our space. We'd all prefer a simpler, untethered option, and Intel wants to provide just that.
Most augmented/mixed reality hardware still exists in the development stage, whether that's one of the more robust headsets or a high-powered smartphone. Most everything else isn't widely used or monetized. Snapchat, however, snuck in under the radar and created the foundation for the first social network to focus on augmented reality.
As you get barbecuing this summer, you're likely to encounter a few grills that aren't exactly the cleanest. At parks or campgrounds and even on your friends' grills (or, um, your own), no one wants to place food on gunked-up grill grates.
Got some seriously sensitive information to keep safe and a spare-no-expenses attitude? Then the new Solarin from Sirin Labs is the smartphone for you and your $17,000.
The desktop browser market has some stiff competition going on, but Opera has always been able to maintain its market share by offering innovative features such as a data saver option. With over 350 million users, it's safe to say folks are appreciative of the efforts being made by the web browser's development team.
I'm a sucker for sushi, both in its traditional forms and its modern fusion creations. When the infamous sushi burritos surfaced, I'm not ashamed to admit that I waited in a ridiculously long line for what is essentially an uncut sushi roll. (As for whether it was worth it or not, well... that's another story.)
Ever since the Google Play Store removed its "Designed for tablets" section, it's been a lot harder to find good, tablet-optimized Android apps. Not that it was all that great to begin with considering that they used to list apps like Facebook and Twitter, which only have oversized phone UIs on tablets, not actual customized UIs.
Shopping for a new phone is an entire ordeal. Even when you've narrowed it down to a few choices, comparing the finalists can be difficult, because specs and prices are scattered around on various different manufacturer websites, and if you're trying to do this on your current phone, most of these websites aren't optimized for mobile viewing.
There was one company at the 2015 LA Auto Show that had everyone intrigued. They didn't have a big booth, and they only had one car on display, but they definitely had everyone's attention.
Those ordinary green zucchini you see in the market are hiding a lovely, delicious secret: Actually, all summer squashes produce these delightful blooms, but the zucchini's are most frequently used for eating since they taste the best: fresh, clean, and zucchini-like, but with a little something extra. They used to be a rarity at supermarkets, so you had to have a garden or a gardener friend who would generously share the bounty with you.
You didn't have to attend this year's CES to have gadget envy. There are so many great smartphones, computers, laptops, and other gadgets available in the market that the real challenge becomes choosing the right one to fit your needs and your budget.
Who says you have to cook on Thanksgiving? If you need a break, have surprise guests in town, or simply don't want to be in the kitchen cooking all day long, never fear: you have options.
Apple Pay has been available to use in stores, as well as in select apps and websites, ever since its first appearance in iOS 8.1. Now, with iOS 12, there are currently 13 different iPhone models that support Apple Pay functionality without the use of an Apple Watch, and the list of partnered stores that accept Apple Pay has only grown. Here's our always-up-to-date list to keep you in the know.
The Galaxy S5's camera is amongst the most capable smartphone shooters on the market. With a 16-megapixel sensor that is capable of recording 1080p video at 120 frames per second, the stat sheet was officially stuffed when Samsung brought this device to market.
The most anticipated of the Android Wear devices—the Mote 360—was not only officially unveiled, it's also available to buy right now, for the low price of $249.99.
The old "my battery is dead" excuse for not calling your mother may soon be a thing of the past. A team from the Korea Advanced Institute of Science and Technology (KAIST), led by Professor Jo Byeong-jin, has developed a "wearable thermo-element" that can be built into clothing to power your electronic devices. The science behind the innovation converts body heat (thermal energy) into usable electric energy. Made with lightweight glass fiber, this small thermo-element strip can produce about ...
With Chromecast-capable applications slowly seeping into the market, it's difficult to find useful ones that we might use on a daily basis.
