While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
It appears that the Project Aero 3D content development tool isn't the only augmented reality project that Adobe has in the works.
It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be.
The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays.
With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year.
The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may removed in the coming weeks.
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
QR codes have become a staple in our everyday lives. Companies use them for everything from marketing promotions to movie tickets thanks to security they provided for these types of transactions. But for years, Android users had to download an app to scan these codes. Well, not anymore.
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
Looking to inject a little more processing juice into your HoloLens? Unity can fix you up with the Standalone Universal Windows Platform Holographic Emulation.
Alongside ARKit 2.0, Apple revealed new Animojis alongside new Memoji virtual doppelgangers that compete with functionality quite similar to that of Samsung's AR Emoji.
This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.
Just in time for the release of Pixar's highly anticipated sequel, AR Emoji based on characters from The Incredibles 2 have arrived for Samsung Galaxy S9 and S9+.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
While Huawei smartphones haven't always been the best choice when it comes to custom ROMs, one thing that has always been accessible is the ability to unlock the bootloader. An unlocked bootloader is the first step into the magical world of rooting, but after May 24, Huawei will stop offering this service.
Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week.
Location services company Mapbox has added new capabilities to its location-based gaming tool to fend off Google's challenge for the same mobile app category.
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.
