Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
Every year, football fans get excited about the next crop of blue chip prospects joining their teams, from five-star high school recruits graduating to college to first-round rookies drafted into the NFL.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice".
The leading platforms enabling augmented reality technology lead our headlines in Market Reality this week.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
It may seem strange to find the director of engineering at a question-and-answer site all of a sudden pick up and lead a new driverless startup, but to Kah Seng Tay, both engineering tasks require building the right infrastructure to handle large amounts of AI data.
Huawei is making a fresh attempt at launching into the US market to challenge Apple and Samsung's monopoly on premium smartphones. In its latest attempt to break into America, Huawei is trying to get its Chinese mobile chipset accredited by AT&T.
Welcome back, my hacker apprentices! Although there is a multitude of different hacker types, the one target they all share is the database. I often refer to the database as the hacker's Holy Grail, or the ultimate prize for an effective hack.
The Pioneer DJM-909 mixer is one of the finest and most expensive DJ mixers on the market. If you can afford one, you're a lucky dog. And if you've gotten one and are wondering just how much you can do with it, watch this video. It will teach you how to use the many effects and other tricks in the mixer to make the best music you can.
Not all of us have hours and hours to devote each day to exercise. In fact, we applaud you if you manage to squeeze in a thirty minute workout about five times a week. Life tends to get busy, but if you want to lose weight then exercise has to be a priority, as important to attend to as your marketing pitch meeting tomorrow.
Your cultural experiences growing up shape the kinds of food that you like, and nowhere is this more evident than in the case of Vegemite.
APK files are the EXE files of the Android phone, the executables that mark the point of entry to most programs and Apps. If you have rooted your Motorola Droid or other Android phone, you're probably come in contact of an APK file in or around your custom ROM. This video will show you how to install APK files on a rooted Motorola Droid, which will allow you to find Apps without going to the App Market and take advantage of all of the features of your custom ROM.
Need to make an newsletter for your company or business? It's really not that hard to do, if you know a little bit about HTML coding. Ryan Quintal and the Email Dance House sits you down and shows you how easy it is to make a custom HTML email from design to Constant Contact.
A lot of the available shooting benches on the market today are well-made, but it's really hard to find one that you're completely comfortable with. That's why it's best to make your own custom shooting bench, made especially for you, how you want it.
Erno Rubik's Magic Cube is a puzzle that's been frustrating people since its release in the early seventies. Erno's mystifying three-dimensional puzzle cube consists of 6 faces, 26 cubes and 54 stickers of solid colors (traditionally white, red, blue, orange, green, and yellow). The Magic Cube morphed into what is now known as the Rubik's Cube, and is one of the best selling toys on the market today.
Not only can your T-Mobile G1 phone get Internet access by itself, you can also use it as a router or modem for your home wifi network. All you need is to download a single app from the market, install it, and you're ready to set up your home wifi network!
In the market for a free desktop timer app for your Windows PC? This brief video tutorial from the folks at Butterscotch will teach you everything you need to know. For more information, including detailed, step-by-step instructions, and to get started keeping better track of time yourself, take a look.
There are many cars out on the market that are unable to change the time according to location or daylight savings time. So it's important to know how to change the time or reset it completely. In this helpful tutorial, you'll be finding out how to reset the clock in a Hyundai vehicle. It's easy to do and will make life a bit easier. Enjoy!
A great way to rack your brain is by trying to solve a puzzle, so grab your puzzle and get solving! If you need a little help, this video tutorial will show you how to solve the Rubik's Cube F2L with the Keyhole Method. The 3x3 Rubik's Cube is one of the most baffling puzzles on the market today, so make sure your up to speed on solving it. Watch and learn a few algorithms to get your puzzle solved! The Keyhole Method is an easy way to cut down on the layer-by-layer approach to the first two ...
A great way to rack your brain is by trying to solve a puzzle, so grab your puzzle and get solving! If you need a little help, this video tutorial will show you how to get faster at solving the Rubik's Cube F2L. The 3x3 Rubik's Cube is one of the most baffling puzzles on the market today, so make sure your up to speed on solving it. Watch and learn a few algorithms to get your puzzle solved!
Steve shows you how to customize your Honda 919/ Hornet 900 motorcycle by installing after market turn signals. If you want to add a little individualization to your bike, try installing aftermarket turn signals.
In this how to video, Allyce and Melissa entice you to throw a Panty Party, arming you with a few simple techniques to whip up lots of these sexy undies with your girlfriends. You will see this DIY project 3 minutes in to the video, after the hosts take you to a quilting market.
