After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
Magic Leap has earned a reputation for overt secrecy, but as it nears the highly-anticipated launch of the Magic Leap One, the company is spilling some of the beans. This week, we get a heaping helping of information on the Lumin OS, as well as a couple of great demos.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Upon Google's release of ARCore in February, the platform wasn't only playing catch-up with Apple and ARKit in terms of downloads, but it also lagged in capabilities, as Apple already had vertical surface recognition and image recognition on the way with ARKit 1.5 for a March release.
In 2017, after purchasing a majority of the 600 MHz frequency, T-Mobile began a massive rollout of the new LTE Bands across the US. However, there are currently only two devices that support the frequency, also known as LTE Band 71. Thanks to a recent FCC listing, we've learned this number will double when the Galaxy S9 and S9+ debut next month.
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
Nissan began to offer Level 2 driving capacities in a mainstream model when it debuted its ProPilot self-drive option for its Serena minivan in Japan last year.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. That next step is named the Velarray. A sturdy, compact, and affordable LiDAR laser.
Chinese search engine giant, Baidu, has just announced its own autonomous car platform which is intended to speed up the development of driverless vehicles.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
According to Electrek, Tesla CEO Elon Musk, in a covert conference call with a select few investors, commented in detail about his plan to have Tesla's Model 3 driving on the road earlier than we all expected.
This year's SXSW festival had a plethora of news and discussion about autonomous cars, but perhaps none was more exciting than the NIO EP9. The car was first shown off in November in London when it ran the Nürburgring Nordschleife track in record time.
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
Google has a new smartphone, and if you own a TV or a computer, you've almost certainly heard about it. The ad campaign for the Pixel and Pixel XL is approaching iPhone levels of omnipresence, as Google has reportedly spent over $3.2 million on marketing, with that number expected to skyrocket in the coming months.
Those ordinary green zucchini you see in the market are hiding a lovely, delicious secret: Actually, all summer squashes produce these delightful blooms, but the zucchini's are most frequently used for eating since they taste the best: fresh, clean, and zucchini-like, but with a little something extra. They used to be a rarity at supermarkets, so you had to have a garden or a gardener friend who would generously share the bounty with you.
While Android devices made by HTC, Samsung, and others have long utilized IR (infrared) blasters to offer remote control functionality, Apple has still yet to embrace it on iPhones.
Samsung followed up its announcement at IFA 2014 of the new Note devices with the Samsung Gear S, the latest smartwatch offering from the tech giant.
You're hiking up a beautiful mountain when all of a sudden you remember it's your mother's birthday. You begin to panic—you forgot her birthday last year, and you know if you don't say something soon, you're as good as dead.
BlackBerry was one of the first companies to put anything that resembles a modern-day smartphone on the market, but now, seeing one out in the wild is like stumbling upon a fossil. Now that they've announced the BlackBerry Passport, it seems as if this is their last-ditch effort at remaining relevant.
Google announced the ADT-1—their first foray into dedicted gaming using their Android TV platform—at this year's Google I/O, in hopes to once again take over your living room on the heels of the immensely popular Chromecast.
Say hello to the Sony Xperia T3, a light and slim Android smartphone—in fact, it's the thinnest 5.3" smartphone on the market.
EXPAND YOUR VISION: So many people don't achieve their goals and dreams in life because they don't have a big enough vision for themselves. The biggest enemy lies within. Picture and see yourself achieving your goals, becoming financially independent, making yourself more valuable to the market place, or losing that excess weight that you have always wanted to lose.
Can't decide between the Galaxy S4 or the Galaxy Note 2? There are advantages to both the Galaxy S4 or the Note 2, it all boils down to what your needs are such as screen size, battery life, and more.
Unwanted advertising is everywhere. Annoying pop-up ads, overly loud late night commercials, spam...it never ends. And before spam, there was junk mail. Junk mail is even worse because unlike TV commercials and internet ads, it's physical. You can't just delete or ignore it—and it's an awful waste of paper. So what can you do about it?
Need a good way to hold your iPhone up? There are a ton of smartphone stands out on the market, but they can be pricey or just downright ugly—and potentially phone damaging. But like the Une Bobine above, they do have their perks, like movability at almost any angle. But to alleviate pressure off of the connection port, Sharon Vaknin from CNET developed her own flexible iPhone stand—from an old desk lamp and suction cup.
For people that live outside of the United States, how many times has this happened when surfing through U.S. streaming services? If you're outside of the U.S. market and want to stream stateside services like Hulu, MTV, CBS, Pandora, and others—you're in luck. Tunlr is an application that re-addresses certain data envelopes, tricking the receiver into thinking the data originated from within the U.S. by using its own DNS server's IP address. You can even watch some non-US shows stateside, li...
If you watched the presidential debate last night, then you might recall Mitt Romney's remark on the fake Apple Store in China "selling counterfeit goods". That store actually sells real Apple products, only it isn't licensed to sell them, so it was a little misleading. Not to say that there aren't real counterfeit iPhones on the market in China. There are and for the most part, people know how to spot them; they mainly buy them because they are cheaper.
Video: . The author started with a written introduction of the importance of the executive summary as part of the business plan.
Although a business plan is a technical document, remember that this first draft will not be. The audience and author of this document will be the owner/manager of the small business. The purpose is to get as much information written as possible so this draft can be used as a starter for versions of the business plan that are crafted for other audiences. It eliminates the possibility of the first business plan you write for other audiences actually looks like your first attempt. Since the lat...
How Do You Do A Business Plan? Part 1 of 5 (Series designed to discuss the parts of a business plan, what information is involved in each part, and why a business plan is needed.)
Creating high-quality marketing content for your brand is labor-intensive to the point that it could be a job of its own.
A side effect of the COVID-19 pandemic is that small businesses are suffering from forced closures and social distancing, but game developer Niantic has a solution.
