Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scanning device.
The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.
This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.
Amazon Prime Day is nearly here, but that doesn't mean the deals are a mystery. Sure, most of Amazon's best sales and discounts won't be announced until Prime Day itself, but we already know some awesome smartphone deals thanks to a handful of early sneak-peeks.
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.
We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.
Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to market in 2019.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Google is constantly changing and updating its apps to make the lives of its users easier. Google Maps is no exception, as the company now includes options for wheelchair accessible transportation routes. From now on, you can set a trip with accessibility as a priority with Google's popular transit app.
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
Ever since Google CEO Sundar Pichai took the helms of the world's most valuable brand, he has made it his mission to bring smartphones to lower-income communities. Born in India, Mr. Pichai has created several programs to address the needs of the Indian market, particularly the lower income families.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
Super Bowl LII will bring millions of football and non-football fans together to watch the big game on the big screen. But without a cable subscription, this process can be a little daunting. Luckily, the Google Play Store and the iOS App Store offer a few ways to accomplish this — no cable contract required.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
