Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.
If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
Earlier this year, Samsung released the Galaxy J3 and J7 to select markets. These two devices are the latest in the J series, Samsung's super-budget series that tries to rewrite what it means to be a budget phone. Now, starting September 14th, you will be able to get them GSM unlocked.
The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility.
Just a year after facing trade secret theft allegations from his former employer, ex-Meta Company employee Kevin Zhong and his new company are ready to ship the product that triggered the lawsuit.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
Personal data is a hot topic right now, and for good reason. Never before has the public been so on edge about how companies use their information. Services like Facebook and Google now allow you to download all of the data each has on file. Soon, you'll be able to see exactly the same for Apple as well.
Users of Epson's smartglasses can now tell their devices to "talk to the hand" when it comes to passwords and authentication.
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
Earlier this year, Nokia released the Nokia 8 Sirrocco overseas. The new device served as an upgrade to the 2017 model with a minor specs bump and a more modern design. However, HMD isn't done with the 8 series. A rumored Pro version is coming later this year that brings innovations the iconic brand is known for.
On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Coming into this year's Consumer Electronics Show (CES), the common sentiment among observers was that this was expected to be the big year for augmented reality.
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
With the recent launch of the LG V30 and the Pixel 2 XL, LG has reintroduced the world to POLED. This display tech was showcased at CES 2015 and billed as a rival to Samsung's AMOLED displays, then promptly disappeared from the market for two years. But now that two of the biggest flagship phones this year are using the technology, many folks will be wondering what makes POLED different.
Augmented reality headsets with larger eye boxes than any device currently available could make their way to market by the end of next year if current timelines hold true.
When Apple announced their ARKit platform in June, they immediately staked the claim to the largest augmented reality hardware platform, with millions of iPhones and iPads compatible with iOS 11 becoming AR devices this fall.
If it's not official by now, it really should be: if you're going to sell cosmetics, you need an augmented reality app. Of course, that's not all augmented reality is good for. It can be used to animate medical models and engage sports fans. Read on below…
I have spent a good portion of this year traveling between cities and various emergent technology conferences and events. Most of these events have been really good, but in terms of augmented and mixed reality, the Augmented World Expo, in its eighth year running, definitely stood above the rest.
The launch of the Audi A8 marks the world's first Level 3 car on offer in retail channels, except there is one catch: it can only take full control of driving at speeds of 37.3 mph or less.
Volvo Cars' claims it will offer Level 4 models by 2021 means the premium carmaker will likely have to finalize the driverless design to meet the aggressive timeline by next year at the latest.
The de Blasio Administration of New York City has announced that the NYU Tandon School of Engineering will be hosting the country's first publicly funded VR/AR facility.
Who would have thought that musical.ly would be the first social media app with a highly successful original show?
Do you know what your smartphone is made of? I've had smartphones for years, but if you asked me that question I'd probably respond with "Wi-Fi." For uninformed consumers like myself, it may shock you to know just how much goes into creating a smartphone.
Uber's struggles are expected help Lyft get ahead in driverless development as it confirms its third partnership with autonomous tech company nuTonomy today.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
The Google Pixel was just knocked off its pedestal as DxOMark Mobile's best smartphone camera, courtesy of the HTC U11. Ouch ...
Amazon's first venture into the wireless phone market was a crash and burn moment — and that's us being kind. Their FirePhone went down in flames almost instantly, no pun intended.
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has become far more viable as a usable tool and even more so as a form of entertainment. And these are the people behind mobile AR to keep an eye on.
In order for software developers to do their jobs as new hardware reaches the market, they will need the right tools to get their projects off the ground and into augmented and mixed reality devices. There have been completely new approaches to development when it comes to AR and MR, and these are some of the faces behind them.
Maybe you thought sitting behind a Mac gives you special protection when it comes to getting hacked. Thanks to a a new report from Check Point, you can kiss that theory goodbye. The cyber security company just uncovered the latest strain of malware — OSX/Dok — infecting all versions of macOS (previously Mac OS X).
Last week, Next Reality wrote about how the Microsoft HoloLens team is partnering with thyssenkrupp. Their mission? To bring mixed reality to the workplace. Now, Microsoft has just confirmed in a blog post that the HoloLens has passed the basic impact tests for protective eyewear in North America and Europe.
Galaxy S8 preorders have begun arriving at doorsteps, and some websites seem to be enamored by Samsung's latest visual revamp of TouchWiz — but don't buy the hype, it's a trap! From TouchWiz to Grace UX to Samsung Experience, no matter what the name is, it's still the same old clunky framework everyone has hated from the start. Samsung may have put a fancy little bow on it, but TouchWiz is still a resource-hogging behemoth underneath its shiny new theme.
