News: Apple Working with Valve on AR Smartglasses, Report Says
Rumors are what Apple dreams are made, so most of the time it's best to ignore the juicy ones -- but some Apple rumors demand a least a little attention.
Rumors are what Apple dreams are made, so most of the time it's best to ignore the juicy ones -- but some Apple rumors demand a least a little attention.
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.
Imagine a scenario where you're nowhere near your iPhone, but it's on loud, and you really need to silence it. An alarm may be blaring, notifications could be spitting out sounds left and right, and calls may be ringing. Things can get annoying real quick for whoever's around it. Plus, all that attention makes it easy for someone to find and possibly steal your iPhone. Luckily, you can quiet it down.
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
It appears that the Project Aero 3D content development tool isn't the only augmented reality project that Adobe has in the works.
While the eyes and ears of the iPhone world are singularly fixated on iOS 13 and its suite of over 200 new features, Apple was actively piloting iOS 12.4 in tandem with the big iPhone update, in preparation for the release Apple Card. Today, Apple has finally seeded iOS 12.4 stable, 116 days after its first beta version, and there's still no concrete evidence that Apple Card itself will show its face.
It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be.
The research team from Nvidia is returning to SIGGRAPH, an annual hotbed of innovation, with two new advancements in augmented reality displays.
While smartphones are increasing their built-in storage every year, they're also giving you more features that consume all that extra space quickly, like when you shoot 4K videos. So while you may have a load of gigabytes for all your music, it may get eaten up quickly by apps, photos, and videos. Luckily, Apple Music has an auto-delete feature, so you don't have to manage anything manually.
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
At long last, the magical world of Harry Potter has received a mobile game worthy of its name. Harry Potter: Wizards Unite is the game in question, and is set to touch down worldwide on June 21, 2019. For the longest time, however, the game has been available as a soft launched game for testing, and with a little tinkering, you can actually try it out right now before its official release stateside.
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
Over the years, TV has become more of a solo activity than ever before. It is exponentially more difficult to discuss the latest shows with friends since platforms like Netflix just release all episodes at once. Luckily, Snapchat makes it easy to keep your pals in the loop on what you're watching, so they can pick up the remote and do the same.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year.
I love finding new artists on Spotify to listen to but hate when musicians I don't like keep popping up in recommended playlists and radio stations. For the longest time, there was nothing you could do about it, but now, Spotify lets you block specific bands and singers from ever playing again.
The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may removed in the coming weeks.
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
Millions depend on Google Maps for directions, and it's easy to see why. The app comes with tons of features like offline navigation, location sharing, and more. Google is far from done, however, and continually improves upon its navigation app to make it even more efficient and safer to use.
Amazon Prime Video is undoubtedly one of the best services out there for streaming and downloading movies and TV shows to your iPhone. If you try to buy or rent a movie or show in any of Amazon's iOS apps, however, you'll notice that there's no apparent way to do so. No buttons, no links, nada. What gives, and how can you buy and rent content from Amazon on your iOS device?
Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
Looking to inject a little more processing juice into your HoloLens? Unity can fix you up with the Standalone Universal Windows Platform Holographic Emulation.
Alongside ARKit 2.0, Apple revealed new Animojis alongside new Memoji virtual doppelgangers that compete with functionality quite similar to that of Samsung's AR Emoji.
Just in time for the release of Pixar's highly anticipated sequel, AR Emoji based on characters from The Incredibles 2 have arrived for Samsung Galaxy S9 and S9+.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.