This was a busy week in the tech space. After everyone got over the major announcements of Apple's latest, we examined the metaverse through the lens of Hollywood, and then took a closer look at Facebook's first smartglasses.
When it comes to the ever-shifting sands of the augmented reality space, you never know which week will end up being truly historic. Well, this one was one for the history books.
The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.
Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.
In the great smartglasses race, component makers, such as those that supply the crucial waveguide displays that make visualization of virtual content possible, have a vested interest in pushing the industry forward in order to ship units.
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
A successful startup needs more than a good idea. To get your startup off the ground, you need to know how to make a plan, fund it, and market it. Trying to learn how to do all of that on your own is impractical and unnecessary.
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
Whether you work in sales or want to become more persuasive and better at selling yourself, the art of selling can be transferred to nearly any career path or walk of life. Whether the gains are monetary or interpersonal, being a great salesperson is one of the most invaluable skills you can ever learn.
Always wanted to learn Python but don't know where to start with the high-level programming language? The Basics for Python Development is perfect for beginners — and right now, it's on sale for just $14.99, which is an impressive 92% off its usual price of $199.
When you look at the top corner of your phone, what do you see? Upon upgrading to Android 11 or iOS 14, you'll see either "5G," "5G+," or "5G E" if you're connected to the right network. But what exactly do these symbols mean? They indicate not only if you're using 5G, but also what type you're connected to.
5G is undoubtedly the future of mobile networks, and there's a good chance your next phone will have it. But just like with 4G, as carriers race to get the best 5G coverage, the ones running behind are abusing marketing terms to make themselves seem further ahead than they actually are.
Over half of all Americans have listened to at least one podcast, and that number is growing every year. With over one million podcasts and 30 million episodes in existence, there's no end to discovering new voices expounding on a range of topics.
After many years of rumors, the second-generation iPhone SE is here. At $399, it is the most inexpensive iPhone Apple has sold since the original iPhone SE came out. And while the new SE comes with Apple's typical five-watt power adapter, the smartphone supports fast charging — you just need to get a fast charger separately.
If there's any silver lining to being stuck at home right now, it's the fact that many of us have way more time to take care of those things that have been sitting on our back burner for ages, like beefing up our resumes.
Alternate US history is the go-to move for hot new cable and streaming shows, from HBO's Watchmen to Hulu's The Handmaid's Tale, reimagining how things might have turned out is an endless well of narrative inspiration.
Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army.
Snapchat is probably used to Facebook copying its features by now, but Apple borrowing a page out of its playbook is likely a bit more surprising.
The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.
Brace yourselves: Nreal Light clones are coming. Since the China-based startup wowed the crowd at CES 2019 with its consumer-centric smartglasses, a number of followers from Asia have emerged, and all with very similar aesthetics to Nreal Light.
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.
Friends and family receiving new Portal devices for Christmas will have some extra stocking stuffers in the form of new AR features.
As one of the leading makers of processors for smartphones, Qualcomm further bolstered its place in the market with the announcement of the Snapdragon 865 earlier this week.
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.
After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can replicate the original's success.
After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality space.
After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
The prospect of loss or theft is something we constantly live with. Stolen iPhones fetch a premium price on the black market for parts like OLED display assemblies, frames, and charging ports. Making matters worse, if someone were to steal your phone, they could simply turn it off to avoid anti-theft features like Find My iPhone.
As one of the household brands in creative software, Adobe is now ready to lay its claim to the artistic side of augmented reality.
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
There's a direct correlation between the proliferation of augmented reality apps and the demand for 3D content, and PTC just quantified that in dollars.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
Sure, Tony Stark was able to build the original Iron Man suit in a cave with a box of scraps, but can the average do-it-yourselfer replicate the EDITH smartglasses from Spider-Man: Far From Home in a similar fashion?
Drone mishaps, such as the collision that scratched a military helicopter in New York, are becoming something of an everyday hazard.
