News: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Market Trends Search Results
Market Reality: Lenovo Misses the Mark, Vuzix Targets Security Market, & 8th Wall & Blippar Capitalize Web-Based AR
During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.
News: Zappar Expands Its ZapWorks Platform with ARKit & ARCore Compatibility
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
Market Reality: Future of AR Series: 5G, AR Cloud, Blockchain, & Apple Glasses, Plus Marvel & HBO Franchise Hits Go AR
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
Market Reality: Magic Leap's Florida Fortress Exposed, Apple's Smartglasses Secret Weapon, & Game of Thrones in AR
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Market Reality: Microsoft's Next HoloLens Close to Arriving, Apple Prepares for Big AR Marketing Push
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
News: Shazam Pours a Tall Glass of Augmented Reality Marketing for Shackleton Whisky
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
News: The Pixel 3a XL Is Shaping Up to Be the Best Google Phone This Year
Unlike past Pixel releases, it appears Google isn't done with their current lineup. Rumors have it that Google plans to put out two new phones that act as budget variants for their existing devices. And based on the leaks, it looks like one of these variants might be better than its non-budget counterpart.
Market Reality: Magic Leap Demotes Execs, Artie Makes AR Smarter, & Walmart Adds AR to Its Shopping Cart
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
Market Reality: US Army Chooses Microsoft Over Magic Leap & Niantic Puts Its Money on Consumer Smartglasses
The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.
Market Reality: Snapchat Gets Recreational & the Tech Industry Reveals How It Plans to Mainstream AR
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
Market Reality: Disney, Universal, & FIFA World Cup Turn to Augmented Reality for Marketing Muscle
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Market Reality: Apple's Smartglasses Timeline Shifts, Continental Invests in Automotive HUDS, & Target Ships Web AR App
Consumers are chomping at the bit for augmented reality smartglasses from Cupertino's finest, but one market analyst is saying not so fast, Apple fans. Meanwhile, automotive AR is gaining speed, with the latest milestone coming courtesy of a major investment in waveguides by Continental. And although mobile AR apps have already arrived, retailer Target is taking a different approach. So why is Target tinkering with web-based AR? Answers below...
Market Reality: Apple's AR Toolkit Is Slowly Catching on While Google & Snap Invest in More AR Development Tools
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
Market Reality: Magic Leap & Apple Stockpile Funds & Talent as Samsung Reveals AR-Focused Smartphone
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
Binance 101: Sell Your Stellar, Ripple & Other Alt-Coins for Bitcoin or Ethereum
Selling alt-coins like Stellar (XLM) or Ripple (XRP) in exchange for more widespread coins like Ethereum (ETH) or Bitcoin (BTC) can be a daunting task if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.
Binance 101: How to Buy Ripple, TRON & Other Alt-Coins Using Bitcoin & Ethereum
Using Bitcoin (BTC) or Ethereum (ETH) to buy alt-coins like TRON (TRX), Stellar (XLM), or Ripple (XRP) can seem intimidating if you're new to cryptocurrency. Though you'll still need to do your research to avoid potential disasters, Binance takes the hassle out of trading digital currencies on your smartphone.
Market Reality: Sketchfab Opens AR Content Store, Amazon Pushes Fitness Gear with AR & DAQRI Capitalizes on AR Training
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
News: Augmented Reality in 2017 — The Winners, Losers & Best Bets on 2018
Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year.
News: The Razer Is Now the Best Gaming Phone You Can Buy
When it comes to mobile gaming, you have a lot of fantastic options. Most flagship devices on the market, such as the Galaxy Note 8, iPhone 8 Plus, or OnePlus 5T, are perfectly capable of giving you an excellent, immersive experience. If you're looking for the ultimate way to experience Animal Crossing: Pocket Camp or something with more action like Into the Dead 2, the Razer Phone is the winner.
News: Office Depot Updates Elf Yourself App with the Tiniest Bit of AR
Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options.
News: Kay Jewelers Adds Some Bling to Snapchat via Try-on Lens
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
News: 'The Book of Alien' Print Book Uses AR to Teach You How to Survive Xenomorphs & Facehuggers on Earth
The latest installment in the Alien movie franchise, Alien: Covenant, came out many months ago, and the fan day dedicated to the franchise, Alien Day, April 26, is long past. But for many Alien fans, Alien Day is every day. For those loyal members of the xenomorph-worshipping tribe, a new augmented reality-powered book has arrived to serve their science fiction needs until the next film is released.
Market Reality: Greycroft, Zell Lurie Invest in Gaming, While Vuzix and Ubimax Pursue Businesses
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
News: BMW Stealthily Tries to Recruit 2,000 Driverless Engineers
BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.
News: Meta Appoints Chief Revenue Officer
Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.
Market Reality: Augmented Reality Companies Strike Deals for Funding, Manufacturing & Retailing
Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.
Market Reality: Fastdata.io, Ultrahaptics Secure Funding for Contributions to AR
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
News: Alex Kipman Just Said What All HoloLens Enthusiasts Are Thinking — 'The Phone Is Already Dead'
According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.
News: Google Rumored to Invest $875M in LG Display to Give Pixel 2 Some Curves
The Pixel is now rumored to be the next phone up in line to be getting a curved display. ET News just reported that Google is in talks to invest $875 million (KRW 1 trillion) in LG Display to give their next-generation Pixel 2 smartphone some curves around the edges.
News: Meitu's BeautyPlus Selfie-Perfecting App Just Got Some Fun AR Filters
The popular beauty app company Meitu is incorporating augmented reality (AR) video and image filters and effects in its selfie-editing app BeautyPlus for iOS and Android.
Watch the Oscars Online: How to Live Stream the 2014 Academy Awards on Any Device
The Academy Awards, commonly referred to as The Oscars, are airing this weekend. If you're a movie buff or just want to watch the dimes walking on the red carpet, The Oscars is not to be missed.
News: I'm a Mac, and I Kicked PC's Ass Last Year... Or Did I?
Apple computers have long been maligned as the computer for Starbucks aficionados and graphic artists. "Dude, have you used Excel on a Mac? It's terrible," says everyone that owns a Dell. The whole PC versus Mac battle was encapsulated in what I think to be the greatest ad campaign of all time, "I'm a PC and I'm a Mac." And yes, I know that PC really stands for Personal Computer, which means that a Mac would be a PC, but for the sake of the article, it will mean all things non Mac.
How To: Invest in foreign currencies
As with any investment, putting your money in foreign markets requires due diligence and the willingness to take risks.
How To: Use the Google Goggles app on an Apple iPhone 4 or iPhone 3GS
Google's Goggles mobile app was a big hit on the Android market, and now they've given iPhone users the chance to enjoy the awesomeness of Google Goggles. This iPhone app only works on the Apple iPhone 4 or iPhone 3GS, and it's available in the App Store for download. Simply type in "Google" or "Google Mobile App" and you'll find the app with the Google Goggles feature built in.
How To: Create a rounded wire for gemstone earrings
Hitting up antiques stores or flea markets every now and then engenders eccentric rewards of odds and ends, pretty semiprecious stones that look dazzling but have no home.
How To: Convert video for your Sony PSP with help from cnet
The Sony PSP is one of the most useful little pieces of video game technology to hit the market in some time. It has pretty sweet graphics, can play music, and store some of your favorite videos. In this tutorial, the people from cnet will show you how to convert videos from your computer to play in your Sony PSP. Good luck and enjoy!
How To: Scrape Craigslist for emails
Sometimes searching Craigslist can be a real hassle if you're looking for something specific. You really have to sort your way through all the clutter in order to find whta you're looking for. If you are looking for email addresses of people who might fit your target market, you can scrape Criaglist for emails. This video will show you how.
How To: Completely erase a computer hard drive to remove all private data
Data thieves don't have to be programming wizards to get their hands on your personal information. They often find hard drives that contain financial and other sensitive data at flea markets, charity shops, the city dump—even on eBay. In this video tutorial, PC World explains how to completely erase sensitive data from old drives before recycling or discarding them. Wipe your old hard drives with this how-to.
How To: Keep strawberries fresh by storing them properly
You bought a whole bunch of strawberries on sale, but you don't want them to go bad. CHOW contributor Daniel Duane shares his trick for keeping farmers’ market strawberries fresh and making them last longer. Just follow this cooking how to video for great tips on keep fresh fruit longer.