News: Facebook Brings Augmented Reality Ads to Its News Feed
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Market Trends Search Results
News: Rémy Martin Distills Art Through Augmented Reality App to Promote Its Cognac
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
News: Zappar's ZapWorks Promises to Give Anyone the Power to Create Complex AR Experiences Without Coding Experience
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
News: First App for Meta 2 Headset Lets You View 3D CAD Models in Augmented Reality
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
News: Retailers Benefit from Augmented Reality in Operations & Online Sales Over In-Store Experiences, Research Says
Although retailers like Mac Cosmetics and Zara have been celebrated for deploying innovative in-store augmented reality experiences in their brick-and-mortar locations, a new report throws cold water on the practice.
News: Microsoft Unveils Remote Assist & Layout, New HoloLens Apps Aimed at Workforce Productivity
On Monday, at its annual Build developer conference, Microsoft revealed two new apps for the HoloLens apps.
News: Snapchat Rides AR Ads to Boost in Revenue Despite Redesign Hiccups
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
News: Try These 5 Hot New Snapchat Lenses — Fortnite Victory, Apyr & More
With April coming to a close, there's a fresh group of augmented reality Snapchat lenses you should try out while they're still hot. We've got a prank lens, gamer-oriented ones for Fortnite and Fallout, and ones for the memesters out there.
News: WaveOptics Enlists Waveguide Manufacturing Partner to Help Produce Lower-Cost, Mainstream AR Smartglasses
On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.
News: ARCore Closes Gap with ARKit via Image Recognition from Viro Media
Upon Google's release of ARCore in February, the platform wasn't only playing catch-up with Apple and ARKit in terms of downloads, but it also lagged in capabilities, as Apple already had vertical surface recognition and image recognition on the way with ARKit 1.5 for a March release.
News: Try These 5 Hot New Snapchat Lenses — The Zucc, PUBG Helmet & More
Spring is finally here (in earnest now), and a new batch of great augmented reality Snapchat lenses have come along with it. New life has been breathed into meme culture with the spring lineup of TV shows, Mark Zuckerberg's ongoing investigation, and college kids with too much time on their hands.
News: Try These 5 Hot New Snapchat Lenses — Stranger Things, Pokémon & More
While you were slaving away at work or school or whatever you were so busy doing over the last seven days, people have been hard at work creating a variety of new Snapchat lenses for your enjoyment. These lenses are hot off the presses, and I'm honestly really impressed with this week's crop.
News: Apple's Education-Focused iPad Event Pushes Augmented Reality Further into the Classroom
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
News: Google Debuts an ARCore Exclusive with Curate App from Sotheby's International Realty
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
News: Japan Startup Launches What Could Be the First AR Barbie Doll for Your iPhone
We already showed you the dark side of augmented reality in the form of a virtual girlfriend from Japan, but now the same country has given us something a lot less creepy that could be the future of virtual pop stars everywhere.
News: Here Are Some of the Cool New Home Screen Features on the Galaxy S9
While millions eagerly await the arrival of the Galaxy S9 and all the new features it has to offer, we can actually get a glimpse of its capabilities right now — if we know where to look. The S9's home screen, in particular, is one such area that has new features we can preview now.
News: Cover Girl Opts for Browser AR Try-on Tool Instead of Mobile App & the Results Are Tragic
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
VLC 101: How to Cast Any Video to Your TV Natively
When it comes to media players, few are more capable than VLC. With its extensive codec support, VLC is able to play almost any video file. Partly due to its open-source nature, features are constantly added. This trend has continued with a new update that added native Chromecast support.
News: Galaxy S9 & S9+ Will Support T-Mobile's New 600 MHz LTE Band — Rural Users Rejoice
In 2017, after purchasing a majority of the 600 MHz frequency, T-Mobile began a massive rollout of the new LTE Bands across the US. However, there are currently only two devices that support the frequency, also known as LTE Band 71. Thanks to a recent FCC listing, we've learned this number will double when the Galaxy S9 and S9+ debut next month.
News: Vuzix Launches Program Allowing Consumers to Order Blade AR Smartglasses Along with Business & Developer Customers
After Vuzix's scorching hot week at CES, the future of AR is so bright, we have to wear (smart) shades. Luckily, Vuzix is making it easier for consumers to grab a pair.
News: See & Feel a Supercar in Augmented Reality with Ultrahaptics on the Meta 2
With today's augmented reality experiences, we can see and hear virtual content, but Ultrahaptics wants you to be able to feel those experiences, too.
News: Nissan Brings the Force of Star Wars to Its Dealerships with Augmented Reality
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Apple AR: Blippar Charts New Territory with Launch of First AR Navigation App for iPhones & iPads
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
News: Olympus Muscles in on Google Glass Territory with Enterprise AR Smartglasses
When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
News: Translucent HTC U11 Plus Bares All in Leaked Video
Just as we published our rumor roundup for the HTC U11 Plus, the internet happened: A Facebook video revealed the flagship HTC U11 Plus and the midrange HTC U Life in all their glory. The video was in German and has since been taken down, but according to a translation, it revealed exactly what we should be expecting see at HTC event November 2.
How To: Build a LEGO Man Costume for Halloween
If you need a Halloween costume posthaste, you really can't go wrong with a LEGO man costume. And one made from cardboard that is fully functional, well, you'll probably win the "Best Costume" contest hands down. Not only will this mecha-esque costume wow everyone you meet, but it eliminates the need to apply Halloween makeup, style your hair, and get your outfit just so. With a LEGO man costume, you're ready to roll.
Brief Reality: Mobile AR Apps Help Save Rhinos (& Sell Stuff)
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
Apple vs. LG: How Does the iPhone X Compare to the LG V30?
The highly anticipated iPhone X is finally up for preorder, and it's been almost as exciting as we expected. With the dual cameras, bezel-less display, and high-tech facial recognition, there's almost nothing on the iPhone X that won't be liked. But around the same time as the iPhone X's announcement, another phone was revealed, and almost everyone seems to have forgotten about it. We didn't.
News: Frustrated by NYC Transportation? Ford's 'Chariot' Will Help with That
If you are an NYC commuter like me, then I'm sure you know how bad the city's transportation has gotten.
SoundCloud 101: Manage Your Notifications for a Better User Experience
It's never fun when you install an app and then proceed to be bombarded with constant notifications. The SoundCloud app, while great in other regards, tends to have a bit of an issue on this front.
News: Zappar Pitches Baseball AR Mini-Game for Wise Snacks
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
Today's Top News: China Is Cracking Down on US & Euro Driverless Mapping with New Restrictions
The Chinese government's tight restrictions on gathering data by foreign firms for 3D mapping, the lifeblood of machine-taught driverless systems, could at least slow down access to the market by Waymo, Tesla, General Motors (GM), Ford, and other players hoping to make inroads there.
News: Powassan Virus Implicated in Recent NY State Death
A recent case of Powassan virus has been reported in Saratoga County and may have been the cause of the infected patient's death. It's the 24th case in New York State since 2000, and will be reported to the CDC tomorrow, the NY Department of Health told Invisiverse. The tick-borne illness has no vaccine or specific treatments and can damage the nervous system.
News: Hilton Customers Successfully Unlocked Their Rooms Over 11 Million Times via App
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
News: Someone's Selling a Putin-Trump Nokia 3310 & I'm Confused Too
Russian phone customizer Caviar — you might have heard of the blinged-out iPhone 6s Pokemon GO phone they released a few months back — is taking on international relations with their newest product.
News: Samsung Could Lose Grip on OLED Monopoly Thanks to Google & Apple
The race is on to break Samsung's near-OLED Monopoly. Google joined the race back in April, reducing their reliance on Samsung's OLED's by supposedly investing about $880 million into using LG's OLED's for their Pixel phone screens. Now, Apple's stepping up with a rumored $2.5 billion investment into LG's OLED Display initiative for their phones too.
News: The French Lead Mainstream Charge: PSA Peugeot-Citroen to Offer Level 3 Driverless by 2020
France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.
News: Snap & Time Warner to Create 10 Original 5 Minute Shows a Year
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
News: Uber Loses Ground to Lyft Amid Culture Concerns
Uber has lost market share to Lyft, its main competitor. Uber's US market share dropped from 84% to 77% between January and the end of May this year, and the ride-sharing company has continued to run into legal, public-image, and internal trouble. Lyft, on the other hand, has been growing.
Limited Time Only: Verizon Opens Enrollment to Insurance Platform for Your Current Phone
Ok, I have to admit, I drop my phone around 2–4 times a week. I'm horrible at protecting it and I've gone through my fair share of cracked phones. Most of the time, once the phone is cracked it's just easier to get an entirely new phone, rather than have to fight your phone provider for a fix.