Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
In recent weeks we've talked about the growing trend of smartglasses makers moving the brains of their devices to smartphones, and now a veteran of the space has joined that movement.
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
Now that Lego Movie 2, a film about an imaginary world made of plastic bricks existing parallel to the real world, is in theaters, it's the perfect time to shop for Lego apparel at a store modeled after that world.
If you use the internet regularly, it's nearly impossible to avoid memes. They are the epitome of internet culture, demonstrating how jokes can spread and change like wildfire. While there are many different types, the most common ones you'll come across are images and GIFs with humorous text accompanying them, and we've found the best iOS apps to help you create your own.
While the betting lines on iPhones with depth-sensing, rear-facing cameras in 2019 have already been established, a new report adds some certainty to the notion that the iPhone will get new AR superpowers later this year.
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
The mystery surrounding the release of the next version of the HoloLens has been swirling for months, but at least some of that mystery may removed in the coming weeks.
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
Epic Games released Unreal Engine 4.21, bringing a number of new features, bug fixes, and improvements for augmented reality development, including deeper support for Magic Leap One and the addition of support for the Windows Mixed Reality platform and headsets.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Late last year, we got a little surprise from Razer. The gaming company released its first smartphone, and as expected, it targeted gamers. Branded as a gaming phone, it started a trend which several other companies followed soon after, including ASUS, Xiaomi, and even Samsung. So as you can imagine, many are excited about its successor.
With all the controversy around the Pixel 3 XL, the regular-sized Pixel 3 might be the phone of choice for most users. Thanks to the huge boost in screen size, the little brother is now an easier pickup for those who like a bigger screen. And once more, the internals are the same, giving you the same experience as the 3 XL without the display notch.
Earlier this year, Samsung released the Galaxy J3 and J7 to select markets. These two devices are the latest in the J series, Samsung's super-budget series that tries to rewrite what it means to be a budget phone. Now, starting September 14th, you will be able to get them GSM unlocked.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility.
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
On August 1, Google Play started requiring new app submissions to target at least Android 8.0 Oreo's API. Then, as of November 1, all updates to existing apps were required target the same API. While at first glance, this change may mean little to you, it will have a profound impact on Android. Now, your favorite apps will be getting better.
Extra hardware buttons have become a trend with smartphones lately. Often, these are unmodifiable buttons designed to launch a voice assistant. That isn't the case with the BlackBerry KEY2. Making a return from the KEYone is the Convenience Key, which also received an upgrade.
While Sony as a company is well-known in the United States, it smartphones are not. For years, Sony has stuck with a boxy design with sharp edges and large bezels — however, they're finally getting with the trends. As a result, the Xperia XZ2 Premium offers a rare combo: A super powerful phone which is also pretty sexy.
With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.
In its latest feature with an assist from augmented reality in storytelling, the New York Times shows readers the virtual crime scene it constructed to prove that the Syrian military conducted chemical warfare against its citizens.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
When it comes to the sub-$250 price range, the new Nokia 5.1 might be the perfect phone. Of all the new models announced at Nokia's event in Moscow, the Nokia 5.1 offers the most with the least compromises. For a third of the cost of a flagship, you get a phone with a premium build, solid specs, and good battery life.
Something that always brings a tear to my eye is uninspired Instagram stories. When you have a bunch of like-minded friends, you end up with like-minded stories. While it may seem difficult to stand out, stickers were designed so that you can differentiate yourself from other users — and knowing everything there is to know about Instagram stickers will make you a sticker master.
