Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
With Android Pie, Google added a genuinely useful feature for Pixels called App Suggestions, which uses AI to predict the apps you might want to use next. These show up at the top of your app drawer and in the new dock in the revamped multitasking UI for quick access. But here's the trouble: Muscle memory is a thing.
One of iOS 12's biggest attractions is Group FaceTime, which would allow up to 32 people to video chat together at the same time. It's quite the pitch, and many iOS users are excited to see in action. Unfortunately, Apple has confirmed that Group FaceTime won't be included with iOS 12 when it launches, leaving everyone to chat one-on-one just a little bit longer.
While the next-generation HoloLens does not have a launch date yet, we now have a better idea of how big a leap the device will take in terms of depth sensor performance.
Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
At present, consumer-facing augmented reality is a mobile world, and Snapchat is making money on it through advertising partnerships.
We learned during the LG G7 ThinQ announcement that AT&T would be carrying a new V series device, the V35 ThinQ. In the LG V35 ThinQ's press release, LG revealed its specifications but left out pricing and availability. Thanks to Project Fi, we now know its price tag, and you may not like it.
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
Ever since Google CEO Sundar Pichai took the helms of the world's most valuable brand, he has made it his mission to bring smartphones to lower-income communities. Born in India, Mr. Pichai has created several programs to address the needs of the Indian market, particularly the lower income families.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
The story of the Essential Phone isn't one for the faint of heart. The company was founded by Andy Rubin, and their first phone was supposed to have only the "essential" qualities. Unfortunately, it lacked a decent camera, and still cost as much as most flagships. Since that rough start, however, things have taken a turn for the better. Now, Eseential's doubling down with a new set of colorways for the PH-1.
Super Bowl LII will bring millions of football and non-football fans together to watch the big game on the big screen. But without a cable subscription, this process can be a little daunting. Luckily, the Google Play Store and the iOS App Store offer a few ways to accomplish this — no cable contract required.
While flying can be a frustrating and sometimes nerve-racking experience, Airbus is banking on augmented reality features in its new iflyA380 app for iPhones and iPads to help passengers learn to love the ordeal.
Samsung's Galaxy S8 and S8+ are two fantastic devices. That's why we're so excited about the upcoming S9 and S9+. With dual cameras, super slo-mo, dual aperture, and even smaller bezels, the S9 looks to be a device worth picking up day-one. Thankfully, we now officially know when that day is.
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
Apple's codec for photos and videos in iOS 11, HEVC (High-Efficiency Video Coding), as well as the container, HEIF (High-Efficiency Image File Format), result in a reduction in size for pictures and movies without sacrificing quality. Seems like a win-win situation, but Windows-users can't open the .heic extension that these files use. In order to open HEIC files on a Microsoft Windows PC, you'll have to turn to third-party apps and tools. One of these tools, CopyTrans HEIC for Windows, essen...
With an eye toward future iPhone X-focused augmented reality functions, Apple's new investment in one of its components vendors will increase production capacity for the technology behind its TrueDepth camera, but could also apply to its future AR ambitions.
As the first Animal Crossing game on mobile devices, it's clear that Nintendo had a more social experience in mind for Pocket Camp, and I'm not talking about all the animal friends you can make. You can add other players to your list of human friends, and they're incredibly useful for a wide array of tasks.
Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."
Samsung just announced that the Galaxy S8 is getting a fresh coat of paint, launching a burgundy red color of the flagship in their home market of Korea. There is currently little information about whether this color will come to the US for the S8, but this could be a preview of things to come. The Galaxy S9 is set to arrive in January and may also come in a beautiful red variant.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Samsung kicked off their Android Oreo rollout earlier this week. The update already improved the lock screen significantly with new wallpaper color-matching for the clock. With the newest update, we also get the ability to tweak the transparency of lock screen notifications.
Google launched the Pixel 2 XL with a unique pinch-to-zoom feature in the YouTube app. The feature is pretty basic, allowing users to expand the video to full-screen on devices with 18:9 aspect ratios with a simple pinch gesture. Considering its simplicity, it was strange that the feature was limited to the Pixel 2 XL. Today that exclusivity has ended as the feature is rolling out to the Galaxy S8, Galaxy S8+, Note 8, LG V30, and LG G6.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
