Marketers Capitalized Search Results — Page 2 of 6

News: New iPhone App Fills Your Living Room with a Virtual Orchestra

It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.

News: 8th Wall Spins Up New 'Spider-Man: Into the Spider-Verse' Augmented Reality Experience for Blu-Ray, DVD Release

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.

News: Augmented Reality Puts the Magic in 'Magic: The Gathering' Cards

While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.

News: Lionsgate & Pepsi Launch Snapchat Augmented Reality Experiences to Promote NBA Star-Packed 'Uncle Drew'

Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.

News: Crowdfunding Campaign Capitalizes on '90s Nostalgia with POGs Augmented Reality App

If you have a substantial collection of POGs, the disc-collecting game from the 1990s, squirreled away in your basement, then a new augmented reality app may give you a reason to dig them up.

News: Snapchat Tilts Its AR Lenses Toward Casual Gaming with Snappables

As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.

News: Walmart Shoppers Can Now Use Their Smartphones to Become Marvel's Black Panther via Augmented Reality

Marvel and Walmart are looking to capitalize on the uber-successful Black Panther film with a mobile augmented reality app designed to push the franchise's merchandise.

Apple AR: This App Totally Lets See Your Weed Right in Front of You, Man

If there's one augmented reality app idea that should have gone up in smoke, it's probably Tokédex, an app that brings cannabis to the world of AR.

News: The Mummy Unwraps Augmented Reality Scavenger Hunt

Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.

News: Stop Trump from Building THAT Wall Using This App

Now, you can prevent Donald Trump from building that idiotic wall from the comfort of your smartphone. Well, in theory, you can, thanks to a hilarious new gaming app called — wait for it — Trump's Great Wall.

How To: Be a product tester

Testing products for a living is a bit more complicated than it sounds. You Will Need

Market Reality: Magic Leap's Florida Fortress Exposed, Apple's Smartglasses Secret Weapon, & Game of Thrones in AR

They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.

Market Reality: Google Pushes ARCore, Niantic Previews Its New AR Platform, & 'Walking Dead' AR Game Nears Release

Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.

Market Reality: Augmented Reality Continues to Disrupt Mobile via Facebook, Starbucks, Swarovski & Others

Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.

Brief Reality: Don't Drink & Drive, Unless It's in AR

ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila.

News: Instagram Creators Launch Filters for Harry Potter, Pokémon & Simpsons Characters in Augmented Reality

The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.

News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.

News: 7-Eleven Delivers Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament

Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.

News: This Augmented Reality Black Friday Ad from Footwear Retailer DSW Is Like a Scene from 'Black Mirror'

If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.

News: Epson Launches AR App to Control DJI Drones via Moverio Smartglasses

Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.

News: Google Stays Nimble with ARCore 1.4 Update, Bringing Passthrough Camera Auto-Focus & Wider Availability

Google's ARCore team is staying busy, as evidenced by yet another update of its augmented reality toolkit.

News: Google Expands ARCore to More Android Devices, Adds iOS Support

The roster of handsets supporting Google's augmented reality toolkit now includes 46 Android models as well as support for ARKit-compatible iPhones and iPads.

News: Target Taps YouCam for Augmented Reality Cosmetics Web App

Department store chain Target is the latest retailer to offer an augmented reality cosmetics app for customers to virtually try on lipstick.

News: 'The Walking Dead' Mixes Augmented Reality & Wine to Keep You Alive Between Episodes

Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.

News: Facebook's New Messenger Kids Aims to Lock in Young AR Users, Give Parents More Control

Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.

How To: 20 Tips to Help You Master Gboard for Android

Typing on a mobile device has come a long way since the days of flip phones. Today, there are awesome keyboard apps like Gboard, which integrates Google search features and makes typing a breeze. But the whole experience still stands to improve if you take some time to learn a few useful tips.

How To: Enable the Hidden Debug Options for Select Google Apps on Your Nexus 5

Buried deep in the code of many Google apps is a set of debugging options. These options, which are designed for developers to help test the way their apps interact with Google's own, are normally hidden from view.

News: The Government Is Stealing Your Data from Angry Birds, Candy Crush, Facebook, & Other Mobile Apps

If you're spending hours on your phone playing games like Angry Birds and Candy Crush Saga, or posting online to Google+ and Pinterest, you're probably being spied on. The latest releases from NSA whistle blower Edward Snowden reveal that the National Security Agency, and its UK counterpart, GCHQ, are mining the ad networks utilized in these apps to collect a trove of information on you.