If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.
Those looking for a creative way to loose a metaphorical Cupid's arrow at the figurative heart of the object of their affection can now add augmented reality greeting cards to their quiver.
Thanks to Face Maker, a new app for the iPhone X, children everywhere can now avoid the trauma of face painting.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder.
The release of iOS 11 and ARKit is probably the biggest event for mobile developers since the advent of the App Store.
In June at the eMerge Americas investors conference, Magic Leap founder (and NR50 member) Rony Abovitz proclaimed that the launch of their flagship product was "not far away."
Dogmented reality might be coming to Apple's ARKit, so get ready to play with your new (AR) pups! Don't Miss: A Breakdown of the What Apple's New ARKit Can Do for iPhones & iPads
After Ford's CEO Mark Fields' three-year tenure failed to keep up with the driverless industry and resulted in a 40% drop in shares since Field's took over in 2014, Ford is going in a new direction. Jim Hackett, who was previously chairman of Ford's self-driving division, has succeeded Fields as the company's new CEO.
Facebook is hiring video game teams and other eSports organizations to create live and on-demand videos for its newsfeed. The company aims to take on others such as Twitch and YouTube, where most of the eSports' content is typically housed.
While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.
As Alfred monologued in The Dark Knight, "Some men aren't looking for anything logical, like money. They can't be bought, bullied, reasoned, or negotiated with. Some men just want to watch the world burn."
Step aside, vodka—whiskey will soon be the best-selling hard liquor in the United States. The whiskey renaissance has been largely attributed to the current trend for locally- and artisan-produced goods. Local whiskey distilleries are rapidly increasing in number across the nation while bars in every state are including the old-fashioned cocktail on their menus in an attempt to capitalize on the trend (which we can probably thank Mad Men for).
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Lollipop brought a complete visual overhaul to Android, and while the vast majority of changes have been met with praise, some UI tweaks missed their mark.
Flavored oils are amazing. They add a new flavor and depth to dishes not possible with plain oil. Most unfortunately, however, flavored oils almost always come with a hefty price tag to reflect their deliciousness and to capitalize on the general cluelessness of the public.
Unwanted advertising is everywhere. Annoying pop-up ads, overly loud late night commercials, spam...it never ends. And before spam, there was junk mail. Junk mail is even worse because unlike TV commercials and internet ads, it's physical. You can't just delete or ignore it—and it's an awful waste of paper. So what can you do about it?
The act of typing on a smartphone has come a long way since the days of tiny physical keys at the bottom of a BlackBerry, but there are still quirks that can make it frustrating. Luckily, if you know a few hidden tricks, things do get easier.
The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform.
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Gboard is one of the best third-party keyboards available for iPhones, but you probably don't know everything you need to know about it to become a real Gboard pro and stop using Apple's stock keyboard for good.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
The keynote at this week's Vision Summit 2017, a two-day event put together by the Unity team in beautiful Hollywood, California, revealed a few new features coming to the Unity platform. They also previewed some of the beta features that are currently available for those less scared of the occasional hiccup.
RFID chips are everywhere. They're in passports, credit cards, and tons of items you've bought in the last 5 years or so. Big retailers like Walmart started using tracking products with RFID as early as 2004, and today, they're used in everything from mobile payments to hospital record systems. Chances are, unless you're a hermit (in which case you wouldn't be reading this anyway), there's an RFID tag within a few feet of you. Photo by sridgway
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
Some investors play the short game, placing their bets on industries that show the quickest return on their investment, and, in the augmented reality space, that means the enterprise sector.
After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.
After years of user complaints, Samsung is finally letting us remap the Bixby button without the need of a third-party app. The new feature requires One UI a simple app update to Bixby, but there's one major downside: Samsung won't let you remap the button to open other digital assistants like Amazon Echo, Microsoft Cortana, and Google Assistant. Luckily, there's an easy workaround.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
With April coming to a close, there's a fresh group of augmented reality Snapchat lenses you should try out while they're still hot. We've got a prank lens, gamer-oriented ones for Fortnite and Fallout, and ones for the memesters out there.
While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options.
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Cytochrome P450 (P450s) are proteins found in nearly all living organisms, which play roles that range from producing essential compounds and hormones to metabolizing drugs and toxins. We use some of the compounds synthesized by P450 in plants as medical treatments, but the slow growth and limited supply of these plants have put the drugs' availability in jeopardy and jacked up prices.
