News: Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
Marketing Approach Search Results
News: Kohl's Partners With Snapchat AR for Holiday Pop-Up & Black Friday Promotions
All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.
Market Reality: Magic Leap vs. Nreal Lawsuit Update, Disney & Target Do AR Marketing, Sotheby's Comes to Magic Leap One
Magic Leap's legal battle against Nreal has taken an intriguing turn this week, as Magic Leap set a date to discuss the matter with Nreal. But a new partnership struck by Nreal adds another wrinkle to the duel between the two AR wearable makers.
News: Apple iOS 13 Code Indicates Possible Testing of AR Headset, Report Says
Apple's annual iPhone launch is set for Sept. 10 and iOS 13 is expected to be released soon thereafter, but it appears that the likelihood of a "one more thing" reveal just got a big boost.
News: Microsoft Mixed Reality Capture Demonstrates the Future of Music Videos via Volumetric Capture
Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star?
News: Bentley Concept Car Gets Its Own Augmented Reality App, but the Price of Admission Is Steep, Sort Of
When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.
News: Apple's Latest Patent Proposes Augmented Reality Navigation for Cars via Mobile Device
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.
Market Reality: Vuzix & Vivo Tease New Consumer Smartglasses, Gucci Goes AR, & Nreal Fires Back at Magic Leap
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
How To: Block Spam Texts with Samsung Messages
With so much of our personal data floating around the web, it's nearly impossible to get away from spam calls, texts, and emails. Unfortunately, this isn't just limited to the online world — filling in your contact information in a raffle ticket with the hope of winning that shiny new car in the mall, for instance, can often result in getting swamped with spam texts containing sketchy loan offers.
News: The Future of the AR Cloud — a Thousand Walled Gardens Bloom
By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.
News: Angry Birds Returns to Its Mobile Roots with 'Isle of Pigs' Augmented Reality Game
After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.
How To: Disable App Icon Badges & Unread Counts on Your Galaxy S10
Your S10's notification panel can quickly fill up with alerts about incoming messages, emails, weather reports ... the list goes on and on. If that weren't enough, those notifications are accompanied by badges that pop up as tiny numbered circles overlaid on icons within your phone's home screen and app drawer.
News: Augmented Reality App Maker Houzz Reveals Major Data Breach
In the realm of internet security, it's becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users.
News: Magic Leap Highlights Award-Winning Augmented Reality Apps Revealed at Reality Virtually Hackathon
With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community.
Market Reality: North Plans Smartglasses Pop-Up Stores, Adobe Buys Allegorithmic, & Candy Ventures Snags Blippar Assets
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
News: DigiLens Vision of Cheaper Smartglasses Becomes Clearer with Crystal Reference Design
If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power.
Market Reality: Niantic & WaveOptics Locate More Funding for AR, Cheddar Spreads to Magic Leap, & Tesla Files AR Patent
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
News: What Huawei's Rumored Mobile OS Means for the US Market
Huawei has been in a losing battle with the US government for around ten years, with the last year being the spike of Huawei's problems. Because of US pushback against some Chinese-based smartphone manufacturers due to security concerns, Huawei is hoping to limit its dependency on US-based companies, and recent rumors of Huawei's very own mobile operating system may be the first step.
News: New York Times Lets You Visit Statue of Liberty's Torch Without Trip to NYC via Augmented Reality
While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality.
NR30: The Augmented Reality Influencers of 2018
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
News: The Weather Channel Uses Broadcast AR to Warn Residents in the Path of Hurricane Florence
If you've gone anywhere near a television in the US in the last 48 hours, you've probably seen some of the reports of Hurricane Florence and its devastating wind and rain making its way toward the Carolina coast.
News: Exec Shuffle — Snapchat Chief Strategy Officer Imran Khan Resigns, Lampix Marketing VP Gordon Meyer Exits
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
News: This Children's Hospital Uses HoloLens & Augmented Reality to Calm Young Patients During Medical Procedures
While numerous examples exist of hospitals deploying the HoloLens to assist doctors, surgeons, medical professionals, and students while treating patients, California's Lucile Packard Children's Hospital Stanford is actually using the augmented reality headset to improve the patient's experience.
News: Google Unboxes ARCore for Samsung Galaxy Note 9, Tab S4, & Latest Devices from Sony & Nokia
As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys.
News: Magic Leap's 'Blink' Demo Shows How Eye Tracking & Spatial Audio Make Virtual Content Come Alive
Over the past few weeks, a trio of developer lessons (one of which was revealed in Magic Leap's most recent Twitch livestream) have revealed samples of experiences that are possible while using the Magic Leap One.
News: Now You Can Even Try on Nail Polish in AR Before You Buy via This App for iOS & Android
Augmented Reality beauty tools have become quite popular lately, and while CoverGirl's didn't exactly turn heads, the new Wanna Nails app by Wannaby looks like a great tool for anyone who uses nail polish.
Market Reality: Magic Leap Steps on Apple's Big ARKit Moment, DreamGlass Starts Selling Its Meta 2 Competitor
Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.
Market Reality: Qualcomm & DigiLens Prepare Components for AR Wearables & Retailers Get an AR Reality Check
It will likely take a few more years before smartglasses are ready for primetime as component makers achieve the innovations necessary for consumer-centric device designs. Nevertheless, two technology companies are making steps in that direction as Qualcomm is rumored to be working on a chip dedicated to AR & VR headsets, while DigiLens has reduced the size of its waveguide displays for motorcycle helmets.
News: Create & Explore Floating Orbs of Sound in AR with Fields App
When it comes to augmented reality apps, visually immersive experiences are plentiful, but audio experiences are somewhat underrepresented. A new app for iPhones and iPads seeks to shift the AR paradigm toward the latter.
News: Google Researchers Have Developed an Augmented Reality Microscope for Detecting Cancer
Augmented reality might not be able to cure cancer (yet), but when combined with a machine learning algorithm, it can help doctors diagnose the disease.
News: Artsy Claims Crown as First App to Take Advantage of ARKit's New Wall-Crawling Abilities
Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple's AR toolkit update.
News: Magic Leap Teases Cross-Platform Augmented Reality Experiences with iOS Developer Job Posting
Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.
News: Where to Watch Huawei's P20 Event Live
We are slowly approaching Huawei's "See Mooore" event where the P20, P20 Pro, and P20 Lite will officially be revealed to the world. With the event being held in Paris, France, attending won't be an option for most of us. Fortunately, there are ways to enjoy the event online.
News: Jurassic World Augmented Reality Game Wants to Be Pokémon GO for Real Dinosaurs
Following in the augmented reality footsteps of Pokémon GO, Universal Studios has decided to give us an AR version of Jurassic World.
News: Not Digging the Notch on the Leaked OnePlus 6? Don't Panic Yet
Last week, the first possible image of the upcoming OnePlus 6 leaked. It was met with mixed reactions, most notably for its apparent iPhone X-style "notch." OnePlus fans seem concerned that the company is implementing a design choice based on what it thinks is trending, not necessarily what's best for the product. If you're one of those uneasy about OnePlus' future, don't be. At least not yet.
Market Reality: AR Pleases Snapchat Shareholders, Entices Investors & Mints New Venture from Deutsche Telecom & Zeiss
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
News: StubHub Punches Augmented Reality's Ticket to Help Fans Navigate Super Bowl LII
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
News: Flex Headset Could Help More Competition Muscle into the AR Enterprise Sector
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
News: Niantic Casts Procrastination Spell on Harry Potter Augmented Reality Game
Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest.
News: Google's New Project Fi Deal Could Net You a Free Moto X4
There are a lot of holiday tech deals starting to trickle out as Black Friday approaches. We've already rounded up some of the best deals for Android, iPhones, and headphones, but Google just dropped a big announcement for users of their Project Fi MVNO service. Now through December 17, you can earn yourself a free Moto X4 or Chromecast by referring your friends and family to Project Fi.