When it comes to augmented reality smartglasses, for now, it's still a mostly enterprise world, since the form and function of most are more acceptable on a job site versus your local cafe, and the still high price tags are far more palatable to major companies rather than individuals.
Innovation Congress starts tomorrow, but its creator, Jason Keath, spoke to Next Reality today about the future of augmented reality.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
The Chinese government's tight restrictions on gathering data by foreign firms for 3D mapping, the lifeblood of machine-taught driverless systems, could at least slow down access to the market by Waymo, Tesla, General Motors (GM), Ford, and other players hoping to make inroads there.
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
Russian phone customizer Caviar — you might have heard of the blinged-out iPhone 6s Pokemon GO phone they released a few months back — is taking on international relations with their newest product.
The race is on to break Samsung's near-OLED Monopoly. Google joined the race back in April, reducing their reliance on Samsung's OLED's by supposedly investing about $880 million into using LG's OLED's for their Pixel phone screens. Now, Apple's stepping up with a rumored $2.5 billion investment into LG's OLED Display initiative for their phones too.
France's Groupe PSA (formerly known as PSA Peugeot Citroën) — one of the world's top-10 carmakers — aggressively seeks to take a lead in the rollout of the industry 's first driverless cars, as it becomes the first mainstream carmaker to announce it will launch a Level 3 self-drive vehicle launch by 2020.
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
Uber has lost market share to Lyft, its main competitor. Uber's US market share dropped from 84% to 77% between January and the end of May this year, and the ride-sharing company has continued to run into legal, public-image, and internal trouble. Lyft, on the other hand, has been growing.
Ok, I have to admit, I drop my phone around 2–4 times a week. I'm horrible at protecting it and I've gone through my fair share of cracked phones. Most of the time, once the phone is cracked it's just easier to get an entirely new phone, rather than have to fight your phone provider for a fix.
Nissan began to offer Level 2 driving capacities in a mainstream model when it debuted its ProPilot self-drive option for its Serena minivan in Japan last year.
Anticipation is building for the release of the Essential Phone. Andy Rubin's newest creation is expected to be loaded with features like a rear fingerprint reader, attachable 360-degree camera, and an edge-to-edge display. However, a news release from Sprint has just revealed that it may take more than $700 to get your hands on the Essential Phone. The release revealed that the Essential Phone will be exclusively carried by Sprint, so it might be time to switch your wireless carrier.
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
After Ford's CEO Mark Fields' three-year tenure failed to keep up with the driverless industry and resulted in a 40% drop in shares since Field's took over in 2014, Ford is going in a new direction. Jim Hackett, who was previously chairman of Ford's self-driving division, has succeeded Fields as the company's new CEO.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
A new technological movement without the technology itself is just an idea sitting and waiting. Once the technology is present in the equation, movement forward can begin. This is how many of us see the head-mounted displays (HMDs) and smartglasses that have recently entered the augmented and mixed reality market — or are coming out in the next few months. This is a movement that will sweep over the world, changing everything in its path, and these are some of the people behind it.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
The good news keeps on coming for Samsung! According to the market research firm Strategy Analytics, the Korean giant sold a whopping 7.2 million Galaxy S7 and S7 Edge smartphones in the first quarter of this year. That totals 55 million of the company's flagship smartphones sold since their launch in March 2016.
The battle of the budget phone is well and truly underway, as both T-Mobile and ZTE have launched affordable new devices simultaneously.
Velodyne wants to set the standard for the driverless industry when it comes to LiDAR. To do that, the Silicon Valley-based team just announced its next step — create a low-cost, fixed-laser sensor that can be embedded into a wide range of automotive and autonomous vehicles. That next step is named the Velarray. A sturdy, compact, and affordable LiDAR laser.
Chinese search engine giant, Baidu, has just announced its own autonomous car platform which is intended to speed up the development of driverless vehicles.
An expert in the driverless market has earmarked Porsche as the company to watch in the automated car race.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
The first augmented reality hardware and software functional requirements guidelines have been released today by UI LABS and the Augmented Reality for Enterprise Alliance (AREA).
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
It may seem strange to find the director of engineering at a question-and-answer site all of a sudden pick up and lead a new driverless startup, but to Kah Seng Tay, both engineering tasks require building the right infrastructure to handle large amounts of AI data.
Google's Pixel smartphone is striking up some heated competition between phone makers HTC, LG, TCL, and Coolpad, as the Pixel 3 gets ready to release in 2018. Yep, you heard that right—not the Pixel, not the Pixel 2, but the Pixel 3—which shows that Google is really committed to the future of its new flagship line.
While augmented reality is mostly in the minds of consumers in the form of Pokémon GO, AR has been popular behind the scenes, with AR companies marketing it as a tool to help business operations become more efficient. This business-to-business market is the target of the new app DOTTYAR, which "provides 3D visualization tools for augmented reality viewers."
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
According to Electrek, Tesla CEO Elon Musk, in a covert conference call with a select few investors, commented in detail about his plan to have Tesla's Model 3 driving on the road earlier than we all expected.
The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
This year's SXSW festival had a plethora of news and discussion about autonomous cars, but perhaps none was more exciting than the NIO EP9. The car was first shown off in November in London when it ran the Nürburgring Nordschleife track in record time.
There are already a few ways to use your home computer on the go, but none of them feel very natural when you're out and about, and are clunky options at best. Samsung wants to change that with Monitorless, their upcoming augmented reality smartglasses, which offer remote desktop viewing capabilities as well as the ability to switch between augmented and virtual reality modes using electrochromic glass.
Last month, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that Samsung would be moving into the augmented reality market. According to a recently published patent application, that move has begun.
DAQRI, a company mostly known for its odd but fun-looking industrial Smart Helmet, unveiled their new Smart Glasses product at CES 2017. Their smartglasses look like a strange attempt to answer the Microsoft HoloLens, and the price tag of $4,995 for the developer's edition reinforces that notion.
Earlier this week, a mysterious tweet appeared on the HTC Twitter account of a picture containing the letter "U" topped with a tiny "for" and the date "01.12.2017" at the bottom. It is a pretty solid teaser, but for a company that has had a solid year with their Vive virtual reality headset, and all of the other technological appendages they have, it seems a bit ominous for them.
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
