It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema.
After exiting the mobile market, Microsoft has redirected its efforts to better integrating their services with Android. Thanks to a partnership with Samsung, that Windows integration is even better if you have a Galaxy phone.
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing.
Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study.
It's a sad fact, but the Galaxy Note 10+ is the only phone in Samsung's 2019 Note 10 lineup to include microSD support. It comes with either 256 GB or 512 GB of storage, but you can more than double that if you slap a memory card in it. So if you're in the market, here are some of your best options.
With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.
After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
What if, back in 2013, Google Glass had launched not as a Star Trek Borg-like eyepiece, but as a pair of seemingly normal shades, with the augmented reality lens and camera hidden within the frame?
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.
A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.
With Microsoft taking direct aim at enterprises for its HoloLens 2 with a $3,500 price tag, one startup is betting that business will be willing to pony up for glasses-free 3D displays as well.
The last third season episode of Rick and Morty aired Oct. 1, 2017. Over a year and a half later, we finally have confirmation that everyone's favorite morally ambiguous, universe-traveling duo will make their return in November. While six months is still quite a wait, you can make it go faster by catching up on some classic episodes.
By far the most significant development for AR in the coming months and years — the development that will drive AR adoption — will be our reliance upon the AR cloud.
On Monday, Apple unveiled its Apple Card, the company's boldest move yet toward becoming a truly mainstream mobile payments company. And the product has vast implications for our augmented reality future, some of which may not be immediately obvious to many.
After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
While Microsoft dominated the augmented reality news at this year's Mobile World Congress, a small AR startup we've covered in the past arrived in Barcelona, Spain, to unveil the next phase of its mission.
As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabilities of the next-generation augmented reality headset.
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
Apple CEO Tim Cook has said that augmented reality (or, AR for short) will "change everything." But what, exactly, is augmented reality?
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
After years of rumors and waiting, Samsung's first foldable smartphone is finally a reality. The phone itself is a bit wild, but with Samsung going so far out of their comfort zone with this one, there were some bumps in the road that caused a delayed release. The launch has been pushed back yet again, but when it does hit stores, it could end up being one of the most influential devices in years.
With the first pop-up showroom for North's Focals smartglasses opening its doors next week, customers are now able to purchase the smartglasses at a drastically lower price tag.
Gboard has come a long way from its roots as the "Google Keyboard" in the earlier days of Android. It's now the most popular, feature-rich, and useful keyboard app on the market. Google even includes quite a few themes right out of the box for Gboard — but what if you could have even more?
Seven days ago, Apple released the first public beta for iOS 12.2. Now, public testers have access to the latest beta update since Apple released 12.2 public beta 2 on Tuesday, Feb. 5. The company released the developer beta one day earlier, which includes bug fixes, new Animoji, and more.
On Monday, Feb. 4, Apple released the second developer beta for iOS 12.2. The update features bug fixes to users running iOS 12.2 beta 1, as well as four new Animoji for Face ID devices. Developers are strongly encouraged to update their iPhones. It's unclear at this time whether the update includes a fix for the Group FaceTime bug discovered last week.
With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community.
Unlike past Pixel releases, it appears Google isn't done with their current lineup. Rumors have it that Google plans to put out two new phones that act as budget variants for their existing devices. And based on the leaks, it looks like one of these variants might be better than its non-budget counterpart.
The last time we heard from Meta, the makers of the Meta 2 augmented reality headset, things looked pretty bleak. Now, as several new facts have come to light, we have confirmation regarding the beleaguered company's fate: Meta is done.
If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power.
Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.
