Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
With a fresh series of videos and a new webpage, Snapchat has composed an answer to its own question, "What is Snapchat?"
Independent game developer PlayFusion announced today a partnership with NEXON Korea Corporation, resulting in a Series A preferred share round to fund development of their entertainment platform. PlayFusion's platform applies augmented reality, Internet of Things (IoT), and audio recognition to Lightseekers, an original property that combines mobile gaming with smart action figures, trading card games, and other media.
Coca-Cola has unleashed a brilliant marketing campaign to celebrate the one year anniversary of their online Coca-Cola.FM radio in South America. In the latest issue of the popular Brazilian magazine, Capricho, the Coca-Cola advertisement literally turns the magazine into an iPhone amplifier. Attached on top of the real cover, the advert has two precisely placed flaps on the back page. Simply roll up the magazine, secure the flaps, then pop in your iPhone. Check out the video to see exactly h...
Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR filters across Facebook properties, social augmented reality filters get a bad rap in the AR industry.
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool.
We have seen Kickstarter-launched wearables before, but this one is particularly unique and may even have you blinking a bit in wonder when you see how it functions.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
Maybe you thought sitting behind a Mac gives you special protection when it comes to getting hacked. Thanks to a a new report from Check Point, you can kiss that theory goodbye. The cyber security company just uncovered the latest strain of malware — OSX/Dok — infecting all versions of macOS (previously Mac OS X).
Globes used to be standard in households, usurped in many ways by modern mobile and desktop applications. But one company believes they can upgrade the globe for the 21st century.
Last week, a new Kickstarter campaign arrived for a completely untethered, augmented reality headset for under $300 called Okularion. While at first glance, this unit looks very much like a Samsung Gear VR, one thing that sets it apart (aside from being untethered from a nearby computer) is that it does not require a smartphone. Well, that and it's an augmented reality headset as well.
I truly don't understand why anyone would pay $10.99 for a case of carbonated water just to feel like a Midwest mom on a diet. Every time I talk about LaCroix, pronounced La-CROY (rhymes with enjoy), it's like I take all the money I spent on my French major and light it on fire.
For quite some time, Netflix and Verizon have been duking it out, and it seems that things have just a little saltier between the two:
Last year, Todd Blatt ran a Kickstarter campaign to make 3D-printed accessories for Google Glass, and has turned it into a company: GlassKap.
Elvira, Mistress of the Dark, was created in 1981 by Cassandra Peterson. She was the hostess of a local Hollywood horror movie show that became nationally syndicated. Elvira was the first horror host to be nationally syndicated, first person to be broadcast in 3-D on TV, and first female celebrity to do a national beer campaign and market her own beer.
Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
If you're looking into buying shoes from DSW on Black Friday, then you can save an extra 20% — but only if you smile more.
Russian cyber disinformation campaigns have many missions, but one of particular interest is using technology to monitor, influence, and disrupt online communications surrounding culturally sensitive topics or protests. The ability to watch these events, and even filter positive or negative tweets to amplify, gives rise to the ability to execute a number of disinformation campaigns.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Augmented reality was recently named the "Mobile Disruptor of the Year" for 2017 by Mobile Marketer, but the technology is showing no signs of slowing down as we head into 2018. In fact, the technology appears to be gaining momentum.
Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of you in your own home.
If you already have speakers that you love, you don't need to ditch them for an expensive wireless set for convenience's sake. With products like Chromecast Audio, you can turn any set of wired headphones or speakers into wireless versions for much less, and stream music or audio to them from pretty much any device connected to the same Wi-Fi network.
Both professional and home cooks have been rinsing raw chicken and turkey before cooking it for what seems like forever. It's one of those divisive practices—either you do it or you don't, and people tend to be rather opinionated on their stances.
The single-player campaign mode in Call of Duty: Black Ops may be intense, but the multiplayer mode is a bloodbath of pure addiction. Black Ops takes the super successful formula of Modern Warfare and adds its own special twist. There's some changes, and Jessica Chobot from IGN Strategize is going to tell you all about them!
After 12 years Starcraft 2 is finally here to blow your mind. If you're looking for help with the game, you've come to the right place. We have tons of videos about how to do just about everything in the game. We have strategies for winning campaign and multiplayer games. We have guides to using the immensely powerful level editor. We'll even teach you how to build a Terran Barracks out of Legos. This video will show you how to use the 4 Gate Protoss build, which is one of the best and most b...
Selling stuff at the local flea market sounds easy enough, but it isn't anything like having a yard sale. There's a lot more to it that just getting rid of your junk, and the biggest things are being licensed and having a sales tax number. Flea market vendor may not be your first career choice but, like many, you may find it’s a lucrative full-time job or a profitable and fun sideline.
Don't hide in a cave when the market is down. Find stocks that will pay off when the bull makes its return.
chaoticPERFECTION presents a video for Rainbow Six Vegas 2: A collection of glitches for Campaign.xAMSCRAYx cP takes you through a tour on campaign showing a few of the acts he like to get out of.
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new tech into the wild.
