Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
The upcoming web series "Crypto-Historians" does for cryptohistory what Indiana Jones did for archaeology. For those who don't know, cryptohistory is the study of supernatural or alien elements throughout history, and yes—it's a "real" field.
Over the past few years, indie game developers have gathered together to release their products in the widely popular Humble Indie Bundle, a collection that gamers can purchase for whatever price they want. It's a win-win for both. Developers get more exposure for their games, and customers get tons of games for whatever they could afford. Heck, charities even get a little piece of the pie.
Google is the biggest and best search engine on Earth, and if you are a webmaster and want your website to be a big success it would really behoove you to know as much about how it works as possible. The Google Webmasters series of videos and website were created to teach webmasters, SEO professionals, and others how Google works by answering their questions and giving them insights into how they can best integrate and utilize Google's functionality to improve their business. This video will ...
There's a seemingly endless list of downsides that come with the coronavirus pandemic — ranging from canceled trips abroad and sunny days spent inside to limited communication with friends and family. But one of the undeniable upsides is that there's simply never been a better time to start your own online business since most people will be working from home for the foreseeable future.
Let's face it: standing out in the digital world is challenging. Graphics platforms are either cumbersome to learn or produce generic stock art. A better solution is needed.
After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.
Market boxes are an integral part of the player experience in Animal Crossing: Pocket Camp, but using them effectively can be a tricky task. The item-trading tool between human friends is the locale for both junk and diamond-in-the-rough deals, and it can greatly increase the number of bells you earn if you play your cards right.
The more impressive demonstrations of the capabilities of augmented reality add another dimension to what we see in the real world.
San Francisco-based startup AstroReality is putting the AR in lunar with a high-detailed model of the moon that comes to life through an accompanying augmented reality mobile app.
If you're on T-Mobile, you've probably had a rough morning. Reports are coming in saying that the carrier's LTE network is down in cities throughout the country.
What began as a highly successful Kickstarter campaign has all but ended, according to an updated report by Polygon. CastAR, comprised of a few people from Valve's former research and hacking arm, has released a large portion of their team. Only a small core of the group remains, trying to sell the technology they have created.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
China just confirmed a sixth avian flu outbreak since October. On Tuesday, the Ministry of Agriculture stated that there had been another instance of bird flu in the Hubei province, of the H5N6 influenza virus. The outbreak occurred in the city of Daye, which is home to some 900,000 people, but hasn't been linked to human infections yet.
Humans learn best by doing or through an experience, and so the holographic environments provided in virtual and mixed reality are ripe with educational opportunities. HoloStudy took this to heart and created an educational science app that teaches you with animated models you can explore in your own space.
After a successful Kickstarter campaign, a new smartphone manufacturer named Nextbit emerged, then released its first flagship device—the Nextbit Robin. The headlining feature of this colorful gadget is its cloud-based app storage, but the phone itself comes with a very polished and sophisticated suite of software.
Your iPhone might have a great camera, but it can be irritating to get things like exposure and focus right when your fingers are all over the 'viewfinder.' The Pictar aims to change that by making your iPhone as much like a DLSR as it can, keeping your fingers from obstructing your next great photo.
When it comes to photographing products, models, and other small objects, a good light box makes the process super easy, no matter what your skill level is. However, if you want to create decent 360-degree images, things get tricky really fast. A new product, the Foldio360, may provide some much needed relief though.
Computer cables tangle and get in the way, but Mobile Accessory Project hopes to solve that with CONNEX, a flat cable shaped like a credit card which expands up to 1.5 feet.
Speeding tickets suck, and I don't know a single person that can tell me otherwise. But the reality is, most of us will break the speed limit for one reason for another, regardless of the pricey risk.
What's better than wireless in-ear headphones with noise-canceling technology? Giving them a microphone to hear you talk from inside your head. And that's exactly what you get with RippleBuds; its inside-facing mic helps keep your voice crystal clear over phone calls, and makes sure Siri, Cortana, and Google Now will always get the right command.
infosecinstitute posted a handy article about what to expect in the new year for cyber security, along with highlighting major game changers from 2015; 2016 Cyber Security Predictions: From Extortion to Nation-state Attacks - InfoSec Resources.
There is a huge myth that most Americans believe, and it might be the marketing triumph of the 20th century. We pay an absurd markup (Zero Hedge says as much as 280,000% for "designer" water) on something we can get for free because most of us believe that bottled water is healthier than tap water. But is it? Here are 5 reasons why tap water is probably better than that bottled stuff you drink. 1. It's Not Cleaner (& Might Be Dirtier) Than Your Tap Water
With over 1.5 billion people on this planet without electricity, it's hard for those of us in developed nations to even fathom how anyone can read, write, repair, or do anything else that we take for granted without any lights. While some of our First World problems pale in comparison, they remain issues nonetheless, one of the biggest being constant battery drain from portable electronics.
Netflix releases monthly reports on major ISPs relating to how well their service works on each provider. The purpose is to educate the public on their choice of service provider, but since many of us hardly have any choice at all when is comes to an ISP, it backhandedly works to shame them (if they're even capable of feeling shame under all those millions of dollars).
My wallet is useful for pretty much two things. The first, holding my credit cards, lottery tickets, and money (or lack thereof). Second, making my ass number whenever I'm driving.
Apps sure do run great on Android tablets! If you caught that little whiff of sarcasm, you probably already figured out I was lying. There is a definite lack of good, high-quality apps specifically made for Android tablets. If you've ever tried Facebook or Twitter on a tablet, you know exactly what I mean.
If you have created a product and want to start selling it, watch this video. It will give you some general ideas for steps you can take to market your product and attract interest from consumers and investors.
No matter what kind of business you have, small or big, online-based or not, when you're dealing with email marketing, the number one things your targets will see is the subject line, and if your subject line looks spammy or uninteresting, it's not going to help you one bit.
When you move into your first apartment, it's a magical and joyous experience. And then the reality hits that you're broke, have no furniture, and the shower doesn't work. We've all been there, and while we can't aid you with your shower problems, we can help with turning mismatched flea market chairs into a set of more coherent seats.
You don't need to work as an executive at Google to understand and appreciate the importance of large-scale data analytics in today's world. Whether you're interested in joining the ranks of a major tech firm or want to improve your company's marketing campaigns through consumer analysis, knowing how to work with large sets of complex data is paramount.
With so many competing outlets to reach people, accessing inboxes remains one of the most effective forms of communication. Yet newsletter creators run into a constant problem: bounced emails.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
