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Market Reality: Meta Company & Leap Motion Find New Owners as AWE 2019 Wraps Up

The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.

Market Reality: Magic Leap Founder Launches New Company, Snap Acquires AI Tech, & Facebook Offers Spark AR Classes

Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.

Market Reality: Augmented Reality Companies Strike Deals for Funding, Manufacturing & Retailing

Four augmented reality companies made deals this week to grow their businesses. Two companies, TechSee and Car360, completed funding rounds, while DAQRI signed with a production partner and Decalomania landed a prime spot with a top retailer.

Market Reality: AR Display Companies Cash in as Apple Acquires Akonia & Avegant Closes $12M in Funding

For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.

News: White House Report Calls for Companies to Stop Marketing Unhealthy Food to Kids!

Childhood Obesity is Michelle Obama's signature issue in this administration. A new report from The White House Task Force on Childhood Obesity calls on food companies to stop marketing unhealthy food to kids. This recommendation comes from a 120 page report, released on Tuesday, which focuses on ways we can combat the childhood obesity epidemic in our nation.

News: Magic Leap Loses Key Marketing Exec Ahead of Magic Leap One Launch

With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.

News: Meta Appoints Chief Revenue Officer

Augmented reality headset and software maker Meta Company announced today board member Joe Mikhail will serve as the company's chief revenue officer.

News: Apple Appoints Marketing Leader Behind iPhone Launch to Push Augmented Reality Products

While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.

Market Reality: Who Are the Most Active Investors in AR/VR?

While many analysts predict that the market for augmented and virtual reality will continue to grow over the next five years, now is the time for investors to get in on the ground floor.

Market Reality: Analysts Continue to Paint Rosy Picture for Augmented Reality Industry

While the numbers may not always seem to agree, the message remains the same: augmented reality is a growth segment. This week's edition of Market Reality starts with two new reports outlining the expected good fortunes for the industry and concludes with an example of a company capitalizing on their own growth.

Market Reality: Business Interest High, Adoption Low for Augmented Reality

A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.

Market Reality: Computer Vision Shown the Money

Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.

Market Reality: Snap Inches Toward Smartglasses with Spectacles 3, Meta Patent Suit Ends, YouTube Launches AR Makeup

This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.

Market Reality: Component Suppliers Succeed on Strength of Augmented Reality

Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.

Market Reality: Magic Leap's Florida Fortress Exposed, Apple's Smartglasses Secret Weapon, & Game of Thrones in AR

They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.

Market Reality: Microsoft's HoloLens 2 Team Speaks, Apple AR Glasses Update, Matterport Lands $48 Million

While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.

Market Reality: Magic Leap Is Now David Versus Apple's Goliath, & Microsoft Goes Hollywood

While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.

Market Reality: Magic Leap Steps on Apple's Big ARKit Moment, DreamGlass Starts Selling Its Meta 2 Competitor

Last week's Augmented World Expo felt like a distant memory by this Monday, as Apple unveiled ARKit 2.0 at its annual Worldwide Developers Conference. Certainly, this news would overshadow anything augmented reality this week as it nearly eclipsed AWE when early reports leaked of the toolkit's new superpowers.

News: BMW Stealthily Tries to Recruit 2,000 Driverless Engineers

BMW seeks to hire 2,000 engineers for its driverless program ahead of the launch of its iNext Level 3 model in 2021, a source close to the company told Driverless.

Market Reality: Boeing HorizonX Takes Flight with AR Investment

Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.

How To: Strategically buy stocks in a bear market

In this video we learn how to strategically buy stocks in a bear market. In the last bear market, we were able to buy high quality stocks for a great price. These are great times for value investors to purchase cheap stocks and see their share prices go up as the economy becomes better. You also want the company to rise and become more popular so you are getting more of a return after the stocks that you have bough in the first place. When you do this, you can reinvest after this and get a lo...

Market Reality: Vuzix & Vivo Tease New Consumer Smartglasses, Gucci Goes AR, & Nreal Fires Back at Magic Leap

While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.

News: AR Optics Maker WaveOptics Strikes Alliance with China's Goertek to Produce Smartglasses for Consumers

WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.

News: Exec Shuffle — Snapchat Chief Strategy Officer Imran Khan Resigns, Lampix Marketing VP Gordon Meyer Exits

In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."

Market Reality: Bareburger & Zara Use AR for Marketing, While vTime Gets a Cash Infusion to Move from VR to AR

Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.

Market Reality: Ericsson Ventures Invests in Matterport

Influenced by the growth of augmented and virtual reality technology as well as 3D computer vision, Ericcson Ventures invested in Matterport, whose hardware and software help companies create AR/VR experiences.

Market Reality: Greycroft, Zell Lurie Invest in Gaming, While Vuzix and Ubimax Pursue Businesses

Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.

Market Reality: Business Position Themselves in Augmented Reality Market with Hires and Joint Ventures

Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.

How To: Sell a screenplay

Attention aspiring screenwriters! In this tutorial, learn how to sell that script. You may have written the next Hollywood blockbuster – but unless you can finance the film yourself, you’ll need to sell the screenplay to a producer who can make it come to life.

How To: Evaluate a new product, service, or company name

Chances are, if you're a branding or marketing professional, you've been tasked to come up with a new name for a product, a service, or maybe even a company at some point in your career. Maybe you're trying to come up with a new brand name right now. Well, there are objective measurements for choosing new names, and if you need help figuring these out, watch this video tutorial to learn how to develop a new product or company name that will stand out among your competitors, presented by namin...

News: Younique Joins Growing AR Makeup Try-On Market by Launching Web-Based App

Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.

Market Reality: Niantic & WaveOptics Locate More Funding for AR, Cheddar Spreads to Magic Leap, & Tesla Files AR Patent

Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.

Market Reality: Magic Leap Demotes Execs, Artie Makes AR Smarter, & Walmart Adds AR to Its Shopping Cart

Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.

Market Reality: Magic Leap Gets New Cash & NBA Deal, AR Supplier's Apple Rumor, & HoloLens Gets into Rental Business

While the company is adamant that the Magic Leap One: Creator Edition will ship this year, currently, it seems its CEO is more interested in striking deals with content partners than releasing details about the headset.

Market Reality: AR Pleases Snapchat Shareholders, Entices Investors & Mints New Venture from Deutsche Telecom & Zeiss

Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.

Market Reality: While Apple & Vuzix Bet on AR, Game Developers Are Less Enthusiastic

This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.