Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
Many of us know that you can make a few bucks from Amazon by helping the company sell its wide array of products, but now there's a very different way to make a buck with the company, and it involves 3D technology.
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact).
Augmented reality platform maker Zappar and its marker-based augmented reality technology have been around well before Apple and Google brought markerless AR to mobile apps.
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power.
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
In 2018, augmented reality went from the vague promise of interesting things in the near future to tangible developments in software and hardware, proving that immersive computing is indeed the future.
New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.
Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1.
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
A Series B round of funding, totaling $30 million, will enable Helsinki-based startup Varjo to launch its industrial-grade augmented and virtual reality headset capable of "human-eye resolution" before the end of the year.
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
While they don't do augmented reality just yet, the latest styles of Snapchat's Spectacles 2 camera glasses serve as a peek into the future of how mainstream AR wearables may look.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.
Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.
Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator Palmer Luckey.
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.
Augmented reality is really picking up steam as a tool for marketing departments to pitch their products.
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
On Thursday, waveguide maker WaveOptics announced that semiconductor and microelectromechanical systems supplier EV Group (EVG) will provide the manufacturing infrastructure for the production of its waveguide displays designed to support lower-cost, third-party augmented reality wearables.
Augmented reality device maker Vuzix has filed a defamation lawsuit asking for $80 million in punitive damages, money damages, and interest against a short seller who has publicly claimed that the Amazon Alexa functionality of the company's Blade smartglasses is fraudulent.
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
Flying under the radar during Magic Leap's big week at the Game Developers Conference, the company settled a potentially ugly lawsuit with a former employee.
Just weeks after officially launching its mobile augmented reality toolkit, Google can now claim one of its first Android and ARCore app exclusives with the Curate app from Sotheby's International Realty.
In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.
Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property.
