For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth.
Winter is coming for Amazon. It looks like the company is having another go at the smartphone world with its release of new smartphones branded as "Ice".
Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California.
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
Facebook announced at its F8 Developer's Conference on April 12th that, in addition to the VR-ready Oculus Rift we have today, it plans to bring Augmented Reality (AR) into the fold of their social machine.
If I could think of one thing the world was missing, it would surely be more tablets. While people struggle between shelling out 200 to 500 dollars for a new iPad, Nexus 7, Kindle Fire, Microsoft Surface, or one of the hundred other tablets on the market, the folks over at DreamWorks have decided to make their own, aptly named the Dreamtab. The Dreamtab will have an 8-inch screen and favor applications with the use of a stylus, for coloring and the like. Total cost is rumored to be under 300 ...
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.
While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its ARKit platform and the introduction of new AR development tools.
Almost half a year after we broke the story about the demise of Meta Company, there's good news for fans of the augmented reality startup — a rebirth is at hand.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.
Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.
Do you know what your smartphone is made of? I've had smartphones for years, but if you asked me that question I'd probably respond with "Wi-Fi." For uninformed consumers like myself, it may shock you to know just how much goes into creating a smartphone.
Global design and technology services company Tata Elxsi says it has licensed its advanced autonomous vehicle middleware platform "AUTONOMAI" to a "leading automotive OEM."
For companies wary of the temperature, PTC just made it easier for them to dip their toes in the waters of augmented reality.
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
UPDATE: It was previously reported that the OnePlus 3T 128 GB in Gunmetal would be discontinued. GSM Arena received an official rebuttal from the company which noted that the phone is not discontinued, but rather, out of stock. Though, it seems like the company has more of a problem keeping track with what its reps report, rather than its phone supply.
While augmented reality is mostly in the minds of consumers in the form of Pokémon GO, AR has been popular behind the scenes, with AR companies marketing it as a tool to help business operations become more efficient. This business-to-business market is the target of the new app DOTTYAR, which "provides 3D visualization tools for augmented reality viewers."
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2.
Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees to its Florida headquarters for LEAP Developer Days.
After more than two years of teasing, augmented reality startup Mojo Vision has confirmed that "invisible computing" means what we've suspected all along.
Over the past year, Magic Leap has teased its cross-platform vision of the AR cloud, which it dubs the Magicverse. While the company shared a timeline for its debut next year, it also served up new developer tools for the present.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.
The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab.
Years ago, in 2013, Occipital introduced its original Structure Sensor for iOS, a mobile 3D scanning device for measuring three-dimensional objects. Soon after, in an unrelated deal, Apple acquired PrimeSense, the company that made one of the components for Occipital's scanning device.
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
